Paymen.

Chief Marketing Officer at Paymentez

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Freelancer activity: Sales & Marketing

Argentina

About me
Hard working, great passion for the Internet industry. More than +9 yeas experiences online media planning. I've been an Online media Buyer & Planner working with clients from Latin America, US (US Hispanics) and Europe. Broad experience in the Internet and online media advertising industry. I've worked at several agencies with different clients from direct response to branding and for a specific brand. I was in charge of the Marketing Department at Vostu, establishing a 12 members team, (Design, Performance and Mailing). Responsible for Advertising Campaigns to acquire new users for Social Games in Brazil, Latin America and the US with a strong focus ROI, Lifecycle, Optimization, Retention and Monetization in-game inventory. Campaigns Management on: Facebook, Google Search and Display Network, YouTube, AdMob, Ad-Networks & Specialized Sites Now working at Paymentez, who is the largest monetization platform for virtual content in Latin America. With over 4 million registered users Paymentez is the most experienced in online and offline payments in Latin America. Direct Response clients: At Digital Ventures - Hotbar, Zango, Usafis At Vostu Ltd - Apps: MegaCity, MiniFazenda, CafeMania, VostuPoker, Rede Do Crime, CandyDash, Golmania, World Mysteries Branding clietns: At Evolution: - Coca Coca MX, Sony, Hasbro, Disney, Microsoft, Western Union, At Starcom Media Vest Group - P&G (Argentina & Chile), Samsung, Continental Airlines, Cadbury, Kraft As Brand - Sonico.com (www.fnbox.com) Gaming Company - Vostu (www.vostu.com)
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Work history
PayMentez (Information Technology and Services) ////
In charge of Marketing, Communications and Online Channels Top monetization platform for virtual goods in Latin America. The most important game developers and content provider, such Facebook, Zynga, Sulake, Artix, Big Point, Mentez, etc use Paymentez to monetize users in Latin America. We are the hottest payment startup in Latam.

    Vostu (Computer Games) // - desde 1/2012//
In charge of managing all the company's Marketing actions. * Media Buying (PPC/Contextual/Campaigns/Affiliate) * SEO * Media Selling * Gaming optimization * Email Marketing * Developing and optimizing new products * Website usability and conversion * Recruiting and career development * Adserver + Ad optimization (Adsense, Publisher)

    Starcom MediaVest Group (Marketing and Advertising) // - desde 12/2010//
In charge of Media and Strategic planning for P&G Chile (Gillette, Pampers, Head & Shoulders, Duracell, Herbal Essences, Always) Activities and Task: •Media Plan Development: media planning for performance and branding campaigns •Media Plan and Site Recommendations •Media Research •Negotiation with Media vendors •Negotiation with new advertisers •Media Planning & Buying •Media optimization •Analyze multiple sources of external data to make planning and buying decisions •Campaigns implementations and analysis: using Google Analytics •Campaigns implementations: using eyeblaster and AdMotion •Perform campaign analysis directly relevant to optimization and/or planning and buying decisions •Media Reporting: Campaigns • Proactively monitor and analyze campaign performance data on a daily basis.

    Starcom MediaVest Group (Marketing and Advertising) // - desde 12/2010//
In charge of Media and Strategic planning for several accounts like Samsung, Continental Airlines, Cadbury and P&G (Gillette, Pampers, Head & Shoulders, Duracell, etc); Kraft Activities and Task: •Media Plan Development: media planning for performance and branding campaigns •Media Plan and Site Recommendations •Media Research •Negotiation with Media vendors •Negotiation with new advertisers •Media Planning & Buying •Media optimization •Analyze multiple sources of external data to make planning and buying decisions •Campaigns implementations and analysis: using Google Analytics •Campaigns implementations: using eyeblaster and AdMotion •Perform campaign analysis directly relevant to optimization and/or planning and buying decisions •Media Reporting: Campaigns • Proactively monitor and analyze campaign performance data on a daily basis.

    SONICO (Internet) // - desde 8/2009//
In charge of the Interactive Media Planning at Sonico.com Managing reporting area merging all type of information (sales, media, finance) Member of Performance sales department - looking for now advertisers Task and Activities •Performance Sales Team •Media Plan Development: media planning and campaigns performance •Media Plan and Site Recommendations •Media Research Team •Negotiation with Media vendors •Negotiation with new publishers and advertisers •Media Buying Team •Media Planning Team •Media optimization Campaigns •Analyze multiple sources of external data to make planning and buying decisions •Campaigns implementations and analysis: using Google Analytics •Campaigns implementations: using OAS and e-planning •Perform campaign analysis directly relevant to optimization and/or planning and buying decisions •Media Reporting: Campaigns & Site (Sonico.com) reporting •Use of new tools to create new ways of report information to optimize resources • Building and managing relationships with advertisers while identifying new opportunities. • Proactively monitor and analyze campaign performance data on a daily basis. • Prepare reports of findings for presentations or marketing meetings and develop potential recommendations.

    FNBOX / Clon Communications (Internet) // - desde 8/2009//
In charge of the Interactive Media Planning at FNBOX • Analyze multiple sources of external data to make planning and buying decisions. • Media Plan Development: media planning and campaigns performance. • Media Plan and Site Recommendations • Media Research • Negotiation with Media vendors • Media buying. • Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. • Media optimization • Campaigns implementations and analysis: using Google Adwords & Analytics • Campaigns implementations: using OAS and e-planning

    E-volution (Internet) // - desde 3/2007//
In charge of the Interactive Media Planning at E-volution • Analyze multiple sources of external data to make planning and buying decisions. • Media Plan Development: media planning and campaigns performance. • Media Plan and Site Recommendations • Media Research • Negotiation with Media vendors • Media buying. • SEM (search engine marketing) • Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. • Media optimization • Media Planning at USA, LATAM (Argentina, Chile, Venezuela, México, Brasil), & Europe. • Manage campaigns with clients like Microsoft, Disney, Coca-Cola Company, Sony, Hasbro, Procter and Gamble among others. • Campaigns implementations: using e-planning (www.e-planing.net)

    e-volution Business Technologies, LLC (Internet) // - desde 5/2006//
Working at the Hewlett Packard account Assisting the Project leader, in charge of the campaign pre-testing, and reports

    Digital Ventures (Internet) // - desde 10/2005//
In charge of the Project - Afiliados Hispanos - an affiliate program for webmasters. Handle all communication, marketing and advertising. How to reach the webmasters and Advertisers. Manage communication editing, web design editing.

    Digital Ventures (Internet) // - desde 9/2005//
Managing Media Planning & Buying, Manage national, regional and international online media campaigns. Media Plan Development Media Plan and Site Recommendations Media Research Negotiation with Media vendors Media buying. Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. Media optimization

    Digital Ventures (Internet) // - desde 3/2005//
Managing Media Planning & Buying, Manage national, regional and international online media campaigns. Media Plan Development Media Plan and Site Recommendations Media Research Negotiation with Media vendors Media buying. Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. Media optimization

    Dell Inc. (Information Technology and Services) // - desde 9/2004//
I have not only been a Sales Representative in the Electronic & Accesories department, I have also mentored Representatives for 3 months.
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