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Artículos del Hogar – 17 sucursales
Puesto: Responsable de Marketing.
Febrero de 2009 a julio 2013

Tareas y funciones
Desarrollo del área de marketing, análisis, planificación, ejecución de acciones y control de resultados. Análisis de la competencia. Elaboración de la comunicación interna, institucional y comercial (folleto, radio, TV, Afiches, Web, campañas de e-mailing), Elaboración, Implementación y coordinación de plan de marketing, condiciones comerciales y promociones, Visita y auditoria a las unidades de negocios.
Participación en el proceso de compra, selección de mix de productos, precios y financiación. Programas de fidelización. Coordinación de promociones del GrupoMárquez. Seguimiento de objetivos. Organización y Coordinación de eventos y capacitaciones. Coordinación del armado de nuevas sucursales: Federación, Colon, Concepción de Uruguay, Rosario del Tala y Nogoyá (Entre Ríos), Corrientes y Saladas (Corrientes)
Negociación e implementación de planes de tarjetas de crédito.

Personal a cargo
2 Personas, Auxiliar de MKT y capacitador Interno.
Grupos de trabajo conformados por los integrantes de cada sucursal en las inauguraciones.
Comunicación lineal, gerentes de las unidades de negocios.

Proyectos desarrollados
Campaña de imagen institucional con Líder de Opinión (Sergio Lapegüe).
La figura de los medios nacionales fue la imagen de le empresa en una campaña de 6 mese de duración. La producción se realizo junto con agencias de Capital federal y en estudios de la misma ciudad.

CETROGAR S.A.
Artículos del Hogar – 32 sucursales
Puesto: Auxiliar de Marketing.
Mayo de 2006 a Enero 2009

Tareas y funciones
Administración de POP, análisis de presupuestos, producción, distribución y control. Gestiones para la obtención de POP de proveedores.Control de stock.
Elaboración de la publicidad y PNT radial, administración de pautas, análisis de presupuestos, auditoria y corrección.
Inauguración de sucursales, análisis e implementación de la campaña de medios, elaboración de la publicidad radial pre-post inauguración. Contratación de los proveedores de MKT, coordinación de grupos de trabajo para el armado de la sucural (góndolas, vidrieras y exhibición en general)
Sucursales: Alem, San Vicente, Oberá (Misiones) – La Banda (Santiago Del Estero) – Salta, San Ramón de la nueva Orán (Salta) – Posadas (Misiones) reinauguración, refacción, Santiago del Estero (Santiago Del Estero), Formosa II (Formosa)
Eventos, Organización y coordinación en general. Difusión, publicación e invitación a los medios, coordinación en el campo de trabajo.
Eventos realizados: Conferencias presentación de la categoría TC2000 (2006), en su vuelta al Chaco. Lugares: Sáenz Pena (Chaco), Resistencia (Chaco), Formosa (Formosa).Participación en el autodromo.
Cursos de cocina a microondas de BGH y Manuel Aladro (2006).Lugares: Eldorado (Misiones), Resistencia (Chaco).
Presentación del patrocinio del club atlético Chaco ForEver (2006 y 2007). Lugar: Resistencia (Chaco).
Carnavales Correntinos (2007), Lugar: Corrientes (Corrientes).
Conferencias presentación de la categoría TC (2007), de la carrera en la ciudad de Posadas y presentación del patrocinio del auto de Juan Manuel Silva.Lugares: Posadas (Misiones), Eldorado (Misiones).Participación en el autodromo.
Atención al cliente, reclamos personales, telefónicos o desde la Web.Seguimiento y gestión de respuestas-soluciones.

Proyectos desarrollados
Promoción “compra ya, gana ya”
Mecánica: Ruleta con premios instantáneos, utilizada en la semana siguiente a la inauguración, reinauguraciones y fechas especiales. La función de la misma es repartir los premios que consistían en electrodomésticos y merchandising de la firma.
Trabajo de campo: Logística y administración de los premios.

