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En caso de que seas completamente nuevo en el tema de la mercadotecnia por correo electrónico, un autorespondedor es la herramienta que se utiliza no sólo para hacer tu formulario de suscripción, sino también para recibir a los nuevos suscriptores, gestionar sus direcciones de correo y mantener tu lista de correos funcionando. Cuando envíes un mensaje a toda tu lista, lo harás a través de tu autorespondedor. De igual manera, cuando alguien haga clic en “darse de baja”, tu autorespondedor se encargará de ello para que no tengas que borrarlos manualmente de tu lista de correos.

En esta guía te enseñaremos paso a paso los secretos para obtener resultados con las listas de correos. En ella descubrirás…

•    Tácticas de suscripción en la página de destino: ¿Quieres saber cómo convertir a más visitantes en suscriptores?

•    Redacción publicitaria en correos electrónicos: ahora que ya tienes a los suscriptores ¿cómo se les escribe para que tomen acción? Ya sea para hacerlos comprar o para que vean tu última entrada, es muy importante saber cómo escribir un correo publicitario.

•    El poder de las series del autorespondedor: esta guía te muestra cómo crear una serie del autorespondedor que le dé seguimiento a tus suscriptores aumentando las oportunidades de realizar una venta y haciendo que regresen por más.

•    Tráfico de la página de destino: una vez que tienes tu página de suscripción funcionando ¿cómo dirigir a ella tráfico de calidad? Esta guía te muestra formas para obtener tráfico ¡Métodos gratuitos y de paga!

•    Llegar a la bandeja de entrada – Tu guía de entregabilidad de correos electrónicos: Seamos sinceros, recibimos cientos de correos todos los días y la mayoría de ellos son promocionales. ¿Cómo puedes, como mercadólogo digital, llegar a la bandeja de entrada (no a la de promociones o spam) de tus suscriptores? Esta lección te enseñará cómo.

Como mercadólogo digital tienes el privilegio de tener acceso a las bandejas de entrada de tus suscriptores. Este es un gran gesto de confianza y demuestra que tus lectores/visitantes/clientes realmente disfrutan de tu contenido y quieren ver más de él. Te han proporcionado sus datos por ese motivo y porque quieren obtener valor de tí. Es por esto que la noción de “tipos de usuarios/clientes potenciales” es tan importante.

TEXTO ORIGINAL

In case you’re completely new to email marketing, an autoresponder is the tool that you will use not only to build your opt-in form, but also to receive incoming new subscribers, to manage their addresses and to generally keep your mailing list ticking over. When you send a message out to your entire list, you will do so through your autoresponder. Likewise, if someone clicks ‘unsubscribe’, then your autoresponder will handle that so that you don’t manually have to remove them from your mailing list.

Inside This Step-By-Step Guide To Getting Results With Email List Secrets, You’ll Discover...
•    Opt-in Landing Page Tactics: Want to know how to convert more visitors into subscribers? This lesson goes through ways to tweak and optimize your opt-in page for high conversions.

•    Email Copywriting: Now that you have subscribers, how do you write emails that get them to take action? Whether it’s to get them to buy or check out your latest post, knowing how to write email copy is important.

•    Autoresponder Sequence Power: This guide walks you through how to create an autoresponder sequence that follows up on your subscribers so you can have more opportunities to make the sale and get them coming back for more.

•    Landing Page Traffic: Once you have your opt-in page up, how do you start driving targeted traffic to it? This guide shows you ways on how to get traffic – free and paid methods!

•    Getting Inboxed – Your Guide To Email Deliverability: Let’s face it. We receive hundreds of emails every day, most of which are promotional. How do you, as an email marketer, reach the actual “Inbox” (not Promotions or Spam box) of your subscribers? That’s what this lesson will share.

As an email marketers, you have been given privileged access to your subscribers’ inboxes. This is a huge gesture of trust and it demonstrates that your readers/visitors/customers must really enjoy your content and want to see more of it. They have given you their details because of that fact and because they want to get value from you. So, this is why the notion of ‘types of leads’ is such an important one.","rawText":"Muestra de traducción: En caso de que seas completamente nuevo en el tema de la mercadotecnia por correo electrónico, un autorespondedor es la herramienta que se utiliza no sólo para hacer tu formulario de suscripción, sino también para recibir a los nuevos suscriptores, gestionar sus direcciones de correo y mantener tu lista de correos funcionando. Cuando envíes un mensaje a toda tu lista, lo harás a través de tu autorespondedor. De igual manera, cuando alguien haga clic en “darse de baja”, tu autorespondedor se encargará de ello para que no tengas que borrarlos manualmente de tu lista de correos. En esta guía te enseñaremos paso a paso los secretos para obtener resultados con las listas de correos. En ella descubrirás… • Tácticas de suscripción en la página de destino: ¿Quieres saber cómo convertir a más visitantes en suscriptores? • Redacción publicitaria en correos electrónicos: ahora que ya tienes a los suscriptores ¿cómo se les escribe para que tomen acción? 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