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Saludos, soy Gabriela Lara, y mi misión es transformar la manera en que tu marca habla con el mundo.

Como especialista en copywriting y periodista, voy más allá de redactar textos; creo conexiones que venden, historias que mueven y construyo relaciones duraderas que fidelizan a tus clientes.

Entiendo que detrás de cada proyecto hay sueños, metas y, sobre todo, personas buscando soluciones.

Tu visión se convierte en nuestro proyecto compartido, donde tu éxito es el destino final.

Mi enfoque se centra en comprender profundamente tu negocio, tu audiencia y lo que te hace único.

Con este conocimiento, diseño estrategias que conectan tu mensaje con el corazón del cliente, posicionan tu marca en su mente y aseguran una conversión ganar-ganar.

Imagina un sistema diseñado no solo para captar la atención, creado para que el mensaje de tu marca resuene en las tres dimensiones esenciales del ser humano - el corazón ❤️, la mente, y, finalmente, mueva el cuerpo a dar el paso decisivo hacia la acción de compra.

¿Cómo podemos desbloquear el potencial de tu marca?

*Contenidos web y landing pages: genero copy persuasivo que captura la atención y convierte a los visitantes de tu página en clientes, además de creacicón de contenido web optimizado para SEO.

*Guiones publicitarios: tengo experiencia en la creación de guiones publicitarios y corporativos para diversas empresas.

*Especialización en e-learning y email marketing: ofrezco servicios de copywriting especializados para el lanzamiento de cursos en línea e infoproductos, además de desarrollar campañas de email marketing efectivas.

*Artículos de blog estratégicos SEO: no solo redacto artículos para tu blog, investigo las tendencias y palabras clave para que cada publicación atraiga y retenga a tu audiencia, a la vez que mejora el posicionamiento digital de la marca.

*Estrategia editorial para tu blog o redes sociales: Más allá de la escritura, planifico un calendario de contenidos que se alinee con tus objetivos y resuene con tu público, manteniendo una coherencia en tu comunicación.

*Campañas de intervención social: me especializo en guiones de vídeo para campañas de intervención social fusionando copy creativo con impacto social para movilizar comunidades.

*Copy para anuncios en redes sociales: creo mensajes que resuenan con la audiencia, impulsan la interacción, las ventas y fortalecen la presencia digital de las marcas.

Estoy aquí para ayudarte a:

*Conectar profundamente tu marca con tu audiencia, encontrando el tono y el mensaje perfecto.
* Incrementar tus conversiones a través de copys que persuaden de manera ética y efectiva.
* Fidelizar a tus clientes, creando experiencias memorables a través de cada interacción.

¿Listo para ver la transformación que tu marca puede experimentar?

Te invito a explorar mi portafolio y descubrir cómo he ayudado a marcas como la tuya a conectarse, vender y fidelizar.

