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Product Manager
Julio 2011 – Actual

Funciones:
• Desarrollo de estrategias de E-marketing
• Ejecución de tácticas digitales: SEO – SEM – SMO – Emailing - Mobile Advertising
• Negociación e implementación de campañas en medios tradicionales y digitales
• Community Manager
• Desarrollo y Administración de sitios web y plataformas de e-Commerce
• Diseño de piezas publicitarias digitales e impresas

Sitios Web:
•    www.ecodesingenieria.com
•    www.siacre.com.co
•    www.fernandoramos.co
•    www.doctorapaolaparra.com

E-Commerce:
•    www.alerfin.co/tienda
•    www.siacre.com.co/membresia
•    www.axesarte.com

Emailing Marketing:
•    Biblored (Red Distrital de Bibliotecas Públicas)

UNIVERSIDAD EL BOSQUE
Coordinadora Diplomado Social Media y Marketing Digital
Enero 2013 – Actual

BANCO FALABELLA
Directora de Mercadeo Digital – Agencia de Viajes y Turismo
Septiembre 2010 – Mayo 2011

Funciones:
• Desarrollo de estrategias innovadoras y alianzas enfocadas a la venta por canales digitales (call center – web – chat).
• Dirección de tácticas digitales SEM, SEO, SMO, Emailing.
• Estructuración e implementación plan de medios.
• Coordinación de las agencias de medios y publicidad.
• Negociación y contratación de medios.
• Administración del presupuesto de mercadeo.
• Identificación e implementación de nuevas oportunidades de e-marketing, competitivas y rentables.
• Administración de los diferentes medios online propios: Portal Web www.viajesfalabella.com.co, Fanpage en redes sociales, e-mailing.
• Dirección de piezas gráficas digitales, impresas y material promocional, para la comunicación y comercialización de las diferentes ofertas.
• Diseño y coordinación de campaña postventa enfocada a la fidelización de clientes.
• Administración de proveedores.
• Coordinación de equipo de trabajo.
• Negociación para recuperación en publicidad con proveedores del negocio.

Logros:
• Cumplimiento del 100% del presupuesto de ventas de los canales no presencial.
• Aumento del 200% en la generación de llamadas para el Call Center.
• Posicionamiento de la Marca.
• Cierre de alianzas estratégicas para el negocio.
• Aumento del no. de registros para la base de datos propia.
• Implementación de nuevas alternativas de pauta en medios digitales.
• Implementación de nuevas alternativas de venta: Oficina Móvil.

SONY COLOMBIA
Jefe de Desarrollo Web
Octubre 2009 – Septiembre 2010

Funciones:
• Creación de estrategias y propuestas de comercialización para los diferentes canales de venta: E- Commerce, Call Center y Sony Style.
• Identificación de nuevas oportunidades de mercadeo, competitivas y rentables.
• Planeación e implementación de estrategias integrales de e-marketing.
• Campañas digitales de activación para las diferentes categorías de la marca.
• Dirección de piezas gráficas digitales e impresas para la comunicación y comercialización de las diferentes categorías.
• Coordinación de agencias de publicidad, BTL, digital, medios y PR.
• Organización de eventos para lanzamiento de nuevos productos.
• Coordinación de material POP y actividades BTL.
• Administración de los diferentes medios online: Sitio corporativo, Fanpage en FB, e-magazine.
• Coordinación de equipo de trabajo.

Proyectos:
• Concurso Bravia “Mundial de futbol 2010 con Bravia”.
• Activación para Cyber shot “El reto Cyber-shot”.
• Campaña de lanzamiento Bloggie “Captura tu vida con Bloggie”
• Concursos Play Station en tiendas Sony Stile
• Lanzamientos: Sony Make.Believe – 3D – Mundial Bravia
• Rediseño del sitio corporativo www.sony.com.co

BANCO AV VILLAS
Web Master
2004 – 2009

Funciones:
• Análisis e implementación “Banca Virtual” - “Comunidades Virtuales” – “Comercio Electrónico”.
• Investigación e innovación del canal Web para la comercialización de los productos y servicios financieros, en relación con la alineación estratégica de la Organización.
• Estructuración de proyectos Web para comunicación externa e interna.
• Liderazgo en proyectos Web.
• Administración del Portal en Internet.
• Administración y desarrollo de la Intranet del Banco.
• Desarrollo de herramientas gráficas virtuales e impresas para campañas de comunicación interna y externa.
• Elección y coordinación de proveedores para desarrollos.

