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Pablo M.

Analytics & Modeling at Citi.

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Marketing y Ventas

Habilidades (Máximo: 3)
Sobre mí
Experienced in Modeling & Datamining. Designated as 'Scoring Specialist'. It's a high qualification for Citigroup modeling experts in consumer bank, belonging to a small and selected group of Score Specialists all around the Global Consumer Group. This qualification is based on a track record of providing an expert knowledge of quantitative methods, model development, validation, usage, implementation and tracking as well as knowledge of the regulatory environment impacting the development and use of scoring models. Entitlement to review and approve/reject the use of models in Latam Countries. Internet marketing activities on Social Network, campaign development, optimization and performance analysis. You can contact me:
Historia laboral
Citibank (Financial Services) ////
• Validation, tracking and development of several types of credit risk models, along the Credit Cycle: - Behavior Custom Model developed in house. - Application Custom Model developed in house. - Bureau as Behavior Model. - Bureau as Application Model. - Income estimator developed by Bureau. -Payment Projection Score use in Collections developed by Global Modeling & Risk Analytics (USA-India). • Expert knowledge of alignment analysis and re-alignment methods to ensure the correct use of the models. • Support Collections Team in order to define strategies derived from the score models (Balance@Risk for different products). • Responsible to maintain an accurate inventory of all the risk scorecards used in Argentina, Uruguay and Paraguay, managing the Global Model Inventory Web developed by Global Modeling & Risk Analytics. • Keeping abreast of Citi Global Consumer Group Policies, focus on the Scoring Models Techniques and Policies. • Dealing and handling with external information sources as Bureau and Central Bank.

    PGM Analytics (Internet) ////
• Responsible for Internet and social media marketing activities. • Manage and execute online marketing strategies. • Campaigns creation, development, tracking and optimization. Performance analysis & A/B testing. • Use Analytical tools to optimize existing keyword lists and develop new keyword insights. Work on creative ad campaigns to attract more traffic to Social Networks and enhance ROI. • E-mail Marketing actions.

    University (Education Management) //- desde 12/2008//
Microeconomics, Faculty of Economic Sciences.

    Citibank (Financial Services) //- desde 2/2006//
Development of statistical models to define strategies (Anti-Attrition, Cross-Sell, identification of groups, patterns and correlations) for Citibank customers in Latin American.

    AIS Artificial Intelligence Systems (Information Technology and Services) //- desde 10/2001//
Banking customers’ risks analysis using statistical and econometrics concepts, with large databases. Development of scoring models.

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