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Planeación, capacitación, desarrollo e implementación de un JBP (join business plan) con top Supermercados de Cadena/Retailers. ✅ Enfoque humano y compromiso: Mi filosofía de trabajo es colaborativa – me integro a tu proyecto como un aliado estratégico, comunicándome de forma clara y cumpliendo cada plazo. Tu meta es mi meta. Paquetes de servicios 1. Consultoría Express en Estrategia Comercial – “Audit Express” Ideal para Pymes o emprendimientos que necesitan identificar oportunidades de mejora rápidamente. Revisión exhaustiva de la estrategia comercial actual, con entrega de informe con hallazgos clave y recomendaciones accionables. 2. Plan Integral de Ventas y Marketing – “Roadmap de Crecimiento 360°” Desarrollo de un plan estratégico completo, con análisis de mercado, objetivos de ventas, estrategias por canal, planes de trade marketing, sell in, sell out, category management, excelencia en ejecución en punto de venta. Con soporte en videollamada. 3. 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Implementé planes comerciales integrales (JBP) y lideré la gestión de cuentas clave. Dirigí un equipo de más de 40 personas y manejé un presupuesto superior a 200 M€. Gerente de Ventas – Grupo Lactalis (Lácteos) Colombia | Mar. 2023 – Sep. 2024 Diseñé e implementé la estrategia comercial para el canal moderno. Logré un crecimiento de +10% en sell-in y +12% en sell-out. Lideré un equipo de +80 personas, incluyendo KAMs y gerentes regionales. Consultor Independiente – Haiko (Cuidado personal) / Gippro (Vapeadores) Colombia | 2020 – Actualidad (consultorías esporádicas) Asesoría estratégica a dos startups en crecimiento. Con Haiko, diseñé la estructura de ventas y formé su equipo comercial desde cero. Con Gippro, trabajé en la expansión a nuevos puntos de venta y la creación de un modelo comercial escalable. Consultor GLG – FMCG (Consultoría especializada) Colombia / Remoto | 2019 – Actualidad He realizado más de 20 sesiones de consultoría especializada a través de GLG en temas como canales de venta, distribución, pricing y trade marketing en bienes de consumo. Director Comercial – Puntored (Fintech) Colombia | Oct. 2019 – Sep. 2021 Lideré la estrategia comercial multicanal (retail, fintech, telecomunicaciones), con un incremento del 53% en sell-in y 47% de nuevos clientes. Gestión de equipo de 30+ líderes y presupuesto nacional.","rating":5,"ranking":760,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. 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Soy Juan Camilo Aguirre, consultor en Estrategia Comercial y Marketing con más de 20 años de experiencia liderando equipos de ventas en empresas multinacionales de c...","ratingData":{"label":"5 of 5.00","stars":5},"countryData":{"country":"ES","name":"Spain","class":"flag flag-es","url":"https://www.workana.com/freelancers/spain?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Sales","anchorLink":"https://www.workana.com/hire/sales","isCertified":false,"title":"Sales - Freelancers"},{"anchorText":"Microsoft Excel","anchorLink":"https://www.workana.com/hire/microsoft-excel","isCertified":false,"title":"Microsoft Excel - Freelancers"},{"anchorText":"Microsoft Office","anchorLink":"https://www.workana.com/hire/microsoft-office","isCertified":false,"title":"Microsoft Office - Freelancers"},{"anchorText":"Artificial intelligence","anchorLink":"https://www.workana.com/hire/artificial-intelligence","isCertified":false,"title":"Artificial intelligence - Freelancers"},{"anchorText":"CRM","anchorLink":"https://www.workana.com/hire/crm","isCertified":false,"title":"CRM - Freelancers"},{"anchorText":"Corporate Strategy","anchorLink":"https://www.workana.com/hire/corporate-strategy","isCertified":false,"title":"Corporate Strategy - Freelancers"},{"anchorText":"Marketing Strategy","anchorLink":"https://www.workana.com/hire/marketing-strategy","isCertified":false,"title":"Marketing Strategy - Freelancers"},{"anchorText":"Strategic Planning","anchorLink":"https://www.workana.com/hire/strategic-planning","isCertified":false,"title":"Strategic Planning - Freelancers"},{"anchorText":"Sales Development Representative (SDR)","anchorLink":"https://www.workana.com/hire/sales-development-representative-sdr","isCertified":false,"title":"Sales Development Representative (SDR) - Freelancers"},{"anchorText":"Electronic Commerce","anchorLink":"https://www.workana.com/hire/electronic-commerce","isCertified":false,"title":"Electronic Commerce - Freelancers"},{"anchorText":"Contracts","anchorLink":"https://www.workana.com/hire/contracts","isCertified":false,"title":"Contracts - Freelancers"},{"anchorText":"Internet Marketing","anchorLink":"https://www.workana.com/hire/internet-marketing","isCertified":false,"title":"Internet Marketing - Freelancers"},{"anchorText":"Time Management","anchorLink":"https://www.workana.com/hire/time-management","isCertified":false,"title":"Time Management - Freelancers"},{"anchorText":"Business Coaching","anchorLink":"https://www.workana.com/hire/business-coaching","isCertified":false,"title":"Business Coaching - Freelancers"},{"anchorText":"Salesforcecom","anchorLink":"https://www.workana.com/hire/salesforcecom","isCertified":false,"title":"Salesforcecom - Freelancers"},{"anchorText":"Business Analysis","anchorLink":"https://www.workana.com/hire/business-analysis","isCertified":false,"title":"Business Analysis - Freelancers"},{"anchorText":"Negotiation","anchorLink":"https://www.workana.com/hire/negotiation","isCertified":false,"title":"Negotiation - Freelancers"},{"anchorText":"BusinessObjects","anchorLink":"https://www.workana.com/hire/businessobjects","isCertified":false,"title":"BusinessObjects - Freelancers"},{"anchorText":"Microsoft Office365","anchorLink":"https://www.workana.com/hire/microsoft-office365","isCertified":false,"title":"Microsoft Office365 - Freelancers"},{"anchorText":"Sales & Marketing","anchorLink":"https://www.workana.com/hire/sales-marketing","isCertified":false,"title":"Sales & Marketing - Freelancers"},{"anchorText":"Finance & Management","anchorLink":"https://www.workana.com/hire/finance-management","isCertified":false,"title":"Finance & Management - Freelancers"},{"anchorText":"Admin Support","anchorLink":"https://www.workana.com/hire/admin-support","isCertified":false,"title":"Admin Support - Freelancers"},{"anchorText":"Writing & Translation","anchorLink":"https://www.workana.com/hire/writing-translation","isCertified":false,"title":"Writing & Translation - Freelancers"}]}],"viewAllUrl":"https://www.workana.com/freelancers?ref=freelancer_view","g11n":{"title":"Other freelancers in our spotlight:","viewAll":"View all profiles","hire":"Hire","viewDetails":"View more","completedProjects":"Completed projects:"}},"backgrounds":{"show":false},"actions":{"directPaymentUrl":"https://www.workana.com/checkout/direct/a679db96cad199d857d7cee980206c69","directPaymentText":"Send direct payment"},"bannerAccelerator":null}