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Expertise en marketing online y ecosistema digital. Amplias capacidades analíticas, creativas, de comunicación y de generación de contenidos. Español, Portugués e Inglés.","rawText":"Profesional de Marketing trilingüe con más de 10 años de experiencia en el planeamiento de iniciativas de marketing regionales. Expertise en marketing online y ecosistema digital. Amplias capacidades analíticas, creativas, de comunicación y de generación de contenidos. Español, Portugués e Inglés.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/de3d0a0d3be4be02f517d3a1996328f8/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Marketing Manager - South and Central America - Nokia - HERE
(Enero/2012 - Julio/2014)
Incrementar el reconocimiento regional de los productos y marcas de la unidad de negocios, dando soporte a los objetivos regionales de negocio. Desarrollo de actividades BtoB, BtoC y de Prensa orientadas a la industria automotriz, de GPS y empresarial.
• Soporte en el desarrollo del Plan de Marketing Anual para América del Sur y América Central, con el objetivo de apoyar los esfuerzos de los equipos de venta
• Planificación y organización de eventos en diversos países de la región
• Desarrollo de actividades de prensa con foco en Argentina y Brazil
• Generación de materiales de marketing para incrementar el reconocimiento de la marca en el punto de venta y en canales orientados al consumidor final
• Manejo de presupuesto en diferentes países y monedas en la región
• Investigación de mercado, campañas de marketing y Social Media
• Manejo de agencias y negociación con proveedores
Logros
• Desarrollé el primer plan de Social Media de la unidad de negocios en la región

Digital Strategy & HP.com IPG Manager - Latin America, Hewlett Packard
(Octubre/2007 - Enero/2012)
Responsable por mejorar la experiencia de los usuarios en el ecosistema digital de HP en Latinoamérica, con foco en IPG (Imaging and Printing Group).
• Planificar y liderar las iniciativias regionales online con el objetivo de incrementar el número de visitas calificadas a los sitios.
• Asegurar la mejor experiencia online posible para los usuarios en el sitio corporativo (más de 7 millones de visitas a nivel regional), buscando mejorar la usabilidad, accesibilidad y la optimización para buscadores.
• Manejar la relación con “stakeholders” locales y regionales, interpretar sus necesidades y traducirlas a soluciones digitales que satisfagan las objetivos de negocio.
• Desarrollar páginas para campañas de marketing enfocadas en mejorar la de conversión y disminuir la tasa de abandono.
• Manejar de agencias de desarrollo web y Search Engine Marketing.
• Supervisar las iniciativas de Social Media
• Proveer consultoria, soporte y entrenamiento a Marketing Managers en:
• Publicidad online
• Search Engine Marketing
• Social Media
• Email Marketing

Logros
• Lideré el proyecto que recibió el premio “Marketing and Design Award” entregado al mejor “HP Website Marketing” a nivel mundial en 2010.
• Establecí un nuevo proceso interno para optimizar campañas de Search Engine Marketing, basándolo en las tasas de conversión de la campaña.
• Implementé un sistema de reportes estandarizados para clientes internos.
• Lideré la implementación de nuevas herramientas de generación de leads para segmentos específicos.

Marketing & BtoC Manager , Claxson
(Julio/2004 - Octubre/2007)
Promover, dar soporte y facilitar la generación de revenue (venta de publicidad, contenidos y proyectos) en las diferentes líneas de productos. Aumentar el reconocimiento de marca de las marcas nuevas y de las previamente existentes. Responsable por todos los canales de marketing incluyendo publicidad, Search Engine Marketing, Email Marketing y Prensa con un equipo de 3 personas (reportes directos)
• Definir y coordinar el desarrollo de las acciones de marketing, con el objetivo de aumentar las visitas calificadas a los sitios y, en consecuencia, mejorar las ventas de contenidos audiovisuales y aumentar el inventario publicitario.
• Determinar precios, promociones y ofertas.
• Organización de eventos (exposiciones en Argentina, Brasil y Chile) y adquisición de material promocional.
• Adquisición de contenidos audiovisuales; negociación con proveedores de contenidos y seguimiento de contratos.
• Seguimiento y monitoreo de la facturación y cobranza de los distintos productos de la unidad de negocio, generando informes periódicos a la gerencia.
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