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¿Cómo lo hago? Creando narrativas que capturan y mantienen la atención, ya sea en un escenario virtual o presencial. Con un enfoque en storytelling y ejecución impecable, cumplo con los deadlines y me esmero por superar las expectativas.
Mi especialidad es transformar conceptos complejos en narrativas claros y potentes, a través de estrategias de contenido o presentaciones que capturan la atención desde el primer segundo. Mi enfoque siempre ha sido crear conexiones mágicas, asegurando que cada pieza de contenido no solo informa, sino que inspira y emociona.","rawText":"¿Quieres que tu marca no solo hable, sino que conecte profundamente con tu audiencia? Soy una estratega en branding con más de 10 años de experiencia trabajando para The Walt Disney Company en Latinoamérica, a quien le entusiasma poder ayudarte transformar ideas en presentaciones y contenidos que impactan. Mi promesa es simple: hacer que tu mensaje transcienda y se convierta en una experiencia memorable. ¿Cómo lo hago? Creando narrativas que capturan y mantienen la atención, ya sea en un escenario virtual o presencial. Con un enfoque en storytelling y ejecución impecable, cumplo con los deadlines y me esmero por superar las expectativas. Mi especialidad es transformar conceptos complejos en narrativas claros y potentes, a través de estrategias de contenido o presentaciones que capturan la atención desde el primer segundo. Mi enfoque siempre ha sido crear conexiones mágicas, asegurando que cada pieza de contenido no solo informa, sino que inspira y emociona.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c9d4e9d55c81975c0dbb44c10fb08784/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Mi viaje en el mundo del marketing me hizo entender que mi propósito es ayudar a conectar a las marcas y/o personas con sus audiencias de manera significativa.

A lo largo de mi carrera, he convertido ideas en historias y experiencias cautivadoras a través de presentaciones y plataformas de contenidos que conectaron con las audiencias. Hoy me apasiona poner a disposición de otros mi conocimientos para apoyarlos en el proceso de transformar sus ideas y mensajes en presentaciones con narrativas contundentes que marquen un antes y después a nivel de impacto, así como impulsen resultados de negocio.

Durante mi tiempo en The Walt Disney Company, tuve la oportunidad de liderar campañas que no solo impulsaron el reconocimiento de la marca, sino que también lograron resultados medibles. Por ejemplo, líderé la creación e implementación de campañas únicas localizadas para celebrar en Colombia eventos tan importantes como el 90º Aniversario de Mickey Mouse en el año 2018, y en el 2023 la exitosa campaña de "Reflection of Wonder" en el marco de la histórica conmemoración de los primero 100 años de Disney.

Ambas iniciativas superaron los resultados en media value, que es el valor no pagado que se asigna a las publicaciones que hacen los medios de comunicación e influencers. Por ello, puedo decir con confianza que mi especialidad es transformar conceptos complejos en mensajes claros y potentes, a través de estrategias de contenido o presentaciones que capturan la atención desde el primer segundo.","rawText":"Mi viaje en el mundo del marketing me hizo entender que mi propósito es ayudar a conectar a las marcas y/o personas con sus audiencias de manera significativa. A lo largo de mi carrera, he convertido ideas en historias y experiencias cautivadoras a través de presentaciones y plataformas de contenidos que conectaron con las audiencias. Hoy me apasiona poner a disposición de otros mi conocimientos para apoyarlos en el proceso de transformar sus ideas y mensajes en presentaciones con narrativas contundentes que marquen un antes y después a nivel de impacto, así como impulsen resultados de negocio. Durante mi tiempo en The Walt Disney Company, tuve la oportunidad de liderar campañas que no solo impulsaron el reconocimiento de la marca, sino que también lograron resultados medibles. Por ejemplo, líderé la creación e implementación de campañas únicas localizadas para celebrar en Colombia eventos tan importantes como el 90º Aniversario de Mickey Mouse en el año 2018, y en el 2023 la exitosa campaña de "Reflection of Wonder" en el marco de la histórica conmemoración de los primero 100 años de Disney. Ambas iniciativas superaron los resultados en media value, que es el valor no pagado que se asigna a las publicaciones que hacen los medios de comunicación e influencers. Por ello, puedo decir con confianza que mi especialidad es transformar conceptos complejos en mensajes claros y potentes, a través de estrategias de contenido o presentaciones que capturan la atención desde el primer segundo.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c9d4e9d55c81975c0dbb44c10fb08784/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Desi J. L.","companyId":6008211,"companyHash":"c9d4e9d55c81975c0dbb44c10fb08784","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"CO$ 45,000.00","isSet":true,"currency":"COP","amount":"45000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Writing & Translation"},"public":true,"clarificationText":"Allowed formats:
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