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Cursos de media training para executivos ou equipes setoriais.","rawText":"Criação e edição de produtos editoriais, assessoria de imprensa, rotinas de agência de propaganda e departamentos de marketing e comunicação de grandes grupos. Cursos de media training para executivos ou equipes setoriais.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b10eb0977f5a24aa38e6d6332cea1646/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. 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Assessor de Imprensa / Coordenador de Comunicação.

Pró-Saúde – Associação Brasileira de Assistência Social e Hospitalar – 2004 a 2007.
Gerente de Comunicação e Marketing.
Editor da revista Notícias Hospitalares, especializada em gestão.

Conselho Regional de Farmácia do Estado de São Paulo (CRF SP) – 2003 a 2004.
Editor da Revista do Farmacêutico / Coordenador de Comunicação / Assessor de Imprensa.

Pró-Saúde ABASH – 2000 a 2003.
Gerente de Comunicação e Marketing.
Criador e editor da revista Notícias Hospitalares.

Grupo Itapemirim – 1994 a 2000.
Assessor de Imprensa.
Editor da revista de bordo Na Poltrona.

K. Toyama Comunicação – 1994.
Coordenador de Imprensa e Relações Públicas.

Banco de Crédito Nacional (Grupo Bradesco) – 1986 a 1994.
Chefe de Criação e Redação.

O Estado de S. Paulo – 1984 a 1986.
Chefe de Planejamento Gráfico.
Repórter.

Anuário das Indústrias Editora – 1983 a 1984
Assessor de Comunicação.

LPM/Burke Pesquisas de Mercado – 1976 a 1982.
Supervisor de Campo.

Atuação

· Gestão de equipe de áreas de comunicação e marketing, com implantação de plano integrado de divulgação de imagem, produtos e serviços.

· Coordenação de criação e produção de campanhas internas e externas, em parceria com áreas de RH, Comercial etc.

· Gerenciamento de equipe de criação e redação, a partir de necessidades declaradas ou detectadas das diversas áreas da organização.

· Implantação de assessoria de Imprensa e comunicação corporativa em grupo empresarial de grande porte, com especial impacto em momentos críticos e de crise.

· Produção de clipping diário, com notícias setoriais, para envio a setores corporativos, como ferramenta gerencial de tomada de decisão.

· Produção de sinopse diária, com resumo crítico dos principais canais de notícias, para envio a setores corporativos, como ferramenta gerencial de tomada de decisão.

· Cursos de media training para executivos e equipes de colaboradores, para capacitar profissionais de outras áreas em potenciais agentes de divulgação e relacionamento com imprensa.

· Coordenação e apresentação de eventos promocionais e de lançamento de produtos e serviços.

· Criação, implantação e coordenação de revista corporativa, com distribuição externa (projeto inédito no mercado), com significativo retorno de imagem para a corporação.

· Experiência em organização do terceiro setor (com criação e edição de revista institucional).

· Experiência em agência de propaganda, em dupla de criação.

· Criação, coordenação editorial e manutenção editorial de site e redes sociais.

· Levantamentos e administração de custos de todas as etapas de processos de comunicação e relacionamento com agências de propaganda.

· Supervisão de equipe de campo em pesquisas de mercado, qualitativas e quantitativas, discussões em grupo e recall.","rawText":"Grupo Itapemirim – 2007 a atual. Assessor de Imprensa / Coordenador de Comunicação. Pró-Saúde – Associação Brasileira de Assistência Social e Hospitalar – 2004 a 2007. Gerente de Comunicação e Marketing. Editor da revista Notícias Hospitalares, especializada em gestão. Conselho Regional de Farmácia do Estado de São Paulo (CRF SP) – 2003 a 2004. Editor da Revista do Farmacêutico / Coordenador de Comunicação / Assessor de Imprensa. Pró-Saúde ABASH – 2000 a 2003. Gerente de Comunicação e Marketing. Criador e editor da revista Notícias Hospitalares. Grupo Itapemirim – 1994 a 2000. Assessor de Imprensa. Editor da revista de bordo Na Poltrona. K. Toyama Comunicação – 1994. Coordenador de Imprensa e Relações Públicas. Banco de Crédito Nacional (Grupo Bradesco) – 1986 a 1994. Chefe de Criação e Redação. O Estado de S. Paulo – 1984 a 1986. Chefe de Planejamento Gráfico. Repórter. Anuário das Indústrias Editora – 1983 a 1984 Assessor de Comunicação. LPM/Burke Pesquisas de Mercado – 1976 a 1982. Supervisor de Campo. Atuação · Gestão de equipe de áreas de comunicação e marketing, com implantação de plano integrado de divulgação de imagem, produtos e serviços. · Coordenação de criação e produção de campanhas internas e externas, em parceria com áreas de RH, Comercial etc. · Gerenciamento de equipe de criação e redação, a partir de necessidades declaradas ou detectadas das diversas áreas da organização. · Implantação de assessoria de Imprensa e comunicação corporativa em grupo empresarial de grande porte, com especial impacto em momentos críticos e de crise. · Produção de clipping diário, com notícias setoriais, para envio a setores corporativos, como ferramenta gerencial de tomada de decisão. · Produção de sinopse diária, com resumo crítico dos principais canais de notícias, para envio a setores corporativos, como ferramenta gerencial de tomada de decisão. · Cursos de media training para executivos e equipes de colaboradores, para capacitar profissionais de outras áreas em potenciais agentes de divulgação e relacionamento com imprensa. · Coordenação e apresentação de eventos promocionais e de lançamento de produtos e serviços. · Criação, implantação e coordenação de revista corporativa, com distribuição externa (projeto inédito no mercado), com significativo retorno de imagem para a corporação. · Experiência em organização do terceiro setor (com criação e edição de revista institucional). · Experiência em agência de propaganda, em dupla de criação. · Criação, coordenação editorial e manutenção editorial de site e redes sociais. · Levantamentos e administração de custos de todas as etapas de processos de comunicação e relacionamento com agências de propaganda. · Supervisão de equipe de campo em pesquisas de mercado, qualitativas e quantitativas, discussões em grupo e recall.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b10eb0977f5a24aa38e6d6332cea1646/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"D. D. C.","companyId":99949,"companyHash":"b10eb0977f5a24aa38e6d6332cea1646","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 50.00","isSet":true,"currency":"BRL","amount":"50.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Writing & Translation"},"public":true,"clarificationText":"Allowed formats:
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