* Freelance Consultant: • Development and execution of the Digital Communications & Content Marketing Strategy.
• Creative content production: development of blog posts (interviews, articles, etc.), Instagram pictures and clips, live event coverage, etc.
• Development of tactics that generally aim to stimulate drive-to-shop & consumer-produced content (ex: contests), etc.
• Creating and maintaining online conversations with target audience and opinion leaders related to each organisation.
• Content Broadcasting: communication of events, products, services, campaigns, etc.
• Monitoring audience & competitors.
• Costumer Relationship Management (data base creating) and costumer support (answer to comments, questions, etc. in social media).
• Detecting relevant insights for each industry.
• Data analysing and KPI's report. Strategy optimisation.
Currently working for three different clients in the following industries:
• Event Production (B2B).
• Food & Beverage (B2C).
• Fashion (B2C).