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Hola, soy Sergio Velázquez, especialista en Diseño UX con más de 11 años creando interfaces impactantes y 7 años profundizando en la experiencia del usuario. Mi pasión radica en transformar la investigación profunda y el análisis de datos en soluciones de diseño intuitivas y atractivas. Mi formación incluye un MicroMáster en UX Design de HEC Montreal y certificaciones de instituciones líderes como Google y Coursera. Mi enfoque combina técnicas avanzadas de arquitectura de información, diseño de interacciones y prototipado, respaldado por habilidades en frontend y backend. He liderado proyectos exitosos en agencias de renombre y startups, como el rediseño del sitio de BESO, llevándolos al Top 10 en LATAM. Si buscas un diseño UX basado en datos, centrado en el usuario y con un enfoque equitativo, estaré encantado de llevar tus proyectos al siguiente nivel. ¡Echa un vistazo a mi portafolio y veamos cómo puedo ayudarte a potenciar tu negocio digital!

Para mí, comprender a los usuarios lo es todo. Empatizar, resolver diseño y al mismo tiempo ser inclusivo y equitativo. Siempre sustentado con data en marcos de trabajo efectivos y brindando un extra de compromiso social y diseño centrado en la equidad para contribuir a mejorar en el planeta.

Certificación profesional en:
HEC Montreal – edX 2021 Micromáster UX Design & Evaluation.
UTEC – Crehana 2021
Google UX Design - Google / Coursera
SCRUM Master SMC - ScrumStudy
Fundamentos de SCRUM SFC - ScrumStudy
Google Analytics Avanzado - Google Analytics Academy
Google Analytics 4 - Google Skillshop
UX PM 1,2 y 3 - UX Alliance / Usuaria
Product Management - UTEC / Crehana
Miembro de Interaction Design Foundation
__________________________

Animador y Artista Digital
Si tu objetivo es cautivar a las audiencias o asegurar que tus anuncios digitales destaquen, estoy aquí para ayudar.

• Conversiones eficaces. Usabilidad que impulsa acciones.
• Elevated Engagement. Anuncios animados que capturan la atención.
• Memorable Branding. Diseños que fortalecen la identidad de marca.
• ROI asegurado. Cada píxel optimizado para resultados.

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

• Transformando Píxeles en Rendimiento: Aseguramos la usabilidad en tus campañas digitales.
• Anuncios animados e interactivos HTML5, gif, video y SVG para todo tipo de servidores de anuncios.
• Diseño UX, usabilidad, accesibilidad e investigaciones estratégicas para construir canales digitales exitosos.
• Conozco HTML5, JS, CSS3.
• Te proporciono archivos editables en Adobe Suite (Photoshop, Animate, Illustrator), Figma, Google Web Designer.
• La comunicación regular es clave; mantengámonos en contacto y hagamos realidad tu visión.","rawText":"Diseñador UX / UI Hola, soy Sergio Velázquez, especialista en Diseño UX con más de 11 años creando interfaces impactantes y 7 años profundizando en la experiencia del usuario. Mi pasión radica en transformar la investigación profunda y el análisis de datos en soluciones de diseño intuitivas y atractivas. Mi formación incluye un MicroMáster en UX Design de HEC Montreal y certificaciones de instituciones líderes como Google y Coursera. Mi enfoque combina técnicas avanzadas de arquitectura de información, diseño de interacciones y prototipado, respaldado por habilidades en frontend y backend. He liderado proyectos exitosos en agencias de renombre y startups, como el rediseño del sitio de BESO, llevándolos al Top 10 en LATAM. Si buscas un diseño UX basado en datos, centrado en el usuario y con un enfoque equitativo, estaré encantado de llevar tus proyectos al siguiente nivel. ¡Echa un vistazo a mi portafolio y veamos cómo puedo ayudarte a potenciar tu negocio digital! Para mí, comprender a los usuarios lo es todo. Empatizar, resolver diseño y al mismo tiempo ser inclusivo y equitativo. Siempre sustentado con data en marcos de trabajo efectivos y brindando un extra de compromiso social y diseño centrado en la equidad para contribuir a mejorar en el planeta. Certificación profesional en: HEC Montreal – edX 2021 Micromáster UX Design & Evaluation. UTEC – Crehana 2021 Google UX Design - Google / Coursera SCRUM Master SMC - ScrumStudy Fundamentos de SCRUM SFC - ScrumStudy Google Analytics Avanzado - Google Analytics Academy Google Analytics 4 - Google Skillshop UX PM 1,2 y 3 - UX Alliance / Usuaria Product Management - UTEC / Crehana Miembro de Interaction Design Foundation __________________________ Animador y Artista Digital Si tu objetivo es cautivar a las audiencias o asegurar que tus anuncios digitales destaquen, estoy aquí para ayudar. • Conversiones eficaces. Usabilidad que impulsa acciones. • Elevated Engagement. Anuncios animados que capturan la atención. • Memorable Branding. Diseños que fortalecen la identidad de marca. • ROI asegurado. Cada píxel optimizado para resultados. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: • Transformando Píxeles en Rendimiento: Aseguramos la usabilidad en tus campañas digitales. • Anuncios animados e interactivos HTML5, gif, video y SVG para todo tipo de servidores de anuncios. • Diseño UX, usabilidad, accesibilidad e investigaciones estratégicas para construir canales digitales exitosos. • Conozco HTML5, JS, CSS3. • Te proporciono archivos editables en Adobe Suite (Photoshop, Animate, Illustrator), Figma, Google Web Designer. • La comunicación regular es clave; mantengámonos en contacto y hagamos realidad tu visión.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/937b36fd700e4eadaece602badc3d09f/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Senior UX Designer | Senior Product Designer | Lead | UX Researcher | Artista Digital. Impulsado por el Diseño Centrado en el Usuario y la agilidad, con mindsets como Design Thinking y Lean UX para resolver desafíos de manera innovadora.

