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Sou um diretor criativo multidisciplinar com mais de 20 anos de experiência em Comunicação e Marketing. Tenho uma mente voltada para a inovação, visão estratégica, grande comprometimento com as entregas e a busca contínua por excelência. Minha visão de trabalho é, sempre criar valor utilizando a estratégia e o design como ferramentas para elevar sua marca a um novo patamar.

Crio jornadas de comunicação, projetos de identidade visual, peças para redes sociais, sou produtor gráfico, designer de embalagens, designer de produto, motion designer, editor e produtor de vídeo. Possuo graduação em Design, pós graduação em Comunicação com o Mercado e especialização em Novas Tendências de Mercado e Ferramentas de Marketing.

Vamos fazer um projeto juntos?

Softwares que utilizo: Photoshop, Illustrator, PremierePro, AfterEffects, CorelDraw, PowerPoint, Keynote.","rawText":"Muito prazer, meu nome é Alexandre Kuramoto, mais conhecido como KURA! Sou um diretor criativo multidisciplinar com mais de 20 anos de experiência em Comunicação e Marketing. Tenho uma mente voltada para a inovação, visão estratégica, grande comprometimento com as entregas e a busca contínua por excelência. Minha visão de trabalho é, sempre criar valor utilizando a estratégia e o design como ferramentas para elevar sua marca a um novo patamar. Crio jornadas de comunicação, projetos de identidade visual, peças para redes sociais, sou produtor gráfico, designer de embalagens, designer de produto, motion designer, editor e produtor de vídeo. Possuo graduação em Design, pós graduação em Comunicação com o Mercado e especialização em Novas Tendências de Mercado e Ferramentas de Marketing. Vamos fazer um projeto juntos? Softwares que utilizo: Photoshop, Illustrator, PremierePro, AfterEffects, CorelDraw, PowerPoint, Keynote.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/db1c44696e94d9b12864f848d641868d/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Nos os últimos 15 anos trabalhei na Globo como Head de Design, meu trabalho foi dedicado à indústria de entretenimento, criando, planejando e implementando estratégias integradas de comunicação multiplataforma. Experiência com planejamento estratégico, posicionamento de marca, coordenação de núcleos de criação e múltiplos stakeholders. Gerenciamento de estratégias de UX, roadmap, concepção criativa, apresentações de alto impacto e direção de arte. Liderança em projetos complexos, envolvendo grupos multidisciplinares e metodologias ágeis como Scrum, Agile, Squad.

Neste período realizei alguns freelas principalmente de Identidade Visual, Design de Embalagens e Produção de Vídeo.

EXPERIÊNCIA PROFISSIONAL

GLOBO - Head de Design [2019 - 2021]
Criação e execução de Key Visuals e tom de comunicação da marca;
Concepção de ideias/conceitos criativos para desenvolvimento de campanhas digitais e lançamentos de produtos;
Orientação e capacitação de time de criação (interno/externo) para produção de peças de comunicação (on e off);
Brainstorms e desenvolvimento criativo para impulsionar inovação
Jornadas de comunicação envolvendo CRM, Redes Sociais, Hotsites, etc.
Produção de Eventos virtuais em meio ao isolamento social;
Estratégia de comunicação com base em análise de dados;
Produção de Vídeos com distribuição multiplataforma (institucionais, promocionais e tutoriais);
Workshops de design para equipe de negócios.

GLOBO - Diretor de Arte - Analista Sênior [2014 - 2019]
UX Design: estratégia, roadmaps, wireframes, landing pages, Apps (Desktop, Mobile);
Vídeos Institucionais e Promocionais: roteirização, storytelling, edição e motion Graphics;
Eventos: direção de arte, cenografia, comunicação, apresentações, catálogos e outros desdobramentos;
Desenvolvimento de novos formatos, tecnologias, plataformas, ferramentas de marketing/comunicação;
Planos comerciais, Whitepapers, Infográficos, Protótipos Digitais;
Análise de mercado, tendências de mídia;
Controles de orçamento e contratos.

