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- Elaboración de boletines y comunicados internos y externos.
- Apoyo en la elaboración de diseño, producción y difusión de campañas y piezas comunicacionales en el marco de los proyectos que se desarrollen en la Fundación.
- Diseño y ejecución de la estrategia general de comunicación interna y externa que fortalezca el programa en materia de comunicaciones y visibilidad.
- Creación de la parrilla de contenidos mensual de las redes sociales.
- Desarrollo de informes periodísticos, entrevistas, notas y reportajes relacionados con las actividades de Prosantander.
- Apoyo en la pre-producción, producción y pos-producción del contenido fotográfico y de video, con propósitos de comunicación institucional.
- Manejo de redes sociales de la Fundación.
- Generación de contenidos y actualización de la página web institucional.
- Coordinación y ejecución de eventos de la Fundación.

En mi segunda experiencia hice parte del Área de Comunicaciones en un Programa de veeduría pública de la ciudad de Bucaramanga. Allí cumplí las siguientes funciones:

- Creación y ejecución de un plan de marketing para la página web.
- Consolidación de bases de datos de los actores clave del programa.
- Manejo de las redes sociales del programa.
- Diseño, diagramación y estructuración de la nueva página web.
- Diseño y envío de campañas de email marketing.
- Diseño y programación de piezas para redes sociales.
- Diseño de presentación PPT.

En estos dos escenarios laborales adquirí el 50% de las habilidades que tengo hoy en día, aprendí a trabajar en equipo e individualmente, a tener responsabilidades 100% a mi cargo, lo cual fue una experiencia muy fructífera para mi, tanto laboralmente como persona.

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Colaboraciones con empresas de renombre e influencers A lo largo de nuestra experiencia, hemos trabajado con empresas de renombre y colaborado con influencers reconocidos, ayudando a impulsar marcas a través de estrategias digitales integrales. Estas colaboraciones nos han permitido fusionar lo mejor del marketing digital con la visibilidad que proporcionan los influencers, generando un alcance masivo y resultados concretos en términos de ventas y reconocimiento de marca. Un enfoque integral de equipo Somos un equipo que se especializa en ofrecer soluciones completas que van desde la automatización de procesos y la creación de embudos de ventas, hasta la implementación de campañas publicitarias en plataformas como Google, Facebook, Instagram y TikTok. Nuestro objetivo es entender a fondo las necesidades de cada cliente, diseñando estrategias personalizadas que aseguren el crecimiento y éxito en el entorno digital. 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