Sr. UX Designer Lead
UnDosTres BELANEA SAPI de CV
Septiembre 2021 - Junio 2023

Implementé metodologías centradas en el usuario, liderando el equipo de diseño UX/UI en un entorno ágil en la empresa UnDosTres. Es una startup en México y sus fundadores son del país de India, de donde provienen la mayoría de mis colaboradores, con quienes trabajo en equipo todos los días, así como con personas de otras nacionalidades.

Algunos ejemplos de mis logros en diseño UX son: Definir las Personas de UX, ya que al ingresar, nadie sabía quiénes eran nuestros usuarios y todas las decisiones se basaban en suposiciones. También creamos el primer sistema de diseño y estábamos realizando proyectos de renovación de diseño en varias secciones de la aplicación móvil en colaboración con los equipos de tecnología, desarrollo, QA y marketing. Definí el Manual de Voz y Tono como Producto Mínimo Viable (MVP) y realicé tareas de Escritura de UX para garantizar una comunicación coherente y efectiva con los usuarios.

Como Líder de UX, gestioné recursos materiales y humanos, consolidando un equipo UX/UI altamente efectivo. Definí los roles, métodos de trabajo y la gestión del equipo en Sprints SCRUM, Sprints de Diseño y Kanban en Jira.

Sr. Developer & UX Designer PM
BESO Beker Socialand Agency
Mayo 2013 - Abril 2021

Lideré con éxito proyectos de UX en una agencia para clientes premium AAA, diseñando y rediseñando más de 7 sitios web, incluyendo Autobuses Mercedes Benz, Hoteles Camino Real, Hoteles MX, Lala, Neón, Microsoft, PF Chang's, Italianni's y Buró de Crédito.

Implementé métodos de diseño como User-Centered Design y Mindset as Design Thinking para crear sitios web, aplicaciones y productos digitales. Destacando mi habilidad de adaptabilidad, diseñé un modelo de investigación y Diseño Centrado en el Usuario para ganar un pitch de agencia para el rediseño del sitio web de Seguros Monterrey empatizar con el usuario para entender sus necesidades y puntos débiles, desarrollando declarando problemas, realizando auditorías competitivas, evaluaciones comparativas, entrevistas, encuestas, grupos focales, estudios de usabilidad y construyendo Personas.

Para mejorar experiencias de usuario, estructuré sistemas de información, mapas de sitio y arquitectura de información usando técnicas UX.

Además, realicé animaciones y comportamientos en sistemas interactivos prototipando en baja, media y alta definición.

Diseñé y ejecuté estrategias de medición y modelos de medición de sitios web con herramientas como Google Analytics, CrazyEgg en Google Tag Manager y en código fuente usando Java Script. Implemente parámetros de seguimiento, etiquetas de eventos y variables personalizadas para capturar con precisión datos y métricas de marketing para su análisis y optimización.

Produje y desarrollé la maquetación frontend (HTML5, CSS) y backend (JavaScript, PHP, CMS) de varios proyectos web, landing pages, mailings y aplicaciones web interactivas.

Produje y realice animación digital y motion graphics para campañas de marketing digital, display rich media y publicaciones multimedia en redes sociales.

Diseñador interactivo UI y Desarrollo web
Facultad de Estudios Superiores Iztacala. Universidad Nacional Autónoma de México UNAM
Febrero 2005 - Marzo 2011

Como Diseñador UI Interactivo y Desarrollador Web en UNAM FES Iztacala, contribuí significativamente al posicionamiento de la Coordinación Editorial de la facultad como líder y referencia en el desarrollo de interfaces de usuario UI, multimedia y experiencia de usuario. Durante mi tiempo en el cargo, obtuvimos numerosos premios y reconocimientos regionales y nacionales por nuestros proyectos.

