Career developed in Communication (external and internal) and Marketing in the B2B segment. Wide experience in implanting Marketing and Communication areas. Development, maintenance and coordination to ensure regional and local marketing-budget alignment.
Planning of marketing actions including recommendations for regional marketing mix. Knowhow in CRM tools and sales campaigns.
Guarantee of data-integrity’s CRM, as well as ensuring that teams communicate with customers proactively to reach objectives.
Lead generation for all channels involved. Support to regional and local teams. Development of marketing and best-practices to reach specific objectives including hiring practices, performance indicators, communication, marketing processes and deadlines. Coordination of all local and regional press activity and all of important communication media (magazines / sites / blogs, etc.). Maximization of public-relations impact Management of corporate reputation. Experience in working with specialized companies and press. Creation and implantation of marketing strategy in all national and international trade fairs and events. Event management; planning and execution, including follow-up activities. Capacity for working in collaboration to create a team environment. Project leadership coordinating activities among different company areas; management of internal groups, suppliers and service providers; Skill in communicating marketing plans
excellent written and oral communication. Facility in writing press releases, text translation and revision, site editing.