Citibank (Financial Services) ////
• Validation, tracking and development of several types of credit risk models, along the Credit Cycle: - Behavior Custom Model developed in house. - Application Custom Model developed in house. - Bureau as Behavior Model. - Bureau as Application Model. - Income estimator developed by Bureau. -Payment Projection Score use in Collections developed by Global Modeling & Risk Analytics (USA-India). • Expert knowledge of alignment analysis and re-alignment methods to ensure the correct use of the models. • Support Collections Team in order to define strategies derived from the score models (Balance@Risk for different products). • Responsible to maintain an accurate inventory of all the risk scorecards used in Argentina, Uruguay and Paraguay, managing the Global Model Inventory Web developed by Global Modeling & Risk Analytics. • Keeping abreast of Citi Global Consumer Group Policies, focus on the Scoring Models Techniques and Policies. • Dealing and handling with external information sources as Bureau and Central Bank.
PGM Analytics (Internet) ////
• Responsible for Internet and social media marketing activities. • Manage and execute online marketing strategies. • Campaigns creation, development, tracking and optimization. Performance analysis & A/B testing. • Use Analytical tools to optimize existing keyword lists and develop new keyword insights. Work on creative ad campaigns to attract more traffic to Social Networks and enhance ROI. • E-mail Marketing actions.
University (Education Management) //- desde 12/2008//
Microeconomics, Faculty of Economic Sciences.
Citibank (Financial Services) //- desde 2/2006//
Development of statistical models to define strategies (Anti-Attrition, Cross-Sell, identification of groups, patterns and correlations) for Citibank customers in Latin American.
AIS Artificial Intelligence Systems (Information Technology and Services) //- desde 10/2001//
Banking customers’ risks analysis using statistical and econometrics concepts, with large databases. Development of scoring models.