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• Diseño del Plan anual de Mercadeo.
• Diseño, implementación y seguimiento de la estrategia mail marketing.
• Diseño de modelo de servicio para mejorar la experiencia del cliente en punto de venta.
• Responsable por la publicidad en puntos de Pago Reval a nivel nacional.
• Participación en ferias y eventos de carácter financiero
• Investigación de mercados para la ubicación de nuevos corresponsales Bancarios.
• Soporte al equipo comercial.
• Estandarización de la línea de diseño y comunicación gráfica de la compañía

Coordinadora de Marketing Digital en Saladeventas.co
• Implementación, seguimiento y optimización de campañas pagas en Social Media (Facebook, Twitter e Instagram) para llevar tráfico al sitio web.
• Desarrollo de estrategias de performance para la consecución de leads y conversiones.
• Generación de contenido para redes sociales y sitio web; gestión de consultas y solicitudes de usuarios.
• Análisis de resultados post-campañas y entrega de informes periódicos.
• Recomendaciones en el desarrollo del sitio web y implementación SEO.
• Diseño, implementación, seguimiento y análisis de la estrategia Mail - Marketing.
• Soporte al equipo comercial.

Líder de Promoción y Publicidad en Círculo de Viajes Universal S.A.
• Responsable de la estrategia de comunicación de la compañía a nivel nacional y en diversos segmentos.
• Diseño e implementación de campañas promocionales para apoyar el cierre de ventas y el posicionamiento de la marca.
• Lanzamientos de nuevas oficinas de Círculo de Viajes Universal, así mismo eventos promocionales que se realizaron a nivel nacional.
• Responsable por la estrategia de promoción y publicidad de la nueva imagencorporativa. Con el cambio de imagen se modificó el material POP, la línea dediseño gráfico y el sitio web. Lideré el plan promocional a clientes, empleados,
proveedores, evento de lanzamiento, y promoción en medios de comunicaciónmediante una estrategia de mercadeo 360o.
• Negociación con centros comerciales nivel nacional para la ubicación de stands que
impulsaran el reconocimiento de marca y venta del producto.
• Compra de medios On line y Off line (Facebook, prensa, radio y salas de cine).
• Lideré el lanzamiento del nuevo sitio web, teniendo en cuenta los aspectos claves para su debido funcionamiento usabilidad, diseño, accesibilidad, calidad de contenido, facilidad de navegación y la implementación SEO.
• Responsable de la actualización y generación de contenido para el sitio web logrando en promedio 16.000 visitas orgánicas mensuales, conversiones y generación de leads.
• Envío mensual de e-mailing a clientes.
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