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Atuei com mais de 20 profissionais da área da saúde, incluindo nutrólogos, cardiologistas, urologistas, dermatologistas e personal trainers. Em vários desses projetos, ajudei clínicas e consultórios a lotarem suas agendas, com aumentos de até 65% nos agendamentos. Tudo isso com estratégias pensadas do zero, copy afiada, criativos de impacto e segmentações cirúrgicas.

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Além da bagagem prática, sou formado em Administração e tenho dois MBAs: um em Gestão Financeira e Controladoria, outro em Marketing. Essa combinação entre números e estratégia me permite analisar o negócio como um todo e propor soluções que realmente fazem a diferença.

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Depois, mergulhei no universo do BPO financeiro, lidando diretamente com fluxo de caixa, DRE, contas a pagar e receber. Ali, entendi na prática o peso que os números têm nas decisões de um empreendedor. Estar dentro da operação me trouxe uma clareza que mudou tudo: sem marketing, não existe faturamento saudável.

Foi essa percepção — unida à vontade de gerar impacto real — que me fez virar a chave e empreender. Fundar a Blue Next foi a resposta natural: uma empresa com foco total em tráfego pago estratégico, onde aplico não só técnicas de mídia, mas também visão de negócio.

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Trago comigo o diferencial de quem entende tanto de números quanto de pessoas. Não aperto botão: crio estratégias que fazem negócios crescerem de verdade.

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