Promoción:”Un podio de diez”
Mecánica: 5 ganadores, junto a sus acompañantes y la experiencia de vivir desde adentro la categoría más importante del automovilismo argentino. En las carreras de Santiago del estero, Salta y Posadas, correspondientes al calendario 2008 del campeonato argentino de Turismo de Carretera, los favorecidos desarrollaron las siguientes actividades:
Visita al box del piloto Juan Manuel Silva, entrevista (televisiva) en vivo durante las pruebas clasificatorias (PNT), entrevistas en la trasmisión radial de la carrera, Visita al backtage de Carburando (empresa encargada de la televisación), desayunos y almuerzo en el restaurante del autodromo. Además los ganadores se hicieron acreedores de una cámara digital, un kits de indumentaria y un CD conteniendo un book fotográfico.
Trabajo de Campo: Realización del Sorteo, aviso de ganadores, entrega de premios, coordinación general del evento-promo junto a la gente de carburando.","rawText":"SENSEI, Schejter y Schejter S.A. Artículos del Hogar – 17 sucursales Puesto: Responsable de Marketing. Febrero de 2009 a julio 2013 Tareas y funciones Desarrollo del área de marketing, análisis, planificación, ejecución de acciones y control de resultados. Análisis de la competencia. Elaboración de la comunicación interna, institucional y comercial (folleto, radio, TV, Afiches, Web, campañas de e-mailing), Elaboración, Implementación y coordinación de plan de marketing, condiciones comerciales y promociones, Visita y auditoria a las unidades de negocios. Participación en el proceso de compra, selección de mix de productos, precios y financiación. Programas de fidelización. Coordinación de promociones del GrupoMárquez. Seguimiento de objetivos. Organización y Coordinación de eventos y capacitaciones. Coordinación del armado de nuevas sucursales: Federación, Colon, Concepción de Uruguay, Rosario del Tala y Nogoyá (Entre Ríos), Corrientes y Saladas (Corrientes) Negociación e implementación de planes de tarjetas de crédito. Personal a cargo 2 Personas, Auxiliar de MKT y capacitador Interno. Grupos de trabajo conformados por los integrantes de cada sucursal en las inauguraciones. Comunicación lineal, gerentes de las unidades de negocios. Proyectos desarrollados Campaña de imagen institucional con Líder de Opinión (Sergio Lapegüe). La figura de los medios nacionales fue la imagen de le empresa en una campaña de 6 mese de duración. La producción se realizo junto con agencias de Capital federal y en estudios de la misma ciudad. CETROGAR S.A. Artículos del Hogar – 32 sucursales Puesto: Auxiliar de Marketing. Mayo de 2006 a Enero 2009 Tareas y funciones Administración de POP, análisis de presupuestos, producción, distribución y control. Gestiones para la obtención de POP de proveedores.Control de stock. Elaboración de la publicidad y PNT radial, administración de pautas, análisis de presupuestos, auditoria y corrección. Inauguración de sucursales, análisis e implementación de la campaña de medios, elaboración de la publicidad radial pre-post inauguración. Contratación de los proveedores de MKT, coordinación de grupos de trabajo para el armado de la sucural (góndolas, vidrieras y exhibición en general) Sucursales: Alem, San Vicente, Oberá (Misiones) – La Banda (Santiago Del Estero) – Salta, San Ramón de la nueva Orán (Salta) – Posadas (Misiones) reinauguración, refacción, Santiago del Estero (Santiago Del Estero), Formosa II (Formosa) Eventos, Organización y coordinación en general. Difusión, publicación e invitación a los medios, coordinación en el campo de trabajo. Eventos realizados: Conferencias presentación de la categoría TC2000 (2006), en su vuelta al Chaco. Lugares: Sáenz Pena (Chaco), Resistencia (Chaco), Formosa (Formosa).Participación en el autodromo. Cursos de cocina a microondas de BGH y Manuel Aladro (2006).Lugares: Eldorado (Misiones), Resistencia (Chaco). Presentación del patrocinio del club atlético Chaco ForEver (2006 y 2007). Lugar: Resistencia (Chaco). Carnavales Correntinos (2007), Lugar: Corrientes (Corrientes). Conferencias presentación de la categoría TC (2007), de la carrera en la ciudad de Posadas y presentación del patrocinio del auto de Juan Manuel Silva.Lugares: Posadas (Misiones), Eldorado (Misiones).Participación en el autodromo. Atención al cliente, reclamos personales, telefónicos o desde la Web.Seguimiento y gestión de respuestas-soluciones. Proyectos desarrollados Promoción “compra ya, gana ya” Mecánica: Ruleta con premios instantáneos, utilizada en la semana siguiente a la inauguración, reinauguraciones y fechas especiales. 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