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A lo largo de mi carrera, he desarrollado competencias en diseño web utilizando plataformas como WordPress, Wix y PrestaShop, así como en la gestión de Ecommerce a través de Shopify. Además, he creado y gestionado campañas publicitarias y promocionales con herramientas como Mailchimp, logrando optimizar la conversión y maximizar el retorno de inversión (ROI).

Soy especialista en la creación de contenido audiovisual, incluyendo fotografía y vídeo, lo que me permite narrar historias visuales cautivadoras y fortalecer la identidad de marca en plataformas clave como Instagram, Twitter, Facebook, TikTok y YouTube. También poseo habilidades avanzadas en SEO y SEM, mejorando la visibilidad en buscadores y aumentando el tráfico cualificado a sitios web.

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Además, me considero una persona comprometida con la excelencia y los resultados de calidad, lo que se refleja en la satisfacción de los clientes con los que he trabajado.

Espero con entusiasmo la oportunidad de colaborar en tus proyectos más ambiciosos y hacerlos realidad juntos.

Lorena Violat, CEO y Directora Creativa","rawText":"Con varios años de experiencia en marketing digital y diseño gráfico, he contribuido significativamente al logro de proyectos y objetivos empresariales en diversas áreas. A lo largo de mi carrera, he desarrollado competencias en diseño web utilizando plataformas como WordPress, Wix y PrestaShop, así como en la gestión de Ecommerce a través de Shopify. Además, he creado y gestionado campañas publicitarias y promocionales con herramientas como Mailchimp, logrando optimizar la conversión y maximizar el retorno de inversión (ROI). Soy especialista en la creación de contenido audiovisual, incluyendo fotografía y vídeo, lo que me permite narrar historias visuales cautivadoras y fortalecer la identidad de marca en plataformas clave como Instagram, Twitter, Facebook, TikTok y YouTube. También poseo habilidades avanzadas en SEO y SEM, mejorando la visibilidad en buscadores y aumentando el tráfico cualificado a sitios web. Mi enfoque está en la innovación constante, buscando siempre nuevas oportunidades para diferenciar las marcas en un entorno digital competitivo. Mi capacidad de adaptación a los cambios del mercado me permite responder eficazmente a las necesidades del proyecto, ofreciendo soluciones proactivas y estratégicas. Además, me considero una persona comprometida con la excelencia y los resultados de calidad, lo que se refleja en la satisfacción de los clientes con los que he trabajado. Espero con entusiasmo la oportunidad de colaborar en tus proyectos más ambiciosos y hacerlos realidad juntos. Lorena Violat, CEO y Directora Creativa","canEdit":false,"editUrl":"https://www.workana.com/freelancer/8e1a0089d4e057883a3decdcf44991c6/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"+ Actualmente, soy CEO, Directora Creativa de mi propia agencia de publicidad, donde me especializo en branding, diseño de marca y diseño web, incluyendo tanto webs corporativas como tiendas eCommerce. Lidero la ejecución de campañas publicitarias y promociones, así como el diseño de catálogos de productos, creación de contenido audiovisual y la gestión de redes sociales para diversas empresas. También me dedico a la estrategia de marketing digital general, con un enfoque en SEO, SEM, y email marketing. Ofrezco asesoramiento en el uso de herramientas digitales y soy experta en la implementación de kits digitales y estrategias DIY (Do It Yourself).

+ Colaboro con varias agencias de publicidad, apoyando en áreas como la gestión de redes sociales, branding, diseño web, campañas publicitarias, kit digital, y la creación de concursos y sorteos. También participo en la redacción de artículos para blogs y presentaciones de proyectos, con un enfoque en el posicionamiento SEO y SEM.

+ Trabajé como Responsable de Marketing Digital en una empresa del sector de interiorismo, donde diseñé y ejecuté estrategias de marketing digital, campañas publicitarias, y la creación de contenido audiovisual. Coordiné la gestión de redes sociales y lideré proyectos de diseño web e interiorismo, además de participar activamente en ferias locales.

+ En el sector del trading, dirigí proyectos de diseño web y estrategia digital, incluyendo la creación de logos, paletas de colores, selección de nombre y dominio, y la planificación de campañas de publicidad digital. Mis responsabilidades abarcaron desde la redacción de blogs hasta la creación y edición de vídeos, junto con la gestión de email marketing y redes sociales.

+ He trabajado en el sector de la moda, donde realicé fotografía creativa para eCommerce, incluyendo sesiones fotográficas en exteriores y postproducción, así como la integración de contenido visual en las plataformas de venta.

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