Gabriela G. freelancer experto en Escritura de artículos, Redacción De Discursos, Publicaciones para redes sociales

Gabriela G.

Public Relations at 3M

0 / 5

Valor hora:

MX$ 250,00

Redacción y Traducción

Sobre mí
Passionate in Marketing & External Communications. My education has been in Marketing, Communication Sciences and Journalism, Reputation and Crisis Management.
With over 10 years of experience in: Public Relations, Marketing, Events, Internal Communication and Social Responsibility.
My goal is increase the reputation of the company and thus have a positive impact on business objectives.
Historia laboral
* 3M (Mechanical or Industrial Engineering): Responsible of the Center of Expertise of Public Relations
Development and creation of PR strategy at different levels:
- Corporate Strategy: include positioning of the company, Director Visibility plan, shielding plan through opinion leaders, speaking opportunities, media workshops, rankings, develop of content, social responsibility, digital influencers, etc.
- Business and Categories PR Strategies (30 business & 12 categories of expertise) with experience in Automotive, Manufacturing, Safety, Healthcare and Consume (Nexcare, Futuro, Scotch, Scotch-Brite).
- Engagement University Plan: strategy and execution of the relationship with the main universities (speaking opportunities, mentoring, contest, etc.)
- Development of content, key messages, spokespersons and brand ambassadors
- Development of materials for external and internal communication
- Management of PR agency & Budget

Responsible of the Center of Expertise of Events – Phase 1 (2012-2015)
- Coordination of internal and external company events, from conferences, product launches, press conferences, cocktail, customer relations (1:1, 1:few, 1:6000)
- Service at 12 category expertise of the company and corporate level.
- Development of the brand experience
- Budget management
- Management and training agencies

Member: Committee on Social Responsibility – 3MGives
Member: Women's Leadership Forum - Inclusion Strategy of 3M
Acting several times of Internal Communication

Award: “3M Mexico, ready for change” -  Communications or PR Campaign of the Year – Media Relations. - Stevie Awards -  PR Agency: Llorente & Cuenca

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