-  Graduated with a Bachelor’s degree in Marketing Management from Northwood University, Michigan United States.

- Experienced in A&P, Digital Marketing and Content Creation

- My personal achievement to date is helping my former company increased revenue by 30% solely by efforts done through digital marketing and targeted events.

Successful Projects till date:
Social Media Campaigns for Phua Chu Kang Live in Malaysia, Social Media Campaigns and Content Management for Scope IT, PR Launch for Phua Chu Kang Live in Malaysia, Lead Generation Ads for Graphic Design Agency, Lead Generation Ads for Retail Outlet selling suits, Email Marketing Campaigns for Blockchain Company,etc

Content Produced and Written:
Regtech and Blockchain, Data Privacy Concerns in Different Jurisdictions, Why Invest in Gold and Silver, What we need to know about CCRIS Reporting and Data Quality Framework, Growing eCommerce businesses with the help of emerging technologies like Blockchain, etc

Certification:
1) Fintech: Foundations, Payments and Regulations, University of Pennsylvania
2) Social Media Marketing Specialization, Northwestern University
3) Google Search Ads Display & Google Search Ads
4) Google Analytics
5) Certified Digital Marketing Professional (CDMP)-  Brickfields Asia College.

Chaintope Malaysia ( Head of Marketing & Business Development Manager)
Jan 2019- May 2020
• Advocating Blockchain employing creativity beyond the run-of-the-mill campaigns, blogs, posts, article creation, and press releases.
• Social media management, including addressing online feedback across a multitude of community forums.
• Augment the inherent capabilities of Blockchain employing Chaintope’s proprietary Steemit, better known as GBEC.
• Key person in proposal delivery to stakeholders.
• Valued driver of Blockchain’s DNA into the society at large with the engagement of Chaintope's overall long-term vision.
• Built and strengthened Chaintope’s relationship with the media, industry representatives and government contact persons.

Silver Bullion ( Sales and Marketing Manager)
2016-2018
• Ensuring consistency in branding in every aspect through online and offline marketing.
• Managed Silver Bullion's social media including Google Adwords account and developed content strategies while executing postings.
• Daily sales and purchase management including Facebook and Google Adwords analysis and performance report. Ensured ROI on investment is justified in using these channels.
• Regular brainstorming for fresh ideas and growth strategies and considered sales enhancing marketing strategies through multiple channels; contemporary and traditional.

Red Money Group ( Marketing Manager)
2015-2016
• Conceptualised and launched a comprehensive marketing plan covering online and offline social media and email marketing whilst forging strategic partnerships with financial institutions, associations and regulatory bodies.
• Copy-wrote press articles and releases, conducted interviews with speakers, crafted advertorial design and other materials.
• Coordinated intimately with the production team on content for event website and design for marketing materials such as brochures, adverts, buntings and the like.
• Co-hosted members of the media on event day and conducted interviews with speaker panelist.

Fleming ( Senior Marketing Executive)
2013-2015
• Developed a comprehensive marketing plan which covers online and offline marketing derived from social media, email marketing and strategic partnerships with financial institutions, associations and governing bodies.
•  Copy-writing for Press Articles, Press releases, Interviewed with speakers, Advertorial Design, etc.
•  Coordinate and worked closely with the production team on content for events website and design for marketing materials such as brochures, adverts, buntings, etc.
•  Co- hosting members of the media on event day and conducting interviews with speaker panelist