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- Media Relations
11 years of professional experience in a fast-paced business and media, in Brazil. Ability to think, plan and execute on multiple projects simultaneously in an organized fashion. Ability to work with colleagues in different countries and understand cultural differences. Well established contacts, excellent networking and relationship-building with journalists and media; ability to interact with confidence with various levels and functions.

Qualifications: MBA Marketing Management,Master Degree in Public Relations, Bachelor's Degree in Journalism. Experience abroad. More than 10 years of experience in Communication field: Journalism, Public Relations, Publicity,Marketing Communications, Digital Marketing,Marketing Strategy, Corporate Communications, Media Relations.","rawText":"I am passionate about Communication: Technology/Education/Consumer (segments), social network.Communications expert with deep understanding of Brazilian emerging markets. With extensive experience developing projects that integrate several communication platforms, including new technologies, behavior, and social media.Experience with site operations of a global content site that includes CMS platforms, Ad platforms and ad unit dynamics, web analytics and user experience.Understanding of IT industry and its landscape. As a member of the Global Communications & Public Affairs team, i work cross-functionally to help communicate with stakeholders to whom the company defined key messages and policies that promote it social role and improve the brand value creating content. My role is manage and ensure effective and efficient implementation of Latin American programs.This is my role as a strategic partner, thoughtfully piecing together pitch ideas or weaving related materials into the larger business picture. - I have expertise at managing marketing activities and reputation management with opinion leaders. Expertise in crisis and risk management as well. - Media Relations 11 years of professional experience in a fast-paced business and media, in Brazil. Ability to think, plan and execute on multiple projects simultaneously in an organized fashion. Ability to work with colleagues in different countries and understand cultural differences. Well established contacts, excellent networking and relationship-building with journalists and media; ability to interact with confidence with various levels and functions. Qualifications: MBA Marketing Management,Master Degree in Public Relations, Bachelor's Degree in Journalism. Experience abroad. More than 10 years of experience in Communication field: Journalism, Public Relations, Publicity,Marketing Communications, Digital Marketing,Marketing Strategy, Corporate Communications, Media Relations.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/74ed1d53dff9d27d685d2367922843d3/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"1- Allone - Start up sueca com foco em aplicativos de defesa e segurança dos cidadãos
Cargo: Consultora de linguagem do aplicativo. Principais atividades: adequação de linguagem do aplicativo à cultura do Brasil e produçãom de conteúdo. Parcerias internacionais.
Referência: Allan Lemon
2- MSL Group www.mslgroup.com-Publicis- Agência multinacional de comunicaçãoe corporateaffairs. Integra uma das principais redes globais de comunicação, a MSLGROUP, que faz parte do PublicisGroupe, terceiro maior grupo de comunicação no mundo. Principais atividades: Responsável pela Consultoria de Comunicação e Marketing estratégico externo, e da produção de conteúdo das contas da Danone (Sustentabilidade e Imprensa), Bimbo, Airbus Group, 4G Americas (agências afiliadas na América Latina: Chile, Colômbia e México), SES satélites e Instituto Carlyle atuando com as metas e estratégias globais de comunicação, mensagens-chave, Q&A, gerenciamento de crise, relações com a mídia e com os stakeholders, planejamento estratégico de comunicação corporativa, coordenação de projetos e equipes de gestão de conteúdo (redes sociais, sites, gerenciamento de projetos) e mensuração de resultados. Preparo de porta-vozes para entrevistas (media training). Políticas institucionais como de patrocínios, sustentabilidade, gerenciamento de crise e código de conduta.Marketing institucional e reputação. Coordenação das equipes de apoio em PR, social network, consumo, finanças e tecnologia. Reporte ao Diretor no Brasil e interface na América do Norte. Gestão de conteúdo institucional (Revista Institucional).
Atuei como consultora de Comunicação de três ONG’s do Instituto Carlyle:CEAP, Instituto Verdescola e Cadvest do fundo de investimento Carlyle.
Referência: Claudia Mancini e Paulo Andreoli (VP America Latina)
3- • Revista Real/Irlanda
Revista de variedades. Com 15 mil exemplares gratuitos mensais, distribuídos em 230 pontos em Londres e em outras três cidades do Reino Unido. Cargo: Correspondente internacional/Editora. Principais atividades: Editora em caráter freelancer da revista no Reino Unido (produção de pautas, edição de imagens, briefing, textos).
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