¿Hablamos?","rawText":"Creo estrategias de venta y escribo de manera que tus clientes no solo quieran, sino sientan la necesidad de elegirte a ti. Saludos, soy Gabriela Lara, y mi misión es transformar la manera en que tu marca habla con el mundo. Como especialista en copywriting y periodista, voy más allá de redactar textos; creo conexiones que venden, historias que mueven y construyo relaciones duraderas que fidelizan a tus clientes. Entiendo que detrás de cada proyecto hay sueños, metas y, sobre todo, personas buscando soluciones. Tu visión se convierte en nuestro proyecto compartido, donde tu éxito es el destino final. Mi enfoque se centra en comprender profundamente tu negocio, tu audiencia y lo que te hace único. Con este conocimiento, diseño estrategias que conectan tu mensaje con el corazón del cliente, posicionan tu marca en su mente y aseguran una conversión ganar-ganar. Imagina un sistema diseñado no solo para captar la atención, creado para que el mensaje de tu marca resuene en las tres dimensiones esenciales del ser humano - el corazón ❤️, la mente, y, finalmente, mueva el cuerpo a dar el paso decisivo hacia la acción de compra. ¿Cómo podemos desbloquear el potencial de tu marca? *Contenidos web y landing pages: genero copy persuasivo que captura la atención y convierte a los visitantes de tu página en clientes, además de creacicón de contenido web optimizado para SEO. *Guiones publicitarios: tengo experiencia en la creación de guiones publicitarios y corporativos para diversas empresas. *Especialización en e-learning y email marketing: ofrezco servicios de copywriting especializados para el lanzamiento de cursos en línea e infoproductos, además de desarrollar campañas de email marketing efectivas. *Artículos de blog estratégicos SEO: no solo redacto artículos para tu blog, investigo las tendencias y palabras clave para que cada publicación atraiga y retenga a tu audiencia, a la vez que mejora el posicionamiento digital de la marca. *Estrategia editorial para tu blog o redes sociales: Más allá de la escritura, planifico un calendario de contenidos que se alinee con tus objetivos y resuene con tu público, manteniendo una coherencia en tu comunicación. *Campañas de intervención social: me especializo en guiones de vídeo para campañas de intervención social fusionando copy creativo con impacto social para movilizar comunidades. *Copy para anuncios en redes sociales: creo mensajes que resuenan con la audiencia, impulsan la interacción, las ventas y fortalecen la presencia digital de las marcas. Estoy aquí para ayudarte a: *Conectar profundamente tu marca con tu audiencia, encontrando el tono y el mensaje perfecto. * Incrementar tus conversiones a través de copys que persuaden de manera ética y efectiva. * Fidelizar a tus clientes, creando experiencias memorables a través de cada interacción. ¿Listo para ver la transformación que tu marca puede experimentar? Te invito a explorar mi portafolio y descubrir cómo he ayudado a marcas como la tuya a conectarse, vender y fidelizar. ¿Hablamos?","canEdit":false,"editUrl":"https://www.workana.com/freelancer/aed32d94a9484209dca1aeae702c460e/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Un viaje por el mundo del copywriting y el marketing.

Desde el eco de las salas de prensa en Bolivia, pasando por el desafío de aprender a vender mi talento en Brasil, hasta encontrar mi lugar en Puerto Rico y finalmente escalar en el inmenso mundo digital, mi camino ha sido todo menos aburrido.

He aprendido a adaptarme y a fluir entre diversas culturas, afinando mi habilidad para comunicar, conectar y vender de manera auténtica.

¿Quieres conocer cada kilómetro recorrido?

*El inicio de la aventura: Bolivia.

A mis 19 años trabajé en la Red de televisión UNITEL, donde me sumergí en el mundo del periodismo y aprendí el arte de contar historias, una habilidad que se convertiría en la piedra angular de mi carrera.

*El descubrimiento de nuevos horizontes: Brasil.

La brújula de mi carrera hizo un giro inesperado y me llevó luego a Brasil, donde colaboré durante 6 años con la organización AMISRAEL.

Aquí, las palabras y las estrategias de marketing y comunicación se entrelazaron para promover campañas de intervención social que buscaban no solo llamar la atención, sino también mover a la acción.

Desarrollo de estrategia de contenido, creación de material publicitario, posicionamiento de marca y producción multimedia, fueron parte de mis tareas diarias.

*El reto del liderazgo: Puerto Rico.

Puerto Rico marcó el comienzo de un nuevo recorrido, más emocionante que el anterior.

En la Embajada Mundial de Activistas por la Paz, durante 6 años, asumí el reto de dirigir campañas de intervención social: responsable de diseñar, desarrollar e implementar el plan de marketing y el concepto creativo.

Este rol se extendió a la coordinación y ejecución de estas campañas en 16 países de América Latina.

Esta experiencia reforzó mi creencia en el poder de las campañas bien concebidas para mover corazones y mentes.

