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*La Nación Newspaper Group (4 years)
* El Pais Newspaper (Uruguay - 3 years)
* Digital House Coding School (Education Management)
* Universidad CAECE (Higher Education)
* UNSTA (Higher Education): Professor in "Introduction to the Digital Business & Economy World"

Detail
La Delegación since 12/16
Founder – La Delegación since 12/16
E-commerce and Digital Marketing Consultant for a vast type of companies and needs. Strategy, planification, Google Analytics, Google Adwords, Facebook, Social Media, E-mail marketing and Marketing Automation.

Digital House – Coding School since 08/17
Outsourced Professor – Digital House since 08/17
Report to: Academic Director
In charge of the Course of Digital Marketing Inmersion & Ecommerce.
Plan, coordinate and dictate the course of Digital Marketing Inmersion and E-commerce, executive courses for Managers and Directors.

E-planning from 11/15 to 10/16
Sales Director – e-planning.net from 11/15 to 10/16
Report to: COO
In charge of all the revenue source of the company. Sales and accounting in 12 countries, with more than 500 clients worldwide.
This includes integrated management of commercial and sales force, which offers all of our products: tools for adserving, monetization, e-commerce and advertising.
In charge of the programmatic team, who manages all the inventory of our publishers, offer thru RTB (real time bidding) in the Exchange market.

Newspaper El País Uruguay from 04/13 to 08/15
General Manager – ulala.com.uy from 4/14 to 08/15
Report to: Board Directors
Ulalá is the first marketplace in Uruguay, where buyers can receive at home the products they bought. And sellers can receive payments from many payments methods.
Ulalá is a company totally separate from El País Newspaper, with an independent structure.
I've made a business plan, got the Board Directors approval and took the responsibility for the Company profitability.
After recruiting and forming the best team and defining their objectives, the company started to work on:
- A brand new logo and platform (look and feel, positioning, slogan, etc)
- A Commercial Strategy, including go to market, pricing, time to market, etc
- The logistic process
- The Marketing Plan
- Contact Center strategy
- Product & TI
- Financial & Administrative
- Legal aspects, suppliers contracts, etc

Classified consultant 04/13 to 3/14
Report to: Board
Main responsibilities/tasks: Develop the commercial strategy to increase the Digital/Mobile revenues from a pure paper business.
El Gallito Luis is business classified ads of the newspaper El País.
For over 30 years, has been a leader in classified advertising in print and now they're looking to translate that leadership into the internet. Therefore, I have joined the team of El País.
My main functions are to indicate the direction of the business, generate new products and exciting opportunities for traditionally printed commercial customers and finally evangelize internally about big business that can be generated in any digital platform.

HarrenMedia Networks 06/12 to 3/13
Regional Business Development Manager 06/12 to 3/13
Report to: CEO of HarrenMedia S.A.
Main responsibilities/tasks: Business development.
With a team of 3 people, we are responsible for planning, purchasing, performances and results of all the branding campaigns of one of the most important advertising agencies in the region for the Latin American market.
In addition, I'm in charge of a team of 10 people focused on network performance (RightMedia, AppNexus, etc), helping publishers to monetize their international or unsold inventory with our performance campaigns.

DRIDCO S.A. – S.A. La Nacion 12/10 to 05/12
Regional Marketing & Product Manager – DeMotores.com 10/11 to 05/12
Report to: Director of DRIDCO S.A.
Main responsibilities/tasks:
DRIDCO S.A. is property of Newspaper La Nación, one of the most important news groups in Argentina.
Responsible for the Marketing & Product of DeMotores.com (vehicles e-commerce site) in all the markets: Argentina, Chile, Mexico, Colombia, Perú and Spain.
In Marketing, I manage a team of 12 professionals in Business Intelligence, Marketing Online & Offline, Direct Marketing and Social Media.
In Product, a team of 5 professionals that contribute to become us one of the most important vertical site in Latin America in our category.

