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Manage B2C services based on eSIM technology: "My Truphone" app (sell mobile data plans for cellular) and iPAD solution (sell data plans trough Apple settings)
- Launched Family Setup feature for Apple Watch (sell full telco plans for Watch)

SIBS Payment Systems 2016-2019
- Launched new payment products (eg. Descontos MULTIBANCO, Vouchers, mPOS): design user experience, user interfaces, business model, pricing and go-to-market strategy. This task comprises also to manage different teams involved in product design (technical, operations, communication)
- Responsible for Mobility area, comprising sales of tickets and monthly subscriptions in different channels (ATM, POS, MBWAY)
- Responsible for some partnerships to sell products in SIBS's channels – ATM, POS and MBWAY (eg. iTunes, SONY/Playstation)
- Managed ATM advertising, defining new features to improve this business line
- Supported commercial team in pre-sale activities for several products

2013 – 2015     Vodafone (Lisbon, Portugal)
Senior Product Manager– mPayments
•    Responsible for a mPayment strategy in Vodafone Portugal
•    Manage all stakeholders in the mPayments ecosystem (Banks, VISA, Mastercard, SIBS , other MNOs, handset vendors)
•    Manage current mPayments services in portfolio: MB PHONE and m.Ticket
•    Follow market trends, perform benchmarks with competitors and identify best practices

2012 – 2013    Vodafone (Lisbon, Portugal)
Senior Product Manager– Content and Internet Services
•    Responsible for a large portfolio of services already in the market with high turnover: Vodafone Messenger, Vodafone Radar, Partnership with Tomtom, Security Vodafone services (Vodafone Protect and Vodafone Guardian)
•    Marketing project manager for RCS/Joyn (new telecommunications industry standard service)
•    Define product strategy and manage its life cycle: user experience, business model, pricing, channel distribution, customer care support, communication and brand
•    Manage budget for campaigns and other marketing initiatives to promote services, both ATL and BTL, with a high focus on online marketing and retail stores
•    Analyze KPI’s to identify customer’s need and trends
•    Follow market trends, perform benchmarks with competitors and identify best practices

2010 – 2012    Vodafone (Lisbon, Portugal)
Product Manager– Content and Internet Services
•    Products managed: Vodafone Messenger, Vodafone Radar, Partnership with Tomtom

2005 – 2009    Vodafone (Lisbon, Portugal)
Business Advisor– Planning and Business Support
•    Business Plans for new products, services and tariffs
•    Financial analysis for different marketing initiatives, namely campaigns and new channels distribution
•    Customer Lifetime Value analysis/ Score process
•    Conduct budget process

2003 – 2005    DiamondCluster International (Madrid, Spain)
Analyst – Consultant
•    Execute business plans for telecommunications (e.g. launch of a new MVNO in the Spanish market) and energy sector
•    Control and manage tests process for the introduction of a new service (e.g. tests for the introduction of ADSL)
•    Belong to the launch team of a new Mobile Operator, performing market analysis and benchmark (in Oman, Nawras)

2002 – 2003    Bial (Madrid, Spain)
Market researcher – Marketing Department
•    Conduct an intensive market research with the purpose of launching a new product in Spain
•    Perform competition analysis – including regular reports on different competitive products in the market

2002        European Commission (Brussels, Belgium)
Economist – ECFIN
•    Conduct an intensive study concerning stocks evolution in Europe.
•    Regular reports regarding European forecasts

2001 – 2002    IGCP, Portuguese Public Debt Management Institute (Lisbon, Portugal)
Economist – Economic Studies
•    Conduct weekly reports on macroeconomic performance","rawText":"Truphone, 2020- current Manage B2C services based on eSIM technology: "My Truphone" app (sell mobile data plans for cellular) and iPAD solution (sell data plans trough Apple settings) - Launched Family Setup feature for Apple Watch (sell full telco plans for Watch) SIBS Payment Systems 2016-2019 - Launched new payment products (eg. Descontos MULTIBANCO, Vouchers, mPOS): design user experience, user interfaces, business model, pricing and go-to-market strategy. 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