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Grande experiência em desenvolvimento de comunicação institucional corporativa, interna e externa, gestão de marca, trabalhando em diversos canais de comunicação on e offline, gestão de processos e pessoas, produção gráfica, direção de arte, merchandising, design de produto, além do editorial. Realização de feiras e eventos.

Experiência na área de marketing: desenvolvimento e coordenação de ações de marketing on e off-line, focado em vendas, pesquisas de mercado, desenvolvimento de portfólio, orçamento, trademarketing, equipe de treinamento e produção de eventos, relacionamento com steakholders. Elevada pró-atividade, foco em resultados, facilidade de relacionamento interpessoal, comunicação, monitoramento, controle e negociação.","rawText":"Mais de 16 anos de atuação na área de marketing, desenvolvida em empresas de médio e grande porte (CERS, Yes Cosmetics, LG, FIR, entre outras) com ênfase em coordenação, criação e desenvolvimento de projetos. Grande experiência em desenvolvimento de comunicação institucional corporativa, interna e externa, gestão de marca, trabalhando em diversos canais de comunicação on e offline, gestão de processos e pessoas, produção gráfica, direção de arte, merchandising, design de produto, além do editorial. Realização de feiras e eventos. Experiência na área de marketing: desenvolvimento e coordenação de ações de marketing on e off-line, focado em vendas, pesquisas de mercado, desenvolvimento de portfólio, orçamento, trademarketing, equipe de treinamento e produção de eventos, relacionamento com steakholders. Elevada pró-atividade, foco em resultados, facilidade de relacionamento interpessoal, comunicação, monitoramento, controle e negociação.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/9d97a198ed11febe84eaebf1b0091467/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"12/2016 à 01/2017 - IMPACTO PUBLICIDADE E MARKETING
Divisão: Criação
Cargo: Diretor de arte freelancer
Atribuições/Responsabilidades: Criação e desenvolvimento de projetos gráficos e editoriais para clientes, em sua maioria, prefeituras e pessoas jurídicas. Planejamento e criação de campanhas publicitárias.

01/2015 à 04/2016 – CERS CURSOS ONLINE (COMPLEXO DE ENSINO RENATO SARAIVA)
Divisão: Comunicação / Marketing
Cargo: Coordenadora de Editorial
Atribuições / Responsabilidades: Coordenação de projetos editoriais digitais desde o conceito gráfico até o desenvolvimento de interações. Construção de preço, acompanhamento desenvolvimento e implantação da plataforma de leitura online. Gestão e desenvolvimento de equipe (editor, revisor, preparador, ilustrador, diagramador), análise de mercado, suporte administrativo-financeiro, relacionamento com fornecedores, estratégias de marketing digital, monitoramento de vendas. Responsável pela articulação do trabalho entre todas as etapas do processo e pelo gerenciamento do cronograma de produção.

01/2014 à 12/2014 – MBAG PUBLICIDADE
Divisão: Comunicação / Marketing
Cargo: Analista de Comunicação Digital
Atribuições / Responsabilidades: Criação, planejamento e desenvolvimento de serviços digitais para captação de leads. Gestão de projetos com análise de mercado, estudo de usabilidade e arquitetura da informação, geração de conteúdo, acompanhamento de produção de vt's, peças gráficas e estratégia de direcionamento de compra. Monitoramento de imagem institucional na mídia. Identificação de fornecedores e prestadores de serviços de comunicação e elaboração de termos de referência e documentos necessários para a contratação. Elaboração de relatórios gerenciais de resultados.

01/2013 - CALEIDOSCOPIO EDITORA
Divisão: Criação
Cargo: Diretora de Arte Freelancer
Atribuições / Responsabilidades: Criação e desenvolvimento de projetos gráficos e editoriais, apresentações para clientes da editora.

06/2011 à 10/2013 – YES COSMETICS
Divisão: Comunicação / Marketing
Cargo: Analista de Criação
Atribuições / Responsabilidades: Criação e desenvolvimento de conceito e projetos gráficos para produtos e embalagens (peças publicitárias: catálogos, folhetos, malas-diretas, folders, logotipos, embalagens, etc.) utilizados nos canais de distribuição, visual merchandising e ações de PDV, bem como ilustrações manuais nos layouts desenvolvidos pela empresa para propaganda e publicidade em geral. Criação visual e de arquitetura da informação e coordenação da implantação do e-commerce da empresa.

