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Pessoalmente, acho que no meio empresarial ainda se utiliza muito pouco criatividade, não no sentido lato, mas no conceito de “ser diferente”. Fazer qualquer coisa que seja inovador em termos de eventos ou atitudes ainda é visto como forma menor pela concorrência, mas é certo que o diferente atrai público, o que no epicentro empresarial quer dizer clientes.
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Obrigatoriamente que o produto ou serviço e todas as outras componentes que envolvem o sucesso de uma empresa no mercado têm de ter qualidade para a fazer perdurar, evoluir e crescer.
Sem dúvida, que só o marketing não funciona, mas uma empresa que não comunica com o mundo é uma empresa que morrerá “sozinha.”
O meu mote enquanto profissional.

Como autora: Gosto de escrita para teatro e romances históricos ou trama psicológica. Publiquei um livro de contos, em co autoria (referido em baixo). E tenho neste momento um projeto de um romance. Deixo o link para que possam ver alguns exemplos.

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