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Mi deseo es el de seguir creciendo en el ámbito, a través de la experiencia y los nuevos aprendizajes.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b9cfdc70cd6f2b57a2165ba61214e1c1/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"A mis 21 años de edad comenzó mi aventura laboral. Adentrándome en el Comercio Exterior, carrera la cual estudiaba en aquel momento. Tuve la oportunidad de crecer en una gran empresa internacional como lo es Ferrero, y aprender muchísimas cosas que además de generarme experiencia profesional, me formaron como persona.
Fui mutando a varios trabajos, también del mismo rubro, y luego decidí explorar otras áreas. Aquí es donde decidí comenzar a trabajar en un bar de comidas, de encargado del turno noche. Aprendí a manejarme con gente en el trato cara a cara, y teniendo personal a cargo, también pude experimentar y crecer en más puntos importantes, como lo son el respeto, la igualdad, y la solidaridad.
Luego pasé a trabajar en el área ventas de Volkswagen, la reconocida marca de automóviles, ejerciendo una función de ventas en frío. Y por último trabajé en logística, rubro el cual me sorprendió que me gustara tanto y que al tener bastantes cosas similares al Comercio Exterior, me fue fácil aprender. Mis tareas eran en una empresa de Estados Unidos con operaciones en California, y pude volver a utilizar el inglés y mejorar mi desempeño en el idioma.

Hoy en día,quiero explorar el mundo virtual y trabajar de manera independiente, obteniendo más flexibilidad, y libertades. Actualmente me encuentro estudiando la carrera de Community Manager y Marketing digital en la universidad tecnológica de Argentina, y a la par trabajando para una tienda online de Uruguay como CM y atención personalizada al cliente.
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Accomplishments: - Designed and implemented OTT campaigns for brands like Audi, BMW and Walgreens in the US. - I audited campaigns of the design team for good practices on the application of clients’ brand guidelines, guaranteeing a correct publication in the proprietary software of the company. - I actively participated in the refinement of the CTV campaign development methodology. Hey Driver - Remote Senior Visual Designer 04.2022 – 01.2023 - I extrapolated brand assets from the logo and articulated a design system that constantly evolved according to the website versions that were being worked on. - I made visual explorations from 2D graphics to motion graphics to get a series of deliverables such as posts for social media, the institutional and investors video. - I had communication with the main stakeholders of the project, leveling expectations and the scope of the product roadmap. Achievements: - Produced several tiered digital footprint proposals that tapped into HeyDriver's ethos of innovation. - I achieved an increase in the conversion rate that went from 2.8% to 37% in the term of one calendar month. - Contributed to the company being recognized by Forbes and The New York Times as a star company in the insurance industry. Globant - Remote Senior Visual Designer 12.2021 – 09.2022 Project Itu by Itau Chile - Delivered constant benchmarks during the discovery stage to determine layout trends, color application and hierarchies; likewise, absorbed all documentation delivered by the client. - I worked on a series of analyzes which derived to concepts within the scope and business vision provided by product owners and the client’s input to determine the best creative route based on the experience and application of the bank's visual guide. - Worked with the UX team to create usability tests and component validation with target users of the product. Achievements: - Adapted Itu’s visual guidelines for digital applications by creating a design system that encompassed color, typography, components, responsiveness, layout, patterns, experience flow, exceptions. - Created high-resolution user flows in Figma and detailed supporting documentation for the development team, seeking to minimize bugs during the QA stage, which also included my involvement. - I carried out constant research around trends and good practices of user experience and visual design to generate a disruptive environment within the UX/UI team. INMOV - Remote 08.2020 – 07.2021 Lead Product Designer - Celsia Project - Led a team of UX and UI designers on the development of an energy project management platform for the company’s clients in Tolima and Valle, delivering a high resolution prototype of the entire user flow in Figma. - I implemented SCRUM methodology in the framework of design-thinking for the product roadmap, resulting in little to none reprocesses or carryovers from the design team. - Managed to capitalize on the team's strengths to optimize workflows and reduce friction points in communication, expectations and scope of work done. Lead UX/UI Designer - I was able to produce visually coherent proposals that met the sales team’s expectations, success cases: UOVO in the storage industry and CINTAS in the US logistics industry. - Evolved the INMOV USA website by detecting and improving specific pains in the overall experience, increasing impressions by 40% and conversion rate by 7%. IMEXHS - Remote Lead Visual Designer 09.2016 – 03.2020 - I led the design thinking process for the company’s brand evolution; I also actively participated in IDEO dynamics for the discovery stage. - I carried out analysis and extrapolation of insights that allowed to present graphic design proposals to the stakeholders. Achievements: - I standardized the brand’s visual identity with its respective adaptations including accessibility guides according to WCAG 2.1., web page with its respective breakpoints to guarantee cross-device universality and corporate videos. - Impacted its brand awareness through the evolution of its digital footprint, working closely with a multidisciplinary team of programmers, UX designers and leading a team of UI designers. - Contributed to the incursion of new international markets and securing capital investment of USD$50MM. Fundación SantaFe de Bogotá - Bogotá Senior Visual Designer 03.2015 – 12.2015 - Articulated the Foundation’s visual identity to a design system that allowed me to create a hi-fi UX/VD proposal in Figma. - Worked collaboratively with developers regarding all documentation from the design system to diminish reprocesses during QA. Achievements: - Managed to increase the conversion rate of the Foundation's consulting area by re-engineering the experience and user interface. Conversions increased by 37% semi-annually. PromoNovelty - Bogotá Visual Designer Sr. 01.2011 – 02.2015 Junior Graphic Designer - Developed posts, banners and various compositions for the company’s internal and external communications. - Created graphical concepts for the company’s digital footprint in tandem with the sales team and upper management. - Had communication with the Dev team for the MVP version of the PromoNovelty website. 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