Tatiana G. freelancer experto en Branding, Estrategia de Marketing, Planificación Estratégica

Tatiana G.

Brand & Business Strategy | Marketing Management

0 / 5

Valor hora:

CL$ 65.000,00

Marketing Digital

Sobre mí
I'm the Marketing Manager you need but don't have the headcount or budget to hire full time! I work as an external business partner to help you develop your marketing strategies and action plan w/o the real cost to have a headcount. I can also help you implement the Plan and follow up the results. Contact me!
Results oriented business and marketing professional, with 20 years of experience creating and nurturing brands and products in the consumer goods space both in Brazil and Spanish LatAm;
Highly knowledgeable in all the marketing process chain, having led to success different products and new B2C and B2B businesses development strategies, including Services;
Particularly proficient at balancing strategic thinking with hands-on work to deliver great results.
Specialties: Strategic Thinking, Brand and Marketing Management, Delivering Results.
Historia laboral
* Independent Consultant(LATAM): brand strategy, marketing strategy and marketing plan (FMCG, CG, Technology and Services);
* Brand Strategy Teacher  - Master in Marketing - Universidad Diego Portales (SCL/Chile)
* Latam Marketing & Digital Manager – B2B - Aggreko (SCL/Chile): Field and promotional marketing; Branding; Customer relationship management; Digital & Content marketing management (lead generation, SEM, SEO, 360 campaigns, Social Media and Online communication strategy);
* Founder, Marketing Manager (SP/Brazil - remote): Designed and launched the 1st online subscription service that caters to babies, toddlers & children in Brazil - e-commerce;
*  KitchenAid Business Manager – Head of Business Unit  - Whirlpool LATAM (SCL/Chile): Business development and implementation for Chile, Argentina, Uruguay and Paraguay, including sales (retail, flagship store, Horeca channel), P&L and BU management and go-to-market strategy;
* Marketing Manager - Whirlpool LATAM (SCL/Chile): Branding, Communication and Category management for Whirlpool and Consul brands;
* Brand Manager - Whirlpool LATAM (SP/Brazil): Brand strategy management including positioning review and update, brand book development, brand architecture. Strategic planning and management for: Communication campaigns, Relationship, Purchase Experience, Field Marketing and Strategic Partnerships;
* Product Manager - Telefonica SA (SP/Brazil): Strategic Planning - traffic generation products, past due clients;
* Marketing Specialist - Promotion and merchandising - product-launching events for retailers, BTL actions and initiatives, visual merchandising and promotions.

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