Sofia M. freelancer experto en Estrategia de Marketing, Investigación de Mercado, Marketing

Sofia M.

Marketing expert

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Marketing Digital

Sobre mí
I have been working in Marketing for several years, focus on digital services and mobile commerce althogh I also have experience in retail and pharmacy. Before I have worked in consultancy and finance preparing Business Plans which makes me a marketeer strongly oriented to results and profitability.
Historia laboral
Professional Experience
2013 – Current     Vodafone (Lisbon, Portugal)
Senior Product Manager– mPayments
•    Responsible for a mPayment strategy in Vodafone Portugal
•    Manage all stakeholders in the mPayments ecosystem (Banks, VISA, Mastercard, SIBS , other MNOs, handset vendors)
•    Manage current mPayments services in portfolio: MB PHONE and m.Ticket
•    Follow market trends, perform benchmarks with competitors and identify best practices

2012 – 2013    Vodafone (Lisbon, Portugal)
Senior Product Manager– Content and Internet Services
•    Responsible for a large portfolio of services already in the market with high turnover: Vodafone Messenger, Vodafone Radar, Partnership with Tomtom, Security Vodafone services (Vodafone Protect and Vodafone Guardian)
•    Marketing project manager for RCS/Joyn (new telecommunications industry standard service)
•    Define product strategy and manage its life cycle: user experience, business model, pricing, channel distribution, customer care support, communication and brand
•    Manage budget for campaigns and other marketing initiatives to promote services, both ATL and BTL, with a high focus on online marketing and retail stores
•    Analyze KPI’s to identify customer’s need and trends
•    Follow market trends, perform benchmarks with competitors and identify best practices

2010 – 2012    Vodafone (Lisbon, Portugal)
Product Manager– Content and Internet Services             
•    Products managed: Vodafone Messenger, Vodafone Radar, Partnership with Tomtom

2005 – 2009    Vodafone (Lisbon, Portugal)
Business Advisor– Planning and Business Support                 
•    Business Plans for new products, services and tariffs
•    Financial analysis for different marketing initiatives, namely campaigns and new channels distribution
•    Customer Lifetime Value analysis/ Score process
•    Conduct budget process

2003 – 2005    DiamondCluster International (Madrid, Spain)
Analyst – Consultant                     
•    Execute business plans for telecommunications (e.g. launch of a new MVNO in the Spanish market) and energy sector
•    Control and manage tests process for the introduction of a new service (e.g. tests for the introduction of ADSL)
•    Belong to the launch team of  a new Mobile Operator, performing market analysis and benchmark (in Oman, Nawras)

2002 – 2003    Bial (Madrid, Spain)
Market researcher – Marketing Department                 
•    Conduct an intensive market research with the purpose of launching a new product in Spain
•    Perform competition analysis – including regular reports on different competitive products in the market

2002        European Commission (Brussels, Belgium)
Economist – ECFIN                 
•    Conduct an intensive study concerning stocks evolution in Europe.
•    Regular reports regarding European forecasts

2001 – 2002    IGCP, Portuguese Public Debt Management Institute (Lisbon, Portugal)
Economist – Economic Studies                 
•    Conduct weekly reports on macroeconomic performance

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