06/2008 à 06/2011 – BRADORIA DESIGN
Divisão: Comunicação / Marketing
Cargo: Designer
Atribuições / Responsabilidades: Criação, produção e execução de artes ou aplicação de artes visuais associadas ao conhecimento tecnológico para concepção de forma e de funcionalidade de materiais gráficos, pesquisas temáticas, elaboração de propostas, realização de pesquisas e divulgação dos produtos concebidos.
11/2006 à 06/2009 – LG ELETRONICS/NOVOAR
Divisão: Comunicação / Marketing
Cargo: Trademarketing
Atribuições / Responsabilidades: Execução de estratégias e monitoramento de campanhas de marketing nos PDV’s, elaboração e definição de planos e meios de participação em eventos, publicações e periódicos visando consolidação de imagem. Treinamento de equipes e gerenciamento de programas de incentivos. Realização de interface com as áreas de Logística e Comercial, prazos de entrega e negociação com o cliente / rede de autorizadas / assistências técnicas.

02/2004 à 06/2006 – FIR (FACULDADES INTEGRADAS DO RECIFE)
Divisão: Comunicação / Marketing
Cargo: Designer
Atribuições / Responsabilidades: Criação, produção e execução de artes ou aplicação de artes visuais associadas ao conhecimento tecnológico para concepção de forma e de funcionalidade de materiais gráficos, pesquisas temáticas, elaboração de propostas, realização de pesquisas e divulgação dos produtos concebidos.","rawText":"12/2016 à 01/2017 - IMPACTO PUBLICIDADE E MARKETING Divisão: Criação Cargo: Diretor de arte freelancer Atribuições/Responsabilidades: Criação e desenvolvimento de projetos gráficos e editoriais para clientes, em sua maioria, prefeituras e pessoas jurídicas. Planejamento e criação de campanhas publicitárias. 01/2015 à 04/2016 – CERS CURSOS ONLINE (COMPLEXO DE ENSINO RENATO SARAIVA) Divisão: Comunicação / Marketing Cargo: Coordenadora de Editorial Atribuições / Responsabilidades: Coordenação de projetos editoriais digitais desde o conceito gráfico até o desenvolvimento de interações. Construção de preço, acompanhamento desenvolvimento e implantação da plataforma de leitura online. Gestão e desenvolvimento de equipe (editor, revisor, preparador, ilustrador, diagramador), análise de mercado, suporte administrativo-financeiro, relacionamento com fornecedores, estratégias de marketing digital, monitoramento de vendas. Responsável pela articulação do trabalho entre todas as etapas do processo e pelo gerenciamento do cronograma de produção. 01/2014 à 12/2014 – MBAG PUBLICIDADE Divisão: Comunicação / Marketing Cargo: Analista de Comunicação Digital Atribuições / Responsabilidades: Criação, planejamento e desenvolvimento de serviços digitais para captação de leads. Gestão de projetos com análise de mercado, estudo de usabilidade e arquitetura da informação, geração de conteúdo, acompanhamento de produção de vt's, peças gráficas e estratégia de direcionamento de compra. Monitoramento de imagem institucional na mídia. Identificação de fornecedores e prestadores de serviços de comunicação e elaboração de termos de referência e documentos necessários para a contratação. Elaboração de relatórios gerenciais de resultados. 01/2013 - CALEIDOSCOPIO EDITORA Divisão: Criação Cargo: Diretora de Arte Freelancer Atribuições / Responsabilidades: Criação e desenvolvimento de projetos gráficos e editoriais, apresentações para clientes da editora. 06/2011 à 10/2013 – YES COSMETICS Divisão: Comunicação / Marketing Cargo: Analista de Criação Atribuições / Responsabilidades: Criação e desenvolvimento de conceito e projetos gráficos para produtos e embalagens (peças publicitárias: catálogos, folhetos, malas-diretas, folders, logotipos, embalagens, etc.) utilizados nos canais de distribuição, visual merchandising e ações de PDV, bem como ilustrações manuais nos layouts desenvolvidos pela empresa para propaganda e publicidade em geral. Criação visual e de arquitetura da informação e coordenação da implantação do e-commerce da empresa. 06/2008 à 06/2011 – BRADORIA DESIGN Divisão: Comunicação / Marketing Cargo: Designer Atribuições / Responsabilidades: Criação, produção e execução de artes ou aplicação de artes visuais associadas ao conhecimento tecnológico para concepção de forma e de funcionalidade de materiais gráficos, pesquisas temáticas, elaboração de propostas, realização de pesquisas e divulgação dos produtos concebidos. 11/2006 à 06/2009 – LG ELETRONICS/NOVOAR Divisão: Comunicação / Marketing Cargo: Trademarketing Atribuições / Responsabilidades: Execução de estratégias e monitoramento de campanhas de marketing nos PDV’s, elaboração e definição de planos e meios de participação em eventos, publicações e periódicos visando consolidação de imagem. Treinamento de equipes e gerenciamento de programas de incentivos. 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