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Já atuei em áreas como educação, saúde, comunicação digital, criação de conteúdo, atendimento profissional, análise técnica e gestão — experiências que me tornaram uma profissional adaptável, rápida, criativa e com excelente leitura de contexto. Essa vivência plural molda minha escrita: estratégica, humana, clara e profundamente conectada ao que cada projeto precisa. Como copywriter, produzo: ✦ textos para redes sociais ✦ copy persuasiva para vendas ✦ artigos e conteúdos otimizados ✦ e-mails e roteiros ✦ descrições de produtos ✦ revisões e reescritas profissionais Meu compromisso é unir técnica, criatividade e autenticidade para entregar conteúdo que realmente faça diferença — seja para ensinar, engajar, criar autoridade ou vender. Trabalho com seriedade, organização e comunicação transparente. Valorizo parcerias duradouras e entregas impecáveis. 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Ao longo dos anos, atuei em diferentes áreas — ciência, educação, gestão, comunicação, escrita e saúde — e cada experiência agregou novas camadas à profissional que sou hoje: versátil, analítica, comunicadora e pronta para transformar ideias em projetos concretos. ? 1. Pesquisa, Ciência e Produção Acadêmica — A base da minha escrita técnica e analítica Como bióloga, mestre, doutora e pós-doutora, desenvolvi pesquisas, publiquei artigos científicos e participei de projetos educacionais de grande responsabilidade. Nessa fase, aprimorei: capacidade de análise crítica rigor metodológico precisão na escrita organização e autonomia clareza para comunicar temas complexos Como agreguei valor: Contribuí com produções científicas relevantes, desenvolvi materiais educacionais, apoiei grupos de pesquisa e participei da formação de estudantes. Minhas publicações se tornaram referência em temas específicos e ajudaram a disseminar conhecimento de forma acessível. O que aprendi: A transformar rigor técnico em linguagem clara — habilidade que uso hoje para produzir textos profissionais, copywriting e conteúdo estratégico. ?‍? 2. Docência e Educação — A comunicação como ferramenta de conexão Atuei como professora universitária e da educação básica, conduzindo turmas, elaborando materiais didáticos, planejando aulas e acompanhando alunos em diferentes estágios de formação. Valor agregado: Criei conteúdos claros e eficientes para públicos distintos Desenvolvi metodologias de ensino ativas Aprimorei habilidades de comunicação e storytelling Facilitei o aprendizado através de linguagem acessível Estabeleci vínculos de confiança com alunos e equipe O que aprendi: Que comunicar bem é transformar conhecimento em algo útil — e isso se tornou um dos pilares da minha carreira de copywriter. ? 3. Área Técnica e Científica — Organização, precisão e tomada de decisão Atuei também em atividades técnicas e laboratoriais, gestão de processos e análise de materiais, desenvolvendo: responsabilidade operacional cumprimento rigoroso de prazos atenção aos detalhes habilidade para elaborar relatórios técnicos visão crítica para tomada de decisão Valor agregado: Fui responsável por garantir a qualidade de dados, relatórios e análises, assegurando precisão e confiabilidade às equipes e instituições com as quais trabalhei. O que aprendi: Que profissionalismo não está só na entrega final, mas em todo o processo — organização, método e foco. ? 4. Comunicação, Conteúdo e Copywriting — Transformando conhecimento em impacto A transição para o copywriting foi natural: eu já dominava a escrita, a pesquisa, a clareza e a estruturação de ideias. Ampliei minha atuação para: produção de conteúdo para redes sociais copy persuasiva artigos e textos institucionais revisão e reescrita profissional storytelling descrições de produtos e-mails e páginas de vendas Valor agregado: Meu diferencial é unir técnica, sensibilidade e estratégia. Entrego textos bem escritos, mas também com propósito: educar, informar, engajar, vender ou gerar autoridade. O que aprendi: Que escrita boa é aquela que respeita o leitor — e leva o cliente ao objetivo com naturalidade, clareza e autenticidade. ? 5. Vivência na área da saúde e acompanhamento profissional — Profundidade emocional e técnica Atuando em ambientes hospitalares, cirúrgicos e de comunicação com equipes médicas, desenvolvi: empatia comunicação técnica e humana capacidade de lidar com informações sensíveis organização e responsabilidade em contextos críticos Valor agregado: Consegui transitar entre o técnico e o humano, contribuindo com suporte claro, seguro e profissional em ambientes de alta complexidade. O que aprendi: A olhar pessoas, não apenas processos — algo que influenciou profundamente minha escrita, minha postura profissional e meu compromisso ético. ? O que minha trajetória mostra? Minha carreira revela uma profissional: ✨ Multidisciplinar — transito com naturalidade por ciência, educação, comunicação e saúde ✨ Analítica — escrevo com base em método, clareza e precisão ✨ Criativa — transformo temas complexos em narrativas envolventes ✨ Confiável — cumpro prazos e atuo com responsabilidade ✨ Adaptável — aprendo rápido e entrego com excelência ✨ Comunicadora nata — sei como guiar, ensinar e persuadir pessoas Cada etapa contribuiu para o que faço hoje com paixão: produzir textos profissionais, estratégicos e de alto impacto.","rating":5,"ranking":586,"position":{"position":"bronze","next":{"name":"Silver","next":"gold","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. Leer más"},"name":"Bronze","description":"Bronze es el segundo nivel de Workana. Reputación, actividad y éxito son claves. Realiza buenas propuestas, suma calificaciones positivas y aumenta tus ingresos para acceder a mejores beneficios. Vas por buen camino, sigue creciendo. Leer más","explain":"Este es el segundo nivel. Implica que el freelancer ya completó al menos un proyecto con buena calificación en Workana y está listo para seguir trabajando. Revisa su perfil para conocer más a fondo todas sus habilidades. Leer más"},"completed":6,"hourlyRate":{"rate":40,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/54c468ba7e5edb62182d1683943bc556","logoUrl":"https://cf.workana.com/logos/0f852c8bf9edc43913f11d696dac7a28/hn/WhatsAppImage20251106at102923_160_160.jpeg","truncatedCompanyDescription":"Olá! Eu sou Nathalie Kessler — uma profissional dinâmica, versátil e apaixonada por comunicação. 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