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Gerente de Operações Estruturadas & Mercado de Capitais e membro do Comitê de Marketing

Análise de mercados, empresas e projetos para definição do melhor instrumento de captação de recursos para cada cliente. Como responsável pela relação com investidores, participou de eventos nacionais e internacionais para divulgação da empresa e prospecção de novos investidores. Estruturação de operações financeiras para empresas brasileiras nos mercados de capitais nacional e internacional. Avaliação de projetos de Private Equity & Venture Capital, incluindo a confecção de regulamentos dos fundos e a participação em Comitês de
Investimento. Colaborou na criação da área de Wealth Management.

CALVIN KLEIN JEANS 2009 a 2010

Gerente de Produtos (projeto temporário)

Responsável pelo planejamento de 4 coleções anuais, que incluíam as seguintes atividades: definição de sortimento de produtos (representavam 65% dos produtos comercializados pela empresa), negociação com fornecedores, planejamento das entregas e controle de recebimento das mercadorias.

MÉDICOS SEM FRONTEIRAS 2008

Consultora de Marketing Direto e CRM (projeto temporário)

Responsável pela implantação do sistema de CRM Progress, da ASI Europe, utilizado pelo Departamento de Captação de Recursos para a gestão de doadores. Fez a interface com o fornecedor na Inglaterra e treinou os usuários no Brasil. Participou do planejamento de campanhas de marketing direto para a aquisição de novos doadores e da análise dos resultados das mesmas.

COMITÊ ORGANIZADOR DOS JOGOS PAN-AMERICANOS RIO 2007 2007

Gerente de Operações (temporário)

Responsável pela implementação do projeto de TI, áudio e vídeo em dois locais de provas: Estádio de Remo da Lagoa e Clube Caiçaras. Coordenação de fornecedores nacionais e internacionais, e interação com gerentes de outras áreas do evento (Montagem, Imprensa, Cronometragem, Segurança, Voluntários, Bilheteria). Durante os
Jogos a operação incluiu o suporte aos usuários de TI e o fornecimento de suprimentos.

TASK SISTEMAS 2001 a 2006

Gerente de Marketing e membro do Comitê Executivo da empresa.

Responsável pelo planejamento e implantação de ações de Marketing, e pela reestruturação da área, definindo uma nova visão e divulgando a nova cultura na empresa. Desenvolveu o projeto de reposicionamento da empresa e de seus produtos no mercado, incluindo a criação de novas logomarcas e do novo site da empresa. Coordenou fornecedores (agências de publicidade, assessoria de imprensa, desenvolvedores de site) e organizou eventos (feiras, convenções de vendas e festas de comemoração).

BRADESCO SEGUROS 1999 a 2000

Superintendente de Marketing de Relacionamento

Responsável pelo planejamento de ações de Marketing Direto e de relacionamento com os clientes e corretores de seguro (reconhecimento, recompensa e fidelização). Coordenou a implantação do Database Marketing, incluindo o cruzamento de dados de clientes internos e a importação de dados de clientes do Grupo Bradesco. Contato com fornecedores nacionais (agências de publicidade e de treinamento de contact centers) e internacionais (desenvolvedor do sistema de CRM).

ACOM COMUNICAÇÕES 1999

Gerente de Marketing

Participou do start-up da empresa, desenvolvendo estratégias para o lançamento de serviços e contribuindo para a elaboração do Business Plan. Responsável pela pesquisa sobre os mercados de atuação da empresa.

DATAMÍDIA, FCBi RELATIONSHIP MARKETING 1998 a 1999

Gerente de Planejamento

Desenvolveu estratégias e ações de marketing de relacionamento para diversas empresas (B2B e B2C), incluindo a mensuração de resultados das mesmas. Participou da criação do programa de fidelização para distribuidores de lubrificantes da Shell Brasil (definição do investimento, das metas de crescimento de vendas, das regras de pontuação e premiação, dos prêmios e da arquitetura do banco de dados).