Produje y desarrollé interfaces UI para presentaciones interactivas, discos interactivos para la docencia y sitios web para proyectos especiales de la Facultad. Para lograr esto, utilicé tecnologías avanzadas como XHTML, Flash, CMS, LMS, CSS, XML, PHP y MySQL. Mi habilidad para trabajar con estas tecnologías me permitió resolver problemas complejos de manera efectiva y crear soluciones de alta calidad en poco tiempo.

Además, desarrollé modelos 3D y animaciones digitales para mejorar la enseñanza de los contenidos y maximizar la comprensión de los estudiantes. También asistí como instructor en cursos de formación multimedia para académicos, lo que demostró mi capacidad para trabajar en equipo y adaptarme a diferentes situaciones y necesidades.

En resumen, mi experiencia como Diseñador UI Interactivo y Desarrollador Web en UNAM FES Iztacala fue fundamental para el éxito de la Coordinación Editorial de la facultad. Mis logros, habilidades de resolución de problemas, trabajo en equipo y adaptabilidad son evidencia de mi capacidad para liderar proyectos exitosos y lograr resultados sobresalientes en un ambiente altamente competitivo.","rawText":"Senior UX Designer | Senior Product Designer | Lead | UX Researcher | Artista Digital. Impulsado por el Diseño Centrado en el Usuario y la agilidad, con mindsets como Design Thinking y Lean UX para resolver desafíos de manera innovadora. Sr. UX Designer Lead UnDosTres BELANEA SAPI de CV Septiembre 2021 - Junio 2023 Implementé metodologías centradas en el usuario, liderando el equipo de diseño UX/UI en un entorno ágil en la empresa UnDosTres. Es una startup en México y sus fundadores son del país de India, de donde provienen la mayoría de mis colaboradores, con quienes trabajo en equipo todos los días, así como con personas de otras nacionalidades. Algunos ejemplos de mis logros en diseño UX son: Definir las Personas de UX, ya que al ingresar, nadie sabía quiénes eran nuestros usuarios y todas las decisiones se basaban en suposiciones. También creamos el primer sistema de diseño y estábamos realizando proyectos de renovación de diseño en varias secciones de la aplicación móvil en colaboración con los equipos de tecnología, desarrollo, QA y marketing. Definí el Manual de Voz y Tono como Producto Mínimo Viable (MVP) y realicé tareas de Escritura de UX para garantizar una comunicación coherente y efectiva con los usuarios. Como Líder de UX, gestioné recursos materiales y humanos, consolidando un equipo UX/UI altamente efectivo. Definí los roles, métodos de trabajo y la gestión del equipo en Sprints SCRUM, Sprints de Diseño y Kanban en Jira. Sr. Developer & UX Designer PM BESO Beker Socialand Agency Mayo 2013 - Abril 2021 Lideré con éxito proyectos de UX en una agencia para clientes premium AAA, diseñando y rediseñando más de 7 sitios web, incluyendo Autobuses Mercedes Benz, Hoteles Camino Real, Hoteles MX, Lala, Neón, Microsoft, PF Chang's, Italianni's y Buró de Crédito. Implementé métodos de diseño como User-Centered Design y Mindset as Design Thinking para crear sitios web, aplicaciones y productos digitales. Destacando mi habilidad de adaptabilidad, diseñé un modelo de investigación y Diseño Centrado en el Usuario para ganar un pitch de agencia para el rediseño del sitio web de Seguros Monterrey empatizar con el usuario para entender sus necesidades y puntos débiles, desarrollando declarando problemas, realizando auditorías competitivas, evaluaciones comparativas, entrevistas, encuestas, grupos focales, estudios de usabilidad y construyendo Personas. Para mejorar experiencias de usuario, estructuré sistemas de información, mapas de sitio y arquitectura de información usando técnicas UX. Además, realicé animaciones y comportamientos en sistemas interactivos prototipando en baja, media y alta definición. Diseñé y ejecuté estrategias de medición y modelos de medición de sitios web con herramientas como Google Analytics, CrazyEgg en Google Tag Manager y en código fuente usando Java Script. Implemente parámetros de seguimiento, etiquetas de eventos y variables personalizadas para capturar con precisión datos y métricas de marketing para su análisis y optimización. Produje y desarrollé la maquetación frontend (HTML5, CSS) y backend (JavaScript, PHP, CMS) de varios proyectos web, landing pages, mailings y aplicaciones web interactivas. Produje y realice animación digital y motion graphics para campañas de marketing digital, display rich media y publicaciones multimedia en redes sociales. Diseñador interactivo UI y Desarrollo web Facultad de Estudios Superiores Iztacala. Universidad Nacional Autónoma de México UNAM Febrero 2005 - Marzo 2011 Como Diseñador UI Interactivo y Desarrollador Web en UNAM FES Iztacala, contribuí significativamente al posicionamiento de la Coordinación Editorial de la facultad como líder y referencia en el desarrollo de interfaces de usuario UI, multimedia y experiencia de usuario. 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