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Formada em Jornalismo (UEMG) e especialista em escrita persuasiva para campanhas de tráfego pago, sites, redes sociais, e-mail marketing, blogs, páginas de vendas, materiais educativos e institucionais.
Experiência em ambientes remotos, uso de IA como apoio no processo criativo e colaboração com squads multidisciplinares (tráfego, design, vídeo, produto e vendas).

Formação e Certificações:
• Bacharelado em Comunicação Social com Habilitação em Jornalismo
• Formação em Marketing Digital, Marketing de Conteúdo e Estratégias de Tráfego Pago
• Especializações em Copywriting, Análise de Perfil e Estratégias de Vendas

Principais entregas e responsabilidades:
• Criação de textos persuasivos para: páginas de vendas, páginas de captura, sites, blogs, anúncios (Meta Ads, Google Ads, TikTok Ads) e e-mails marketing.
• Roteiros para vídeos curtos (Reels, TikToks e Shorts) com foco em engajamento e conversão.
• Apoio na construção de roteiros para VSLs e scripts de vendas com base em storytelling e copywriting direto.
• Adaptação da linguagem conforme voz da marca, branding e público-alvo.
• Desenvolvimento de conteúdo para redes sociais (Instagram, Facebook, LinkedIn).
• Participação em sessões de brainstorming, reuniões de briefing e construção de pautas criativas.
• Pesquisa de audiência, definição de personas e mapeamento de jornada do cliente.
• Familiaridade com funil de vendas e práticas de inbound marketing.
• Colaboração com equipes de design, vídeo e social media para alinhar linguagem e conceito criativo.
• Noções de ferramentas de automação como RD Station e criação de conteúdos voltados para fluxos e nutrição.
• Acompanhamento de KPIs, análise de desempenho e testes A/B em criativos e conteúdos.

Competências principais:
• Copywriting para Conversão e Funis de Vendas
• Criação de Páginas de Vendas e Captura
• Anúncios Persuasivos (Facebook e Google Ads)
• Sequências de E-mails Vendedores
• Roteiros para Vídeos de Vendas (VSL)
• Marketing de Conteúdo e Gestão de Narrativas
• Desenvolvimento de Ofertas Irresistíveis
• Copywriting para Produtos Físicos e Digitais
• Copy para Webinars e Lives de Vendas
• Redação para Conteúdos Educacionais
• Criação de Scripts para Vídeos Curtos
• Storytelling e Narrativas Persuasivas

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• Roteiros para Vídeos de Vendas (VSL)
• Roteiros para Stories e Anúncios em Vídeo
• Marketing de Conteúdo com Foco em Conversão
• Storytelling e Narrativas Persuasivas
• Sequências de E-mails Vendedores
• Redação para Redes Sociais com Foco em Engajamento
• Copy para Lançamentos
• Copywriting para Produtos Digitais
• Copy para Webinars e Lives de Vendas
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Documentación corporativa, análisis técnico y creación de informes ejecutivos. 2. Gestión Administrativa y Soporte Empresarial Elaboración de informes, presentaciones, cotizaciones y propuestas. Diseño de documentos corporativos (manuales, procedimientos, políticas internas). Gestión de correos, atención al cliente y soporte postventa. Coordinación de talleres, elaboración de facturas y seguimiento administrativo. 3. Branding, Identidad Visual y Diseño Corporativo Especialista en: Creación de logotipos minimalistas Identidad visual y branding corporativo Manuales de marca Papelería corporativa Publicidad visual Diseño digital profesional Herramientas utilizadas: Photoshop, Canva, IbisPaint X, CapCut, Photopea, Google Sheets, Illustrator (básico) y Figma. 4. Marketing Digital y Publicidad Estratégica Email marketing Campañas para redes sociales Publicidad segmentada Automatización y embudos digitales Creación de contenido profesional Videos publicitarios y reels comerciales 5. Redacción Técnica, Académica y Creativa Experiencia en múltiples líneas de contenido: Redacción técnica Informes, compendios, investigaciones y trabajos académicos (todos los niveles). Guías de ergonomía, seguridad industrial, salud ocupacional y procesos técnicos. Redacción creativa y narrativa simbólica Guiones, blogs, ebooks y cápsulas educativas. Escritura emocional, mitológica, mística y simbólica. Autora de una saga literaria de 7 libros de estilo místico. Creación de libros por encargo Libros infantiles Libros cristianos y de crecimiento espiritual Libros mitológicos o de fantasía Libros personalizados de cualquier temática Adaptación a estilo, tono, edad y mensaje requerido Desarrollo completo: estructura, narrativa, personajes, worldbuilding y edición Puedo crear libros desde cero según la visión del cliente. 6. Tutorías Virtuales y Formación Creativa Tutoría personalizada para niños, adolescentes y adultos. Acompañamiento académico y desarrollo de habilidades creativas. 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La verdad me encanta hacerlo, me fluye fácil y me ha ido muy bien Hoy busco en Workana nuevos espacios para seguir contando historias, comunicar con propósito y sumar mi experiencia a proyectos que dejen huella. Inicio desde ahora una nueva etapa de FreeLancer volcando toda mi experiencia para el éxito de tu proyecto. 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