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Digital interactive production, information architect and interface designer.
In early functions as html and flash developer, designing interfaces for government and private industry. Then as art director, focusing designers to experiment with innovative ideas, aesthetic generating usable tools and optimum quality standards, attached to methodologies and development times. Involved in the growth of the main government institutions and private industries.

As an information architect, responsible for collecting, analysing and structuring it in order to propose structures and functionalities for portals, websites, intranets, applications and interactive experiences that make use of technological resources needed to connect with users, deliver messages based on communication strategies making them useful and productive. Supervising the whole process of development to its release.

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Atomo Interactive
Septiembre 2008 – A la fecha
Lidereando proyectos, conceptos, arquitectura y procesos de desarrollo para aplicaciones hechas a la medida con fines estratégicos y de operación para objetivos de empresariales de marketing.
Concepto y desarrollo de interfaces para sitios web, aplicaciones y campañas para impulsar PYMEs.
Aterrizar conceptos y arquitectura para las principales agencias de publicidad en México. Soluciones de arquitectura de información gráficas para las empresas de TI.

Arquitecto de información, Gerente de experiencia de usuario (UX)
Stream Nova
Augosto 2008 – Febrero 2013
Generando conceptos para arquitectura de información, funcionalidad y diseño estético para portales, intranets y aplicaciones base Web.

Director de Arte
Abargon
Abril 2000 – Diciembre 2008
Comenzando como maquetador HTML, diseñador kinéticos, pasando por líder de proyectos, y dirigiendo el área de diseño de interfaces y experiencia de usuario; Transformando la arquitectura de información y wireframes en experiencias útiles y estéticas para entornos digitales, orientadas a una integración transparente con el área de programación.
Participación en la inclusión a web de las instituciones gubernamentales, grandes empresas en el sector privado, en la era de .Com. Integración de empresas americanas en el mercado latinoamericano.","rawText":"Consultor de producción digital, Arquitecto de información Atomo Interactive Septiembre 2008 – A la fecha Lidereando proyectos, conceptos, arquitectura y procesos de desarrollo para aplicaciones hechas a la medida con fines estratégicos y de operación para objetivos de empresariales de marketing. Concepto y desarrollo de interfaces para sitios web, aplicaciones y campañas para impulsar PYMEs. Aterrizar conceptos y arquitectura para las principales agencias de publicidad en México. Soluciones de arquitectura de información gráficas para las empresas de TI. Arquitecto de información, Gerente de experiencia de usuario (UX) Stream Nova Augosto 2008 – Febrero 2013 Generando conceptos para arquitectura de información, funcionalidad y diseño estético para portales, intranets y aplicaciones base Web. Director de Arte Abargon Abril 2000 – Diciembre 2008 Comenzando como maquetador HTML, diseñador kinéticos, pasando por líder de proyectos, y dirigiendo el área de diseño de interfaces y experiencia de usuario; Transformando la arquitectura de información y wireframes en experiencias útiles y estéticas para entornos digitales, orientadas a una integración transparente con el área de programación. Participación en la inclusión a web de las instituciones gubernamentales, grandes empresas en el sector privado, en la era de .Com. Integración de empresas americanas en el mercado latinoamericano.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/bb594e255c837568af2521e7bed31fc8/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"L. F. R. A.","companyId":12553,"companyHash":"bb594e255c837568af2521e7bed31fc8","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"Ninguna calificación todavía","average":0,"ratingText":"Ninguna calificación todavía"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"MX","name":"México","class":"flag flag-mx","url":"https://www.workana.com/freelancers/mexico?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Valor hora:","rate":"MX$ 350,00","isSet":true,"currency":"MXN","amount":"350.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Programación y Tecnología"},"public":true,"clarificationText":"Formatos permitidos:
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