LOJAS AMERICANAS 1993 a 1998

Gerente de Produtos - Acessórios Masculinos (1997-1998)

Licença sem vencimentos para estudos no exterior (1995 – 1996)

Ass. De Produtos de Lingerie e Vestuário Infantil (1993-1995)

Responsável pela seleção e compras de produtos comercializados nas lojas, administrando um orçamento anual de US$ 10 milhões. Outras atividades: negociação com fornecedores, desenvolvimento de novos produtos, avaliação do mercado, acompanhamento dos resultados das vendas e planejamento de promoções.","rawText":"QUELUZ GESTÃO DE ATIVOS 2011 a 2014 Gerente de Operações Estruturadas & Mercado de Capitais e membro do Comitê de Marketing Análise de mercados, empresas e projetos para definição do melhor instrumento de captação de recursos para cada cliente. Como responsável pela relação com investidores, participou de eventos nacionais e internacionais para divulgação da empresa e prospecção de novos investidores. Estruturação de operações financeiras para empresas brasileiras nos mercados de capitais nacional e internacional. Avaliação de projetos de Private Equity & Venture Capital, incluindo a confecção de regulamentos dos fundos e a participação em Comitês de Investimento. Colaborou na criação da área de Wealth Management. CALVIN KLEIN JEANS 2009 a 2010 Gerente de Produtos (projeto temporário) Responsável pelo planejamento de 4 coleções anuais, que incluíam as seguintes atividades: definição de sortimento de produtos (representavam 65% dos produtos comercializados pela empresa), negociação com fornecedores, planejamento das entregas e controle de recebimento das mercadorias. MÉDICOS SEM FRONTEIRAS 2008 Consultora de Marketing Direto e CRM (projeto temporário) Responsável pela implantação do sistema de CRM Progress, da ASI Europe, utilizado pelo Departamento de Captação de Recursos para a gestão de doadores. Fez a interface com o fornecedor na Inglaterra e treinou os usuários no Brasil. Participou do planejamento de campanhas de marketing direto para a aquisição de novos doadores e da análise dos resultados das mesmas. COMITÊ ORGANIZADOR DOS JOGOS PAN-AMERICANOS RIO 2007 2007 Gerente de Operações (temporário) Responsável pela implementação do projeto de TI, áudio e vídeo em dois locais de provas: Estádio de Remo da Lagoa e Clube Caiçaras. Coordenação de fornecedores nacionais e internacionais, e interação com gerentes de outras áreas do evento (Montagem, Imprensa, Cronometragem, Segurança, Voluntários, Bilheteria). Durante os Jogos a operação incluiu o suporte aos usuários de TI e o fornecimento de suprimentos. TASK SISTEMAS 2001 a 2006 Gerente de Marketing e membro do Comitê Executivo da empresa. Responsável pelo planejamento e implantação de ações de Marketing, e pela reestruturação da área, definindo uma nova visão e divulgando a nova cultura na empresa. Desenvolveu o projeto de reposicionamento da empresa e de seus produtos no mercado, incluindo a criação de novas logomarcas e do novo site da empresa. Coordenou fornecedores (agências de publicidade, assessoria de imprensa, desenvolvedores de site) e organizou eventos (feiras, convenções de vendas e festas de comemoração). BRADESCO SEGUROS 1999 a 2000 Superintendente de Marketing de Relacionamento Responsável pelo planejamento de ações de Marketing Direto e de relacionamento com os clientes e corretores de seguro (reconhecimento, recompensa e fidelização). Coordenou a implantação do Database Marketing, incluindo o cruzamento de dados de clientes internos e a importação de dados de clientes do Grupo Bradesco. Contato com fornecedores nacionais (agências de publicidade e de treinamento de contact centers) e internacionais (desenvolvedor do sistema de CRM). ACOM COMUNICAÇÕES 1999 Gerente de Marketing Participou do start-up da empresa, desenvolvendo estratégias para o lançamento de serviços e contribuindo para a elaboração do Business Plan. Responsável pela pesquisa sobre os mercados de atuação da empresa. DATAMÍDIA, FCBi RELATIONSHIP MARKETING 1998 a 1999 Gerente de Planejamento Desenvolveu estratégias e ações de marketing de relacionamento para diversas empresas (B2B e B2C), incluindo a mensuração de resultados das mesmas. Participou da criação do programa de fidelização para distribuidores de lubrificantes da Shell Brasil (definição do investimento, das metas de crescimento de vendas, das regras de pontuação e premiação, dos prêmios e da arquitetura do banco de dados). LOJAS AMERICANAS 1993 a 1998 Gerente de Produtos - Acessórios Masculinos (1997-1998) Licença sem vencimentos para estudos no exterior (1995 – 1996) Ass. De Produtos de Lingerie e Vestuário Infantil (1993-1995) Responsável pela seleção e compras de produtos comercializados nas lojas, administrando um orçamento anual de US$ 10 milhões. Outras atividades: negociação com fornecedores, desenvolvimento de novos produtos, avaliação do mercado, acompanhamento dos resultados das vendas e planejamento de promoções.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e0a6f9f78cef12b2fd522ec1708f2980/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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