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Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"LATAM TRADE MARKETING KODAK ALARIS
Generación y desarrollo de estrategias B2B, para la región LATAM, inteligencia de mercado.
Creación, implementación y optimización de campañas de nurturing, para la generación de demanda, diferentes perfiles (usuario final / canales).
Desarrollo de contenido para diferentes audiencias en diferentes momentos de maduración (awareness, consideración, compra, fidelización).
Implementación de campañas enfocadas a Lead To Revenue, conectando Dynamics con Marketo Automation Platform.
Gestión de CRM, segmentación de mercados, base de datos, seguimiento de las oportunidades de venta, canalización y asignación de leads. Conversión y análisis de leads.
Creación de herramientas: newsletter, email marketing, casos de éxito, landing pageoptimización (A/B testing). Estrategia inbound.
Enablement de canales, planeación y coordinación de capacitaciones, presentaciones y webinars.
Implementación y gestión del partner portal.
Desarrollo de promociones para canal, estrategias de fidelización y programa de incentivos.
Generación de alianzas con nuevos socios de negocio. Participación y logística de eventos y lead management. Detección de insights, social listening y tendencias. Lanzamiento de productos y servicios.
Análisis de datos y métricas de adquisición (CTR, Conversión, CPI, CPC, CPMs, etc).

FREELANCE
Generación de estrategias de marketing y comerciales para acercar las necesidades de los clientes con los atributos y beneficios de la agencia.
Copywriting.
Redacción de comunicados de prensa.
Diseño de anuncios.
Creación de materiales de marketing, para cursos, eventos y presentaciones. Creación de contenidos para diversas plataformas

MARKETING COORDINATOR – MÉXICO & CENTRO AMÉRICA - INTELBRAS BR
Dirigir las acciones del área de mercadotecnia, para asegurar el cumplimiento de los objetivos comercial en las unidades de negocio de Seguridad electrónica/ Redes/ Comunicación (Soluciones residenciales y empresariales).
Planeación, gestión y optimización de presupuesto de marketing para subregión. Desarrollo e implementación estrategias y campañas según el target. Posicionamiento, reconocimiento y desarrollo de valor de marca, a través de campañas B2B y B2C, (estrategias de marketing digital y offline).
Creación de contenido, despliegue de estrategia de comunicación, mensajes, momento y medios disponibles (Redes sociales, newsletter, campañas inbound y outbound). Email marketing.
Implementación de estrategias SEO y SEM.
Estrategias y planeación de RP, pautas publicitarias, flujo de medios y gestión de agencia de RP para garantizar la comunicación y exposición en medios. Establecimiento de eventos de industria en el mercado de México y Centro América, coordinación de montaje y logística de exposiciones, capacitaciones y tradeshows. Desarrollo de campañas BTL, activaciones de marca y promociones para el consumidor en retail.
Planeación y supervisión directa de agencias de diseño, relaciones públicas y promoción.
Manejo y relación con retailers

HEAD OF MARKETING - GODEL CONSULTING SYSTEMS
Dirigir las acciones del equipo de marketing, para asegurar el cumplimiento de los objetivos comerciales.
Implementar y gestionar de marketplace.
Desarrollar de estrategias comerciales.
Agilizar y mejorar el seguimiento de las oportunidades de venta.
Implementar y publicar promociones.
Facilitar recursos para clientes internos y externos: brochures, fichas técnicas, presentaciones comerciales y promocionales.","rawText":"LATAM TRADE MARKETING KODAK ALARIS Generación y desarrollo de estrategias B2B, para la región LATAM, inteligencia de mercado. Creación, implementación y optimización de campañas de nurturing, para la generación de demanda, diferentes perfiles (usuario final / canales). Desarrollo de contenido para diferentes audiencias en diferentes momentos de maduración (awareness, consideración, compra, fidelización). Implementación de campañas enfocadas a Lead To Revenue, conectando Dynamics con Marketo Automation Platform. Gestión de CRM, segmentación de mercados, base de datos, seguimiento de las oportunidades de venta, canalización y asignación de leads. Conversión y análisis de leads. Creación de herramientas: newsletter, email marketing, casos de éxito, landing pageoptimización (A/B testing). Estrategia inbound. Enablement de canales, planeación y coordinación de capacitaciones, presentaciones y webinars. Implementación y gestión del partner portal. Desarrollo de promociones para canal, estrategias de fidelización y programa de incentivos. Generación de alianzas con nuevos socios de negocio. Participación y logística de eventos y lead management. Detección de insights, social listening y tendencias. Lanzamiento de productos y servicios. Análisis de datos y métricas de adquisición (CTR, Conversión, CPI, CPC, CPMs, etc). FREELANCE Generación de estrategias de marketing y comerciales para acercar las necesidades de los clientes con los atributos y beneficios de la agencia. Copywriting. Redacción de comunicados de prensa. Diseño de anuncios. Creación de materiales de marketing, para cursos, eventos y presentaciones. 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