*La travesía continúa como freelance:

Y después de cruzar tantas fronteras; en el 2020 encontré que el mundo comenzó a cerrar sus puertas y de pronto una parada obligatoria me hizo evaluar el destino y recalcular el camino.

Así que fue que decidí volcarme 100% al mundo digital, un espacio sin fronteras.

Desde entonces ayudo a personas a cambiar la vida de otras personas.

¡Sí, escuchaste bien!

Porque el verdadero objetivo del copywriting y el marketing:

no es simplemente vender, es CONECTAR ❤️

Tu: que tienes un producto, servicio o proyecto que ayuda a transformar la vida de las personas y ahí del otro lado las persona que necesitan una solución que mejore su calidad de vida.

Mi papel es facilitar ese encuentro utilizando palabras y estrategias que conectan corazones.

¿Estás listo para proyectar tu marca al mundo?

¡Podemos embarcarnos juntos en la próxima estación!","rawText":"Un viaje por el mundo del copywriting y el marketing. Desde el eco de las salas de prensa en Bolivia, pasando por el desafío de aprender a vender mi talento en Brasil, hasta encontrar mi lugar en Puerto Rico y finalmente escalar en el inmenso mundo digital, mi camino ha sido todo menos aburrido. He aprendido a adaptarme y a fluir entre diversas culturas, afinando mi habilidad para comunicar, conectar y vender de manera auténtica. ¿Quieres conocer cada kilómetro recorrido? *El inicio de la aventura: Bolivia. A mis 19 años trabajé en la Red de televisión UNITEL, donde me sumergí en el mundo del periodismo y aprendí el arte de contar historias, una habilidad que se convertiría en la piedra angular de mi carrera. *El descubrimiento de nuevos horizontes: Brasil. La brújula de mi carrera hizo un giro inesperado y me llevó luego a Brasil, donde colaboré durante 6 años con la organización AMISRAEL. Aquí, las palabras y las estrategias de marketing y comunicación se entrelazaron para promover campañas de intervención social que buscaban no solo llamar la atención, sino también mover a la acción. Desarrollo de estrategia de contenido, creación de material publicitario, posicionamiento de marca y producción multimedia, fueron parte de mis tareas diarias. *El reto del liderazgo: Puerto Rico. Puerto Rico marcó el comienzo de un nuevo recorrido, más emocionante que el anterior. En la Embajada Mundial de Activistas por la Paz, durante 6 años, asumí el reto de dirigir campañas de intervención social: responsable de diseñar, desarrollar e implementar el plan de marketing y el concepto creativo. Este rol se extendió a la coordinación y ejecución de estas campañas en 16 países de América Latina. Esta experiencia reforzó mi creencia en el poder de las campañas bien concebidas para mover corazones y mentes. *La travesía continúa como freelance: Y después de cruzar tantas fronteras; en el 2020 encontré que el mundo comenzó a cerrar sus puertas y de pronto una parada obligatoria me hizo evaluar el destino y recalcular el camino. Así que fue que decidí volcarme 100% al mundo digital, un espacio sin fronteras. Desde entonces ayudo a personas a cambiar la vida de otras personas. ¡Sí, escuchaste bien! Porque el verdadero objetivo del copywriting y el marketing: no es simplemente vender, es CONECTAR ❤️ Tu: que tienes un producto, servicio o proyecto que ayuda a transformar la vida de las personas y ahí del otro lado las persona que necesitan una solución que mejore su calidad de vida. Mi papel es facilitar ese encuentro utilizando palabras y estrategias que conectan corazones. ¿Estás listo para proyectar tu marca al mundo? ¡Podemos embarcarnos juntos en la próxima estación!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/aed32d94a9484209dca1aeae702c460e/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Gabriela L.","companyId":8982722,"companyHash":"aed32d94a9484209dca1aeae702c460e","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"PR","name":"Puerto Rico","class":"flag flag-pr","url":"https://www.workana.com/freelancers/puerto-rico?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 16.00","isSet":true,"currency":"USD","amount":"16.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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