S.A. La Nacion – www.lanacion.com -            03/08 to 11/10
Marketing Manager 03/08 to 11/10
Report to: Digital Media’s Director
Main responsibilities/tasks:
La Nacion Digital is the digital division of La Nacion S.A., one of the most important newsgroup in Argentina.
My responsibilities: Plan and execute de Marketing Strategy for La Nacion Digital, including lanacion.com, canchallena.com.
I was also Online Marketing Manager for Club La Nación, one of the most important Benefits Programs in Argentina. More than 400 thousand of subscriber (jan 2011).
It`s a Membership Program that is given to newspaper and magazines subscribers.
My Team: 14 professionals of the on-line industry in Argentina, organized in these Areas: Media Buying (offline & online), Deals, Traffic, Community, Contest, Direct Marketing and Business Intelligence
In 1 year, new channel represented 34% of total sales and sales surpassed goal by 120% and at a cost per subscriber of 40% less than planned.

Fox Internacional Channels – .FOX -            09/07 al 03/08
Business Development Manager _______ 09/07 al 03/08
Report to: Operation Director – Luciana Seclén
Main responsibilities/tasks:
Managed the worldwide media buying and the publishing service, such as Yahoo, MSN, My Space, Facebook, Sonico. The objective is to help publishers to monetize their online inventory.
My Team: A team of 5 media buyers in Argentina, and one in each of these countries: Brazil, Mexico, USA, Spain, Singapore, Turkey, France, Italy and UK
My Goals
• Increase of 23% the amount of inventory provided by the Publishers
• Manage more than 9 Billion of monthly impressions, and keeping satisfied our partners with the revenues.

MercadoLibre S.A – www.mercadolibre.com -          10/00 to 08/07
Regional Advertising manager ________________ 10/04 to 08/07
Report to: COO – Hernán Kazah
Main responsibilities/tasks:
Responsible for mass media advertising campaign at a regional level.
Elaborate and define campaign needs at a communicational level, the strategy and the tone of the communication
Interact with creative agency to ensure that implementation is in accordance with the objectives
Define a media plan at a regional level, considering that the efforts should be align to the operations impact (Argentina, Brasil, Mexico 1st Tier)
Negotiate and buy the media on a $ 2 MM budget
In the year 2007, was negotiated and aired in more than 18 cable signals in the region.
Plan and execute quantitative and qualitative post-campaign research, to evaluate the impact of the campaign.
In 2007, ML Mexico increased his Brand Recall from 29% of to 41%
In 2007, ML Argentina was mentioned in the 1st position in total mentions, where 2 years before it was 3rd in the same metric
Responsible for the marketing of the site advertising spaces.
Responsible for the launching of a new business unit for the company: selling on-line advertising spaces at a regional level.

Direct Marketing Manager 01/03 to 10/04
Report to: Marketing VP – Ignacio Vidaguren
Main responsibilities/tasks:
Responsible at a regional level for e-mail marketing campaign to users.
Coordinate, plan and supervise the company projects at a regional level; generate internal/external marketing activity to attract new users to the site and increase the activity of already registered users.

