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pronóstico de tendencias orientadas a multisectores; Content Curation: estrategia y creación de contenidos útiles, participativos y que generen engagement usario-marca; y Brand Strategy: adaptación estratégica de insights al ADN de cada marca, anticipándolas con ventajas sobre los movimientos de mercado.

Me especialicé en España, y actualmente desarrollo proyectos con un equipo trabajando en Londres, Barcelona, Montreal y San José.

Curation:

Branding: ADN de marca, consumer engagement, discurso de marca.

Retailing: product placement.

Content Marketing: creación y curaduría de contenido útil y participativo.

2.0 Content:

Branded Content: estrategias de branding de contenido.

Copywriting.

Diseño y producción de contenidos: desarrollo gráfico, creativo y audiovisual.

Trends:

Pronóstico de tendencias traducidas en productos y servicios, alineados a la estrategia de cada marca.

Análisis de consumidor e investigación de mercado, trabajado sobre la palabra futuro.

Design Thinking: innovación, estrategia y conceptualización en áreas de
comunicación y diseño.","rawText":"Trabajo como freelance multitasker, especializada en Trend Forecasting: pronóstico de tendencias orientadas a multisectores; Content Curation: estrategia y creación de contenidos útiles, participativos y que generen engagement usario-marca; y Brand Strategy: adaptación estratégica de insights al ADN de cada marca, anticipándolas con ventajas sobre los movimientos de mercado. Me especialicé en España, y actualmente desarrollo proyectos con un equipo trabajando en Londres, Barcelona, Montreal y San José. Curation: Branding: ADN de marca, consumer engagement, discurso de marca. Retailing: product placement. Content Marketing: creación y curaduría de contenido útil y participativo. 2.0 Content: Branded Content: estrategias de branding de contenido. Copywriting. Diseño y producción de contenidos: desarrollo gráfico, creativo y audiovisual. Trends: Pronóstico de tendencias traducidas en productos y servicios, alineados a la estrategia de cada marca. Análisis de consumidor e investigación de mercado, trabajado sobre la palabra futuro. Design Thinking: innovación, estrategia y conceptualización en áreas de comunicación y diseño.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f66bc500463f524657296ce60adff46e/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Consultora Comunicación y Branding
LAMB
septiembre de 2012 – Actualidad (7 meses) Costa Rica
Estrategias de contenido.
Conceptualización.
Estrategias de comunicación.
Arquitectura de marca/ Brand ADN.
Identidad y experiencia de marca.

Content Manager/ Trend Hunter
Garnier BBDO
noviembre de 2012 – Actualidad (5 meses) Costa Rica
Estrategia de comunicación.
Content Marketing.
Social Planning.
Branded content.
Coolhunting.
User engagement.

Redactora
Vice, It Fashion, Rockdelux, LeLook
noviembre de 2011 – Actualidad (1 año 5 meses) Barcelona
Investigación de tendencias.
Creación de contenido.
Copywriting.
Gestión de anunciantes de moda y diseño.
Investigación de tendencias y curaduría

The Weather Chanel
agosto de 2011 – Actualidad (1 año 8 meses) Barcelona
Copywriting.
Investigación y pronóstico de tendencias.
Curaduría de contenido.
Community Management.

Producción y Fashion Styling
Universal Music, Converse, Adidas, Real One, The Brandery
diciembre de 2009 – Actualidad (3 años 4 meses)Barcelona
Diseño de imagen.
Conceptualización y producción.
Fashion styling para editorials, lookbooks y ad campaigns.

Brand Management Internship
G-Star Raw, Chloé, Fred Perry, Custo Barcelona
agosto de 2011 – enero de 2012 (6 meses)Barcelona
RR.PP.
Clipping.
Producción de shootings, eventos y desfiles.
Administrador de Redes

Coordinadora del departamento de Diseño
Wave
junio de 2009 – septiembre de 2010 (1 año 4 meses)Costa Rica
Rastreo y análisis de tendencias.
Conceptualización.
Creación de mood boards y color maps.
Desarrollo de colección.

Producción
PRD Street Products
enero de 2009 – septiembre de 2010 (1 año 9 meses)Costa Rica
Compra de materiales y muestras.
Preparación de hojas de especificación para serigrafía y patronaje.
Desarrollo de colección.
Visual Merchandiser
PRD Street Products
diciembre de 2007 – diciembre de 2008 (1 año 1 mes)Costa Rica
Creación de conceptos.
Product placement.
Implementación y monitoreo en la disposición de producto.
Producción de material POP.
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