Marcelo R. F.

General Manager

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Finanzas y Negocios

Sobre mí
Experienced Business Executive in the Retail industry with diverse management background in Strategic Planning, Finance, Real Estate Development, Operations, Asset Management and Franchising, with over 20 years of experience, 10 years in Latin American markets

Strategic Business Planning, Financial Planning & Analysis, Investment Project, Competitive Strategy, Operations, Sales Building, Management and Execution, Negotiations, Real Estate Investment Development Management, Training. Reporting and Presentations.

Mainly strategic Business Development processes diagnostic and optimization in order to obtain efficiency and quality, implementing new business processes, translating strategy into concrete tactical actions, validating business cases, estimating profitability, execution capacity, and issuing follow-up reports to Board.

Analysis of post Investment Metrics (KPI of approved projects). Formal executive summaries to senior management to provide recommendations and status updates on strategic and operational, regional and global initiatives. Approval authority on Business Development CapEx

Passionate about people development and training.
Historia laboral
* MRF Consulting (Human Resources): Strategic Vision planning process;
Financial planning & analysis;
Investment Projects for Business Development activities;
Strategically driving toward profitable market share growth and optimizing brand penetration in LatAm.
Monitoring overall financial and business performance;
Leading the process of Economic and Financial Analysis of Investment Projects, ensuring the required returns.
Investments, sales and profitability projections, site profitability analysis, P&L analysis, Cash Flows, IRR. US GAAP.
Budgeting and forecasting processes.
Optimizing the company portfolio;
Reporting and Presentations, KPI.
Business Analysis and valuation;
Franchisees managemnet, develop and optimize the Franchisee business
Vision plans, business review, action plans, competition, reinvestments, new business segments;
Policies and Procedures, including SOX, FCPA, OFAC, Rules of Business Conduct,
Internal Audit.
Active involvement in the company’s IPO in the NYSE and several SEC Reports
Strategic alliances, Developers and Shopping Centers.

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