Web Designer 10/00 to 12/02
Report to: Design Supervisor
Main responsibilities/tasks:
Web designer
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Plan, coordinate and dictate the course of Digital Marketing Inmersion and E-commerce, executive courses for Managers and Directors. E-planning from 11/15 to 10/16 Sales Director – e-planning.net from 11/15 to 10/16 Report to: COO In charge of all the revenue source of the company. Sales and accounting in 12 countries, with more than 500 clients worldwide. This includes integrated management of commercial and sales force, which offers all of our products: tools for adserving, monetization, e-commerce and advertising. In charge of the programmatic team, who manages all the inventory of our publishers, offer thru RTB (real time bidding) in the Exchange market. Newspaper El País Uruguay from 04/13 to 08/15 General Manager – ulala.com.uy from 4/14 to 08/15 Report to: Board Directors Ulalá is the first marketplace in Uruguay, where buyers can receive at home the products they bought. And sellers can receive payments from many payments methods. 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For over 30 years, has been a leader in classified advertising in print and now they're looking to translate that leadership into the internet. Therefore, I have joined the team of El País. My main functions are to indicate the direction of the business, generate new products and exciting opportunities for traditionally printed commercial customers and finally evangelize internally about big business that can be generated in any digital platform. HarrenMedia Networks 06/12 to 3/13 Regional Business Development Manager 06/12 to 3/13 Report to: CEO of HarrenMedia S.A. Main responsibilities/tasks: Business development. With a team of 3 people, we are responsible for planning, purchasing, performances and results of all the branding campaigns of one of the most important advertising agencies in the region for the Latin American market. In addition, I'm in charge of a team of 10 people focused on network performance (RightMedia, AppNexus, etc), helping publishers to monetize their international or unsold inventory with our performance campaigns. DRIDCO S.A. – S.A. La Nacion 12/10 to 05/12 Regional Marketing & Product Manager – DeMotores.com 10/11 to 05/12 Report to: Director of DRIDCO S.A. Main responsibilities/tasks: DRIDCO S.A. is property of Newspaper La Nación, one of the most important news groups in Argentina. Responsible for the Marketing & Product of DeMotores.com (vehicles e-commerce site) in all the markets: Argentina, Chile, Mexico, Colombia, Perú and Spain. In Marketing, I manage a team of 12 professionals in Business Intelligence, Marketing Online & Offline, Direct Marketing and Social Media. In Product, a team of 5 professionals that contribute to become us one of the most important vertical site in Latin America in our category. S.A. La Nacion – www.lanacion.com - 03/08 to 11/10 Marketing Manager 03/08 to 11/10 Report to: Digital Media’s Director Main responsibilities/tasks: La Nacion Digital is the digital division of La Nacion S.A., one of the most important newsgroup in Argentina. My responsibilities: Plan and execute de Marketing Strategy for La Nacion Digital, including lanacion.com, canchallena.com. I was also Online Marketing Manager for Club La Nación, one of the most important Benefits Programs in Argentina. More than 400 thousand of subscriber (jan 2011). It`s a Membership Program that is given to newspaper and magazines subscribers. My Team: 14 professionals of the on-line industry in Argentina, organized in these Areas: Media Buying (offline & online), Deals, Traffic, Community, Contest, Direct Marketing and Business Intelligence In 1 year, new channel represented 34% of total sales and sales surpassed goal by 120% and at a cost per subscriber of 40% less than planned. Fox Internacional Channels – .FOX - 09/07 al 03/08 Business Development Manager _______ 09/07 al 03/08 Report to: Operation Director – Luciana Seclén Main responsibilities/tasks: Managed the worldwide media buying and the publishing service, such as Yahoo, MSN, My Space, Facebook, Sonico. The objective is to help publishers to monetize their online inventory. My Team: A team of 5 media buyers in Argentina, and one in each of these countries: Brazil, Mexico, USA, Spain, Singapore, Turkey, France, Italy and UK My Goals • Increase of 23% the amount of inventory provided by the Publishers • Manage more than 9 Billion of monthly impressions, and keeping satisfied our partners with the revenues. MercadoLibre S.A – www.mercadolibre.com - 10/00 to 08/07 Regional Advertising manager ________________ 10/04 to 08/07 Report to: COO – Hernán Kazah Main responsibilities/tasks: Responsible for mass media advertising campaign at a regional level. 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Direct Marketing Manager 01/03 to 10/04 Report to: Marketing VP – Ignacio Vidaguren Main responsibilities/tasks: Responsible at a regional level for e-mail marketing campaign to users. Coordinate, plan and supervise the company projects at a regional level; generate internal/external marketing activity to attract new users to the site and increase the activity of already registered users. 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