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Especialista em redação e criação de conteúdo. Serviços de redação, planejamento editorial, pesquisa e produção de conteúdo.","rawText":"Publicitária, com experiência em estratégia de comunicação e marketing digital. Especialista em redação e criação de conteúdo. Serviços de redação, planejamento editorial, pesquisa e produção de conteúdo.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/8b540a0db96c2e31633b99ef54107bb2/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. 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- Gestão de equipe, agências de conteúdo, performance e criação. Desde mar/20 de maneira remota, com proximidade e alinhamentos frequentes com todo o time. Mantendo a motivação da equipe, com produtividade e entregas de qualidade, com melhor gestão do tempo e qualidade de vida.
- Gestão orçamento da área e definição estratégia de mídia, performance e brading, de acordo com os objetivos de cada um e momento da marca;
- Condução da Produção de conteúdo: definição, acompanhamento e validação de conteúdos criados, em diversos formatos: texto, vídeo, post e e-books;
- Gestão da marca, realizando ações para buscar o alinhamento da imagem e linguagem em todos os canais e frentes de atendimento. Através de treinamentos, materiais de apoio e readequação de scripts;
- Gestão site e blog com bastante proximidade do time de TI. Conduzindo demandas técnicas, de melhorias e novas funcionalidades, como PO desses canais;
- Apoio na concepção e execução de ações/conteúdos para ações internas, alinhadas com Endomarketing;

Alguns destaques:
- Série em vídeo "Mudar pra Superar", com dicas para pequenos negócios enfrentarem o momento de crise, através da adaptação e ferramentas de marketing digital.
Aceso: https://blog.bancotopazio.com.br/?s=mudar+pra+superar.
- Cases com clientes, em vídeo, com produção de maneira remota. Conseguimos resultados de excelente qualidade, a partir de criatividade e empenho de todo time envolvido.
-> Case Mercado Pago: blog post + vídeo: https://blog.bancotopazio.com.br/mais-topazio/parcerias-que-ajudam-a-construir-horizontes-banco-topazio-e-mercado-pago-baas/.
-> Case Zro Bank: blog post + vídeo: https://blog.bancotopazio.com.br/mais-topazio/parcerias-que-ajudam-a-construir-horizontes-banco-topazio-e-zro-bank/.
- Produção de banco de imagens proprio da empresa, com o time colaborando como modelos. Tornando os conteúdos originais e humanos, apresentando nas campanhas quem de fato se relaciona com os clientes e parceiros;

Analista de Marketing Digital Pleno
?Apoio na estruturação da área de marketing digital da empresa, contribuindo com criação e reestruturação de canais, criação de novos processos, materiais e identidade institucional online.

? Projeto de definição de posicionamento e redesign da marca cumprindo etapas de pesquisa, workshops, criação de campanha e lançamento. Mais detalhes em:
? Sobre projeto de marca e posicionamento: https://blog.bancotopazio.com.br/banco-topazio-lanca-nova-marca-e-posicionamento/
? Manifesto da marca: https://www.youtube.com/watch?v=kB7MKEUUj5w&t=2s
? Lançamento: https://www.linkedin.com/posts/bancotopazio_timetopazio-bancotopazio-activity-6534438875895525376-zAkw

? Responsável pela performance da linha de crédito digital, com desenho de toda estratégia digital do produto, bem como gestão das agências parceiras para execução dos planos de mídia;

? Implementação do canal próprio de E-mail Marketing, com definição de pauta, integração com CRM interno, briefing e aprovação de layouts, controle de KPI's;

? Implementação de réguas de automação, com foco em relacionamento e performance dos produtos digitais;

? Projeto de criação do Blog Mais Negócio (blog.bancotopazio.com.br), canal próprio para divulgação de conteúdos sobre negócios, mercado financeiro, empreendedorismo, soluções Topázio. Bem como gestão de parceiro de conteúdo, com aprovação de editorias e conteúdos criados para o canal.","rawText":"Coordenadora de Marketing - Gestão de equipe, agências de conteúdo, performance e criação. Desde mar/20 de maneira remota, com proximidade e alinhamentos frequentes com todo o time. Mantendo a motivação da equipe, com produtividade e entregas de qualidade, com melhor gestão do tempo e qualidade de vida. - Gestão orçamento da área e definição estratégia de mídia, performance e brading, de acordo com os objetivos de cada um e momento da marca; - Condução da Produção de conteúdo: definição, acompanhamento e validação de conteúdos criados, em diversos formatos: texto, vídeo, post e e-books; - Gestão da marca, realizando ações para buscar o alinhamento da imagem e linguagem em todos os canais e frentes de atendimento. Através de treinamentos, materiais de apoio e readequação de scripts; - Gestão site e blog com bastante proximidade do time de TI. Conduzindo demandas técnicas, de melhorias e novas funcionalidades, como PO desses canais; - Apoio na concepção e execução de ações/conteúdos para ações internas, alinhadas com Endomarketing; Alguns destaques: - Série em vídeo "Mudar pra Superar", com dicas para pequenos negócios enfrentarem o momento de crise, através da adaptação e ferramentas de marketing digital. Aceso: https://blog.bancotopazio.com.br/?s=mudar+pra+superar. - Cases com clientes, em vídeo, com produção de maneira remota. Conseguimos resultados de excelente qualidade, a partir de criatividade e empenho de todo time envolvido. -> Case Mercado Pago: blog post + vídeo: https://blog.bancotopazio.com.br/mais-topazio/parcerias-que-ajudam-a-construir-horizontes-banco-topazio-e-mercado-pago-baas/. -> Case Zro Bank: blog post + vídeo: https://blog.bancotopazio.com.br/mais-topazio/parcerias-que-ajudam-a-construir-horizontes-banco-topazio-e-zro-bank/. - Produção de banco de imagens proprio da empresa, com o time colaborando como modelos. Tornando os conteúdos originais e humanos, apresentando nas campanhas quem de fato se relaciona com os clientes e parceiros; Analista de Marketing Digital Pleno ?Apoio na estruturação da área de marketing digital da empresa, contribuindo com criação e reestruturação de canais, criação de novos processos, materiais e identidade institucional online. ? Projeto de definição de posicionamento e redesign da marca cumprindo etapas de pesquisa, workshops, criação de campanha e lançamento. Mais detalhes em: ? Sobre projeto de marca e posicionamento: https://blog.bancotopazio.com.br/banco-topazio-lanca-nova-marca-e-posicionamento/ ? Manifesto da marca: https://www.youtube.com/watch?v=kB7MKEUUj5w&t=2s ? Lançamento: https://www.linkedin.com/posts/bancotopazio_timetopazio-bancotopazio-activity-6534438875895525376-zAkw ? Responsável pela performance da linha de crédito digital, com desenho de toda estratégia digital do produto, bem como gestão das agências parceiras para execução dos planos de mídia; ? Implementação do canal próprio de E-mail Marketing, com definição de pauta, integração com CRM interno, briefing e aprovação de layouts, controle de KPI's; ? Implementação de réguas de automação, com foco em relacionamento e performance dos produtos digitais; ? Projeto de criação do Blog Mais Negócio (blog.bancotopazio.com.br), canal próprio para divulgação de conteúdos sobre negócios, mercado financeiro, empreendedorismo, soluções Topázio. Bem como gestão de parceiro de conteúdo, com aprovação de editorias e conteúdos criados para o canal.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/8b540a0db96c2e31633b99ef54107bb2/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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