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Trabalho sobre as 3 perspectivas de análise e marketing através das mesmas técnicas que as Forbs 500.
1) Aquisição - estudo das palavras chave, social analytics, estudo de bases de dados não testadas.
2) Conversão - estudo e análise da conversão das campanhas e canais do negócio, através do google analytics, ab testing, hotjar e outras tecnologias de análise web e off web. Questionários diretos ao mercado.
3) Lealdade - estudo estatístico dos dados dos clientes, implementação do net promoter score.

Método: planeamento, implementação, coleta de dados, reporting e melhoria com impacto nos resultados.","rawText":"Marketing Analyst Trabalho sobre as 3 perspectivas de análise e marketing através das mesmas técnicas que as Forbs 500. 1) Aquisição - estudo das palavras chave, social analytics, estudo de bases de dados não testadas. 2) Conversão - estudo e análise da conversão das campanhas e canais do negócio, através do google analytics, ab testing, hotjar e outras tecnologias de análise web e off web. Questionários diretos ao mercado. 3) Lealdade - estudo estatístico dos dados dos clientes, implementação do net promoter score. Método: planeamento, implementação, coleta de dados, reporting e melhoria com impacto nos resultados.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/cc1b6f53958ecc1fe9b9ac7908d06ffe/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Support marketing clients in logical areas.
As a financial manager, have noticed that marketing departments didn’t work with a sense of purpose. So I developed marketing analytics skills, targeting return on investment.
Google Analytics, Google Tag Manager, Google Search Console, SEO, Conversion Rate Optimization, Neuromarketing, Facebook, Linkedin, Google Ads, Facebook Ads Email marketing, web developing are areas from which I have developed a boutique marketing agency.
Have provided services as from small businesses till main press companies in Portugal, even to Farfetch.
•    SEO project – Express and Sic Noticias
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