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I started as a Web-Multimedia designer in companies like Master Solutions, VSP* and Gattaca.

Then, as a Graphic Designer for REPCO (Representaciones Continental), I updated the packaging for Aguardiente Nectar, Ron SantaFe®. I also developed the Spirit brand Aguardiente 180º Grados, a product of ELC (Empresa de Licores de Cundinamarca).

In 2013 I got the chance of producing iSaveU, an iOS platform style game at Torque Games.

Currently, I’m the Creative Director at The Classic Motor Company, home of The FJ Company and Drive Straat. Here I direct the restoration process documentation, I produce and direct the Lifestyle/OffRoad and product videos, and create the photo studios for finished projects.","rawText":"I’m a media producer with experience in automotive photography-videography, 3D modelling-animation, and web design. I started as a Web-Multimedia designer in companies like Master Solutions, VSP* and Gattaca. Then, as a Graphic Designer for REPCO (Representaciones Continental), I updated the packaging for Aguardiente Nectar, Ron SantaFe®. I also developed the Spirit brand Aguardiente 180º Grados, a product of ELC (Empresa de Licores de Cundinamarca). In 2013 I got the chance of producing iSaveU, an iOS platform style game at Torque Games. Currently, I’m the Creative Director at The Classic Motor Company, home of The FJ Company and Drive Straat. Here I direct the restoration process documentation, I produce and direct the Lifestyle/OffRoad and product videos, and create the photo studios for finished projects.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b0340c62e45b053d0f6f191a6e106b25/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"* Classic Motors LLC (Automotive) [from 11/2013]: Here I direct the media creation for The FJ Company, Classic Motors and DriveStraat; Graphic documentation of the restoration process for each vehicle, the Off-Road and lifestyle videos and the finished product photo studios.

As Creative Director

· I introduced a new restoration visual language that allowed The FJ Company to be recognized as the #1 Premium Toyota Land Cruiser restorer in the world.
· I introduced the concept of “Transparency” to our restorations and finished vehicle images, that way we growth credibility within our worldwide customers and followers.
· I developed the concept for the FJ Builder, where our customers can create, visualize and share their FJs before buying. This also applied for DriveStraat.
· I standardized our vehicle studios; that included the design of our two in house studios (Bogotá and Miami), that allowed us to speed up the studio time to about 2 hours and, helped us to maintain the same light quality in both locations without any post-production retouch.
· I created the concept for our web portals, where our hi-res photos were the star. This is how we developed the first “on-line” shop for restoration vehicles.

As IT Director*

· I lead the company towards the use of mainly cloud apps: Using technologies like Google Docs, allowed us to work remotely and to keep our files updated for all of our team members all the time; Dropbox, where we got our complete image-video repository so both our teams (US - Colombia) have access to our updated files.
· By getting our data backups both in-site and in-the-cloud, I granted the security of our data from a daily copy to an hour-to-hour restoring service.
· Our team members got not only the latest but the most appropriate tech tools, that guarantees their job could be done fast and without any virus-malware threat.
· Biometric entrance and schedule system implementation for the complete factory.
· Security Cam in-site and cloud system implementation.","rawText":"* Classic Motors LLC (Automotive) [from 11/2013]: Here I direct the media creation for The FJ Company, Classic Motors and DriveStraat; Graphic documentation of the restoration process for each vehicle, the Off-Road and lifestyle videos and the finished product photo studios. As Creative Director · I introduced a new restoration visual language that allowed The FJ Company to be recognized as the #1 Premium Toyota Land Cruiser restorer in the world. · I introduced the concept of “Transparency” to our restorations and finished vehicle images, that way we growth credibility within our worldwide customers and followers. · I developed the concept for the FJ Builder, where our customers can create, visualize and share their FJs before buying. This also applied for DriveStraat. · I standardized our vehicle studios; that included the design of our two in house studios (Bogotá and Miami), that allowed us to speed up the studio time to about 2 hours and, helped us to maintain the same light quality in both locations without any post-production retouch. · I created the concept for our web portals, where our hi-res photos were the star. This is how we developed the first “on-line” shop for restoration vehicles. As IT Director* · I lead the company towards the use of mainly cloud apps: Using technologies like Google Docs, allowed us to work remotely and to keep our files updated for all of our team members all the time; Dropbox, where we got our complete image-video repository so both our teams (US - Colombia) have access to our updated files. · By getting our data backups both in-site and in-the-cloud, I granted the security of our data from a daily copy to an hour-to-hour restoring service. · Our team members got not only the latest but the most appropriate tech tools, that guarantees their job could be done fast and without any virus-malware threat. · Biometric entrance and schedule system implementation for the complete factory. · Security Cam in-site and cloud system implementation.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b0340c62e45b053d0f6f191a6e106b25/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Juan R.","companyId":1834807,"companyHash":"b0340c62e45b053d0f6f191a6e106b25","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"CO$ 40,000.00","isSet":true,"currency":"COP","amount":"40000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Design & Multimedia"},"public":true,"clarificationText":"Allowed formats:
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