GLOBO - Assistente de Marketing [2007 - 2014]
Criação, desenvolvimento e editoração de materiais de comunicação;
Apoio à comunicação geral de eventos;
Produção Gráfica (impressos);
Produção de brindes para as áreas de produtos;
Produção de Vídeos para comercialização regional.

CARBER EMBALAGENS [2002-2006]
Marketing | Desenvolvimento de Produto
Redesign e implementação de nova identidade corporativa;
Desenvolvimento de linhas de produtos;
Comunicação e Promoção (on e off): campanhas, catálogos, design de embalagens, PDV;
Vivência com Indústria de Embalagens e Licenciamento.

COMPANY PRODUÇÕES [2002]
Motion Design | Edição","rawText":"Nos os últimos 15 anos trabalhei na Globo como Head de Design, meu trabalho foi dedicado à indústria de entretenimento, criando, planejando e implementando estratégias integradas de comunicação multiplataforma. Experiência com planejamento estratégico, posicionamento de marca, coordenação de núcleos de criação e múltiplos stakeholders. Gerenciamento de estratégias de UX, roadmap, concepção criativa, apresentações de alto impacto e direção de arte. Liderança em projetos complexos, envolvendo grupos multidisciplinares e metodologias ágeis como Scrum, Agile, Squad. Neste período realizei alguns freelas principalmente de Identidade Visual, Design de Embalagens e Produção de Vídeo. EXPERIÊNCIA PROFISSIONAL GLOBO - Head de Design [2019 - 2021] Criação e execução de Key Visuals e tom de comunicação da marca; Concepção de ideias/conceitos criativos para desenvolvimento de campanhas digitais e lançamentos de produtos; Orientação e capacitação de time de criação (interno/externo) para produção de peças de comunicação (on e off); Brainstorms e desenvolvimento criativo para impulsionar inovação Jornadas de comunicação envolvendo CRM, Redes Sociais, Hotsites, etc. Produção de Eventos virtuais em meio ao isolamento social; Estratégia de comunicação com base em análise de dados; Produção de Vídeos com distribuição multiplataforma (institucionais, promocionais e tutoriais); Workshops de design para equipe de negócios. GLOBO - Diretor de Arte - Analista Sênior [2014 - 2019] UX Design: estratégia, roadmaps, wireframes, landing pages, Apps (Desktop, Mobile); Vídeos Institucionais e Promocionais: roteirização, storytelling, edição e motion Graphics; Eventos: direção de arte, cenografia, comunicação, apresentações, catálogos e outros desdobramentos; Desenvolvimento de novos formatos, tecnologias, plataformas, ferramentas de marketing/comunicação; Planos comerciais, Whitepapers, Infográficos, Protótipos Digitais; Análise de mercado, tendências de mídia; Controles de orçamento e contratos. GLOBO - Assistente de Marketing [2007 - 2014] Criação, desenvolvimento e editoração de materiais de comunicação; Apoio à comunicação geral de eventos; Produção Gráfica (impressos); Produção de brindes para as áreas de produtos; Produção de Vídeos para comercialização regional. CARBER EMBALAGENS [2002-2006] Marketing | Desenvolvimento de Produto Redesign e implementação de nova identidade corporativa; Desenvolvimento de linhas de produtos; Comunicação e Promoção (on e off): campanhas, catálogos, design de embalagens, PDV; Vivência com Indústria de Embalagens e Licenciamento. COMPANY PRODUÇÕES [2002] Motion Design | Edição","canEdit":false,"editUrl":"https://www.workana.com/freelancer/db1c44696e94d9b12864f848d641868d/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"KURA! D.","companyId":5149565,"companyHash":"db1c44696e94d9b12864f848d641868d","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 100.00","isSet":true,"currency":"BRL","amount":"100.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Design & Multimedia"},"public":true,"clarificationText":"Allowed formats:
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