Proyectos:
• Oficina Virtual.
• Comunidades Virtuales.
• Rediseño del Portal www.bancoavvillas.com.co

ASESOFTWARE LTDA.
Web Master
2000 - 2003

Funciones:
Diseño Gráfico:
• Desarrollo y mantenimiento de la imágen corporativa.
• Desarrollo de piezas gráficas corporativas.

Desarrollo Web:
• Diseño y Administración del sitio Web www.asesoftware.com

Desarrollo de interfaz gráfica para usuario final:
• Banco de la República
o Desarrollo del sistema de información para el fondo de reserva para la estabilización de la cartera hipotecaria (SIFRECH). Abril 2002
o Sistema de Facturación Interbancaria CENIT (FIC). Agosto 2003.

• Asobancaria
o Desarrollo para el sistemas de Información CIFIN
o Quejas y Reclamos. Marzo 2003
o Homologaciones. Abril 2003.

• Bancoldex
o Sistema DELFOS. Febreo 2003.

• Davivienda
o Sistema de administración de Bienes Resividos en Pago (BRP). Abril 2001.
o Solicitudes Intranet. Abril 2001
o Talento Humano. Agosto 2000","rawText":"NETMAN NETWORK MANAGEMENT Product Manager Julio 2011 – Actual Funciones: • Desarrollo de estrategias de E-marketing • Ejecución de tácticas digitales: SEO – SEM – SMO – Emailing - Mobile Advertising • Negociación e implementación de campañas en medios tradicionales y digitales • Community Manager • Desarrollo y Administración de sitios web y plataformas de e-Commerce • Diseño de piezas publicitarias digitales e impresas Sitios Web: • www.ecodesingenieria.com • www.siacre.com.co • www.fernandoramos.co • www.doctorapaolaparra.com E-Commerce: • www.alerfin.co/tienda • www.siacre.com.co/membresia • www.axesarte.com Emailing Marketing: • Biblored (Red Distrital de Bibliotecas Públicas) UNIVERSIDAD EL BOSQUE Coordinadora Diplomado Social Media y Marketing Digital Enero 2013 – Actual BANCO FALABELLA Directora de Mercadeo Digital – Agencia de Viajes y Turismo Septiembre 2010 – Mayo 2011 Funciones: • Desarrollo de estrategias innovadoras y alianzas enfocadas a la venta por canales digitales (call center – web – chat). • Dirección de tácticas digitales SEM, SEO, SMO, Emailing. • Estructuración e implementación plan de medios. • Coordinación de las agencias de medios y publicidad. • Negociación y contratación de medios. • Administración del presupuesto de mercadeo. • Identificación e implementación de nuevas oportunidades de e-marketing, competitivas y rentables. • Administración de los diferentes medios online propios: Portal Web www.viajesfalabella.com.co, Fanpage en redes sociales, e-mailing. • Dirección de piezas gráficas digitales, impresas y material promocional, para la comunicación y comercialización de las diferentes ofertas. • Diseño y coordinación de campaña postventa enfocada a la fidelización de clientes. • Administración de proveedores. • Coordinación de equipo de trabajo. • Negociación para recuperación en publicidad con proveedores del negocio. Logros: • Cumplimiento del 100% del presupuesto de ventas de los canales no presencial. • Aumento del 200% en la generación de llamadas para el Call Center. • Posicionamiento de la Marca. • Cierre de alianzas estratégicas para el negocio. • Aumento del no. de registros para la base de datos propia. • Implementación de nuevas alternativas de pauta en medios digitales. • Implementación de nuevas alternativas de venta: Oficina Móvil. 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Proyectos: • Concurso Bravia “Mundial de futbol 2010 con Bravia”. • Activación para Cyber shot “El reto Cyber-shot”. • Campaña de lanzamiento Bloggie “Captura tu vida con Bloggie” • Concursos Play Station en tiendas Sony Stile • Lanzamientos: Sony Make.Believe – 3D – Mundial Bravia • Rediseño del sitio corporativo www.sony.com.co BANCO AV VILLAS Web Master 2004 – 2009 Funciones: • Análisis e implementación “Banca Virtual” - “Comunidades Virtuales” – “Comercio Electrónico”. • Investigación e innovación del canal Web para la comercialización de los productos y servicios financieros, en relación con la alineación estratégica de la Organización. • Estructuración de proyectos Web para comunicación externa e interna. • Liderazgo en proyectos Web. • Administración del Portal en Internet. • Administración y desarrollo de la Intranet del Banco. • Desarrollo de herramientas gráficas virtuales e impresas para campañas de comunicación interna y externa. • Elección y coordinación de proveedores para desarrollos. 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