Camilo F.

Marketing & Communication (Digital - web design)

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Colombia

Marketing y Ventas

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Posición del perfil: Iron

Último login: Hace 2 días

Registrado: Hace 3 años

Sobre mí

Director of Strategy with more than 12 years of experience in online integrated strategies, 360º communications, inbound marketing, performance strategies and product development for highly recognized brands on B2C and B2B markets.

If necessary, I use innovation workshops to improve ideas, create MVPs and undertake new proyects.

Management of media mix from integration of Online/Offline, ATL and BTL campaigns, lead generation, branding, conversions, relationship with customers and optimized developments on different channels and platforms.

I think the important thing is to know how to reach the right audience and improve customer journey around the different channels in order to optimize the time and get the best results. Use and apply DATA & KPIs as basis for decision-making.

Also, I am a drummer for over 20 years and I love to ride my bike to get to work.

Twitter: @4F4 - Pinterest: pinterest.com/camiloforero

Historia laboral

* Outsourcing: Solving different needs for companies or agencies. Strengthen and improve marketing, sales and communication strategies.

Consulting: Analysis. Marketing strategy focusing on Digital Marketing and Inbound Marketing. Creativity. Visual comunication. UX, UI. Publimetro, Grupo Dot, Akörde Digital.

Training and education: Professor at the Digital Contents Convergence and Digital Advertising Diploma with MinTic and @ConvergenciaTIC.

* Enterapia.co: Start-up project looking to expand demand for engagement platforms with different types of targets and needs. Looking virtual and emotional ties with digital users.

Market analysis. Development of the idea and concept (Canvas, innovation workshops). Strategic Marketing Plan. Platform development: Design, technology. Quality Assurance (QA). Focus Group. Implementation of the strategic business plan. Monitoring, support and updates. Financial optimization.