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Gold cirugía plástica
Funciones:
- Crear y liderar la formulación de estrategias de marketing alineadas con los objetivos generales de la empresa.
- Realizar investigaciones de mercado para comprender las tendencias, las necesidades del cliente y la posición de la competencia.
- Desarrollar y mantener una estrategia clara de posicionamiento de marca que resuene con la audiencia target.
Logros:
- Posicioné la marca de Gold medica como empresa de turismo médico en Barranquilla, recibiendo un promedio de 5.000 pacientes internacionales, durante el periodo 2021 y 2022.
- Logré convenios con 30 profesionales de la salud, casas de recuperación y clínicas con quirófanos certificados en la ciudad de Barranquilla y Bogotá; con la finalidad de brindar la mejor experiencial al paciente.
- Desarrollé estrategias de posicionamiento orgánico (SEO), logrando la visibilidad del servicio de lipoescultura, resaltando como empresa moderna y relevante dentro del gremio.

Coordinador de marketing digital
JSOFTAPPS
Funciones:
-Gestionar la creación de estrategias de marketing digital alineadas con los objetivos de las empresas asignadas.
-Planificar, ejecutar y supervisar campañas digitales en diversos canales, como redes sociales, correo electrónico, SEO y SEM.
-Utilizar herramientas analíticas para evaluar el rendimiento de las campañas y proporcionar informes detallados de cada una de las empresas asignadas.
-Administrar eficientemente los presupuestos asignados para campañas de marketing digital de las diferentes empresas.
Logros:
- Mantuve un ROAS superior al 200% por mas de 12 meses a especialistas de cirugía plástica y bariátrica.
-Manejé presupuestos para Google Ads superiores a $20.000.000 COP mensuales para clínicas importantes de la ciudad.
-Posicioné la agencia en Barranquilla como pionera en el marketing digital en la localidad, para el periodo del año 2014, ganando mercado en un segmento monopolizado por tendencias tradicionales; demostrando los alcances y ROAS que se pueden obtener con este tipo de estrategias publicitarias online.
- Implementé estrategias de posicionamiento orgánico ON/OFF page de nuestro sitio o plataforma principal JSOFTAPPS.co, lo cual permitió conseguir relevancia en los diferentes motores de búsquedas.
-Desarrollé estrategias de posicionamiento para clientes relevantes del sector salud como son: Dr. Andres duran (Cirujano plástico) y Dr. Kike Jimenez(Cirujano Bariátrico) a través de alianzas estrategias, prensa, relaciones públicas, creadores de contenido, Vallas publicitarias y medios locales e internacionales.

Community manager y Web
Fundación proyección humana Colombia
Funciones:
-Desarrollar y compartir contenido relevante y atractivo para la audiencia en diversas plataformas digitales.
-Mantener y actualizar regularmente perfiles en redes sociales como Facebook, Twitter, Instagram y LinkedIn.
-Responder a comentarios, mensajes directos y menciones para fomentar la participación y construir relaciones con la comunidad.
-Manejar situaciones de crisis de manera efectiva, respondiendo de manera transparente y mitigando posibles daños a la reputación.
-Mantenerse al tanto de las últimas tendencias y novedades en redes sociales y marketing digital.
Logros:
-Incrementé al 104% los alcances de las cuentas de la empresa, por medio de las interacciones y estrategias geográficas y contenidos en tendencias.
-Incrementé un 20% las ventas mensuales al obtener leads calificados; por medio de las diferentes campañas publicitarias en META.
-Manejé las crisis que se presentaban en los canales digitales, con un porcentaje de soluciones 97%.","rawText":"Director de marketing Gold cirugía plástica Funciones: - Crear y liderar la formulación de estrategias de marketing alineadas con los objetivos generales de la empresa. - Realizar investigaciones de mercado para comprender las tendencias, las necesidades del cliente y la posición de la competencia. - Desarrollar y mantener una estrategia clara de posicionamiento de marca que resuene con la audiencia target. Logros: - Posicioné la marca de Gold medica como empresa de turismo médico en Barranquilla, recibiendo un promedio de 5.000 pacientes internacionales, durante el periodo 2021 y 2022. - Logré convenios con 30 profesionales de la salud, casas de recuperación y clínicas con quirófanos certificados en la ciudad de Barranquilla y Bogotá; con la finalidad de brindar la mejor experiencial al paciente. - Desarrollé estrategias de posicionamiento orgánico (SEO), logrando la visibilidad del servicio de lipoescultura, resaltando como empresa moderna y relevante dentro del gremio. Coordinador de marketing digital JSOFTAPPS Funciones: -Gestionar la creación de estrategias de marketing digital alineadas con los objetivos de las empresas asignadas. -Planificar, ejecutar y supervisar campañas digitales en diversos canales, como redes sociales, correo electrónico, SEO y SEM. -Utilizar herramientas analíticas para evaluar el rendimiento de las campañas y proporcionar informes detallados de cada una de las empresas asignadas. -Administrar eficientemente los presupuestos asignados para campañas de marketing digital de las diferentes empresas. Logros: - Mantuve un ROAS superior al 200% por mas de 12 meses a especialistas de cirugía plástica y bariátrica. -Manejé presupuestos para Google Ads superiores a $20.000.000 COP mensuales para clínicas importantes de la ciudad. -Posicioné la agencia en Barranquilla como pionera en el marketing digital en la localidad, para el periodo del año 2014, ganando mercado en un segmento monopolizado por tendencias tradicionales; demostrando los alcances y ROAS que se pueden obtener con este tipo de estrategias publicitarias online. - Implementé estrategias de posicionamiento orgánico ON/OFF page de nuestro sitio o plataforma principal JSOFTAPPS.co, lo cual permitió conseguir relevancia en los diferentes motores de búsquedas. -Desarrollé estrategias de posicionamiento para clientes relevantes del sector salud como son: Dr. Andres duran (Cirujano plástico) y Dr. Kike Jimenez(Cirujano Bariátrico) a través de alianzas estrategias, prensa, relaciones públicas, creadores de contenido, Vallas publicitarias y medios locales e internacionales. Community manager y Web Fundación proyección humana Colombia Funciones: -Desarrollar y compartir contenido relevante y atractivo para la audiencia en diversas plataformas digitales. -Mantener y actualizar regularmente perfiles en redes sociales como Facebook, Twitter, Instagram y LinkedIn. -Responder a comentarios, mensajes directos y menciones para fomentar la participación y construir relaciones con la comunidad. -Manejar situaciones de crisis de manera efectiva, respondiendo de manera transparente y mitigando posibles daños a la reputación. -Mantenerse al tanto de las últimas tendencias y novedades en redes sociales y marketing digital. 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