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Olá! Eu sou a Vanessa Oliveira, Especialista em Marketing com foco em Growth, Posicionamento Estratégico e Conteúdo de Alta Performance.

Com mais de 10 anos de experiência no mercado, sou apaixonada por transformar marcas em potências digitais. Atuei em agências, projetos públicos e privados, coordenando equipes, estruturando estratégias e criando conteúdos criativos que conectam e convertem.

?Sou formada em Gestão Pública, tenho MBA em Marketing e Pós-Graduada em Comunicação e Mídias Digitais e acumulo diversas certificações reconhecidas (Hubspot, Rock Content, Sobral, entre outras), o que me permite atuar de forma completa e atualizada em todas as frentes do marketing digital.

Minhas entregas são estratégicas, personalizadas e sempre pensadas com base no objetivo do cliente. Seja para gerar autoridade, atrair novos públicos ou converter vendas — meu trabalho é fazer sua marca crescer de forma autêntica e sustentável.

Minhas especialidades incluem:
◘ Estratégia de Marketing e Posicionamento de Marca;
◘ Gestão de Redes Sociais e Criação de Conteúdo;
◘ Tráfego Pago (Meta Ads & Google Ads);
◘ Copywriting e Storytelling;
◘ Planejamento de Lançamentos;
◘ Branding e Persona;
◘ SEO e Métricas.

Estou pronta para contribuir com o crescimento do seu projeto. Vamos conversar?","rawText":"✨ Transformo ideias em estratégias de marketing inteligentes, com foco em performance, posicionamento e resultados. ✨ Olá! Eu sou a Vanessa Oliveira, Especialista em Marketing com foco em Growth, Posicionamento Estratégico e Conteúdo de Alta Performance. Com mais de 10 anos de experiência no mercado, sou apaixonada por transformar marcas em potências digitais. Atuei em agências, projetos públicos e privados, coordenando equipes, estruturando estratégias e criando conteúdos criativos que conectam e convertem. ?Sou formada em Gestão Pública, tenho MBA em Marketing e Pós-Graduada em Comunicação e Mídias Digitais e acumulo diversas certificações reconhecidas (Hubspot, Rock Content, Sobral, entre outras), o que me permite atuar de forma completa e atualizada em todas as frentes do marketing digital. Minhas entregas são estratégicas, personalizadas e sempre pensadas com base no objetivo do cliente. Seja para gerar autoridade, atrair novos públicos ou converter vendas — meu trabalho é fazer sua marca crescer de forma autêntica e sustentável. Minhas especialidades incluem: ◘ Estratégia de Marketing e Posicionamento de Marca; ◘ Gestão de Redes Sociais e Criação de Conteúdo; ◘ Tráfego Pago (Meta Ads & Google Ads); ◘ Copywriting e Storytelling; ◘ Planejamento de Lançamentos; ◘ Branding e Persona; ◘ SEO e Métricas. Estou pronta para contribuir com o crescimento do seu projeto. Vamos conversar?","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c2722e10b89f518afa3a144ca97ccf1b/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"✨ Atuei como Coordenadora de Marketing na Agência S Networks – de Janeiro 2020 a Junho 2023.

Dentre as minhas funções, incluia:
– Coordenação de equipe;
– Aplicação de Estratégia de Growth Marketing;
– Elaboração do planejamento de marketing da empresa;
– Definição e gerenciamento de campanhas;
– Análise da concorrência para identificar oportunidades e se destacar;
– Análise do mercado de forma geral para buscar e aplicar tendências;
– Conhecer e transmitir o posicionamento da marca interna e externamente;
– Fortalecimento da imagem da marca por meio de ações de branding;
– Identificação de oportunidades para parcerias, atração de novos clientes, criação de produtos e lançamento;
– Levantamento de dados e definir personas;
– Gestão das redes sociais — criação e revisão de conteúdo, atualização e acompanhamento;
– Elaboração e otimização de estratégias para atrair tráfego orgânico;
– Domínio de técnicas de SEO e acompanhamento das mudanças e novidades da área;
– Planejamento, gerenciamento e acompanhamento das campanhas pagas;
– Análise de métricas e indicadores;
– Construção de relatórios com resultados para validar as ações realizadas.

_____________________________________________________________________________

✨Redatora na GS3 Comunicação – de Agosto 2021 a Junho 2022.

– Criação e revisão textos, artigos e livros;
– Realização de pesquisas de informações para elaboração de artigos;
– Atuação na redação;
– Produção de peças publicitárias.

_____________________________________________________________________________

✨Social Media Pleno na 33 Business – de Janeiro 2021 a Janeiro 2022.

– Planejamento de conteúdo;
– Criação de Conteúdo;
– Agendamento de posts;
– Criação de artes;
– Monitoramento;
– Relacionamento com a comunidade;
– Análise de resultados.

_____________________________________________________________________________

✨Analista de Marketing na AGSN – de Janeiro 2018 a Dezembro 2020.

– Criação de estratégias e conteúdos para perfis de redes sociais da empresa/marca;
– Planejamento de conteúdo;
– Criação de Conteúdo;
– Agendamento de posts;
– Criação de artes;
– Monitoramento;
– Relacionamento com a comunidade;
– Análise de resultados.","rawText":"✨ Atuei como Coordenadora de Marketing na Agência S Networks – de Janeiro 2020 a Junho 2023. Dentre as minhas funções, incluia: – Coordenação de equipe; – Aplicação de Estratégia de Growth Marketing; – Elaboração do planejamento de marketing da empresa; – Definição e gerenciamento de campanhas; – Análise da concorrência para identificar oportunidades e se destacar; – Análise do mercado de forma geral para buscar e aplicar tendências; – Conhecer e transmitir o posicionamento da marca interna e externamente; – Fortalecimento da imagem da marca por meio de ações de branding; – Identificação de oportunidades para parcerias, atração de novos clientes, criação de produtos e lançamento; – Levantamento de dados e definir personas; – Gestão das redes sociais — criação e revisão de conteúdo, atualização e acompanhamento; – Elaboração e otimização de estratégias para atrair tráfego orgânico; – Domínio de técnicas de SEO e acompanhamento das mudanças e novidades da área; – Planejamento, gerenciamento e acompanhamento das campanhas pagas; – Análise de métricas e indicadores; – Construção de relatórios com resultados para validar as ações realizadas. _____________________________________________________________________________ ✨Redatora na GS3 Comunicação – de Agosto 2021 a Junho 2022. – Criação e revisão textos, artigos e livros; – Realização de pesquisas de informações para elaboração de artigos; – Atuação na redação; – Produção de peças publicitárias. _____________________________________________________________________________ ✨Social Media Pleno na 33 Business – de Janeiro 2021 a Janeiro 2022. – Planejamento de conteúdo; – Criação de Conteúdo; – Agendamento de posts; – Criação de artes; – Monitoramento; – Relacionamento com a comunidade; – Análise de resultados. _____________________________________________________________________________ ✨Analista de Marketing na AGSN – de Janeiro 2018 a Dezembro 2020. – Criação de estratégias e conteúdos para perfis de redes sociais da empresa/marca; – Planejamento de conteúdo; – Criação de Conteúdo; – Agendamento de posts; – Criação de artes; – Monitoramento; – Relacionamento com a comunidade; – Análise de resultados.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c2722e10b89f518afa3a144ca97ccf1b/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Vanessa O.","companyId":3824648,"companyHash":"c2722e10b89f518afa3a144ca97ccf1b","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 80.00","isSet":true,"currency":"BRL","amount":"80.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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