Diana freelancer experto en Social Media Marketing, Marketing, Publicidad, Negociación, Administración de Proyectos


Publicist specialist in Digital Marketing

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Sobre mí
I’m a trained Publicist with more than 7 years of experience. I have worked with well known international brands such as P&G, American Airlines, MasterCard, Nestlé, and have had success in the application of various types of Communication strategies
Historia laboral
* Natural Sins (Producción alimentaria): Marketing
- Management of the digital communications.
- Leading and developing the bidding processes to launch the new brand positioning.
- Developing and launching of email marketing strategies for table top shows and other distributor events.
- Creation of invoices with QuickBooks.
- Contact with the distributors, brokers, warehouse and carriers to coordinated the preparation and handling of the POs and samples.
- Monthly closing inventory.
- Monthly invoice conciliation. 

WIKOT (Digital Advertising Agency)– Account Director (Venezuela)
January – July 2017/ Account Executive (Venezuela) November 2013 – January 2016

-    Deal maker.
-    Leadership and participation in the development of communications strategies.
-    Day-to-day handling of team-work.
-    Participation in the bidding processes.
-    The launching of campaigns.
-    Vast knowledge in social media, metrics and analytics, development of websites and apps.

See list of brands I have worked with: - Nestlé, Diageo, Hola TV, Ron Carúpano, Bancaribe, Siragon, EPA, La Montserratina, Mary, Regional, NetUno, Claro Colombia, Novartis


-    Development and launching of the “Mephisto” campaign for Buchanans.
-    Development of the website and launching Perroton campaign for Purina.
-    Strategic development and launching Haig Supreme through social media channels with sampling events with influencers.

CONCEPT MCCANN (Advertising Agency) – Senior Media Executive
July 2012 – November 2013

-    Media planning and execution of same.
-    Day-to-day handling of team-work.
-    Analytics, competition report, bench mark, brand review.
-    Participation on the presale of media.
-    Knowledge and handling of tools such as comScore, TGI and AGB (Nielsen).
-    Team working with Latam, Dallas and New York Mccann in developing and launching of the annual media planning for American Airlines and MasterCard.
-    Development and lauching of “Elvive Re-Nutrition, Solar Icy, Maybelline for L’Oreal Paris Venezuela”

LEO BURNETT/ STARCOM MEDIAVEST GROUP (Advertising Agency) – Assistant to the Media Planner/ Junior Media Planner May 2010 – June 2012

Assistant to the Media Planner (P&G and Mead Johnson)
-    Developing and sending the Insertion POs and materials to the media.
-    Monitor the execution of the media planning
-    Post-Buy and competition reports

Junior Media Planner (Movistar)
-    Handling of annual flowchart for campaigns
-    Developing of media planning
-    Post-Buy and competition reports
-    Knowledge and handling of tools such as Advertmind, AGB, Media Plus, Sitel, TGI, Media Monitor and Clipping.

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