Johanna C. freelancer experto en Analytics, Modelado de Datos, Inteligencia empresarial

Johanna C.

Business Intelligence Manager at Nike

Valor hora:

USD 10,00

Marketing Digital

Sobre mí
Passionate about turning data into actionable, business strategies & tactics to accelerate revenue and market growth while maximizing operational efficiency using advanced analytics tools & technology. Specializing in designing & building scalable solutions to support business processes management & improvement across both marketing & sales operations.
Historia laboral
* Nike (Artículos deportivos): •Business, Market and Sales Intelligence.
•Manage the entire data requirements of the different functions through periodic reports, insightful dashboards and ad-hoc data requests. Influence and optimize business decision making process.
•Hands-on with Advanced Analytics.
•Monitoring and reporting on customer, competitor, marketing activities and trends to deliver actionable insights to the organization.
•Responsible for retail/non-retail value based segmentation, behavioral segmentation, lifestyle segmentation, geographic segmentation. Mapping the Marketplace.
•Pricing optimization, predictive modelling,
•Support, train and evangelize sales managers and analysts on use of latest self-service BI-related applications, tools and techniques (MicroStrategy & Tableau).
•Develop data acquisition strategies to perform market share and sales forecasting.

Tool Skill-sets - SQL, R Programming, Tableu, Microstrategy, Sales Force, Stata.

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