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Broad-based e-commerce and web technology professional with sixteen years of experience in product management, best practices, UX, emerging technology, email marketing, strategy and graphic design. - Online Retail - (10 years) - Social Media Communities - (5 years) - Enterprise Software Development Management - (6 years) - Technical Project Management - (12 years) - Tech StartUp - (6 years) - Business Analysis - (12years) - Online Marketing - (12 years) • TECHNOLOGY NAME ( # YEARS OF EXPERIENCE ) Frontend and Wireframing • Dreamweaver(10) • Photoshop(12) • Illustrator(10) • Microsoft Visio(6) • OmniGraffle(5) Scripting and Web Programming • HTML(10) • CSS(9) • JavaScript(3) • PHP(5) • JSP(2) • JQuery(3) • BootStrap(3) Databases • MySQL(5) • Oracle(1) • Access(2) • FileMaker(2) Email Marketing • mailchimp.com(5) • silverpop.com(5) • icontact.com(6) Affiliate Marketing • linkshare.com(4...","shareText":"Profesional Independiente, Freelancer #HechoEnLatam para lo que necesites :). 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Hybrid developer: online marketing, UI design and backend systems. Broad-based e-commerce and web technology professional with sixteen years of experience in product management, best practices, UX, emerging technology, email marketing, strategy and graphic design.

- Online Retail - (10 years)
- Social Media Communities - (5 years)
- Enterprise Software Development Management - (6 years)
- Technical Project Management - (12 years)
- Tech StartUp - (6 years)
- Business Analysis - (12years)
- Online Marketing - (12 years)

• TECHNOLOGY NAME ( # YEARS OF EXPERIENCE )

Frontend and Wireframing
• Dreamweaver(10)
• Photoshop(12)
• Illustrator(10)
• Microsoft Visio(6)
• OmniGraffle(5)

Scripting and Web Programming
• HTML(10)
• CSS(9)
• JavaScript(3)
• PHP(5)
• JSP(2)
• JQuery(3)
• BootStrap(3)

Databases
• MySQL(5)
• Oracle(1)
• Access(2)
• FileMaker(2)

Email Marketing
• mailchimp.com(5)
• silverpop.com(5)
• icontact.com(6)

Affiliate Marketing
• linkshare.com(4)
• cj.com(4)

Pay Per Click
• Bing Ads(2)
• AdWords (6)

Web Metrics
• Google Analytics(7)
• CoreMetrics.com(2)

Banner Ads
• Google DFP(2)
• ZEDO(2

Video Ads
• Acudeo Console(1.5)

Project Management
• Jira(3)
• BaseCamp(6)
• Microsoft Project(4)
• Scrum(5)
• Kanban(4)","rawText":"ONLINE BUSINESS SOLUTIONS EXPERT Hybrid developer: online marketing, UI design and backend systems. Broad-based e-commerce and web technology professional with sixteen years of experience in product management, best practices, UX, emerging technology, email marketing, strategy and graphic design. - Online Retail - (10 years) - Social Media Communities - (5 years) - Enterprise Software Development Management - (6 years) - Technical Project Management - (12 years) - Tech StartUp - (6 years) - Business Analysis - (12years) - Online Marketing - (12 years) • TECHNOLOGY NAME ( # YEARS OF EXPERIENCE ) Frontend and Wireframing • Dreamweaver(10) • Photoshop(12) • Illustrator(10) • Microsoft Visio(6) • OmniGraffle(5) Scripting and Web Programming • HTML(10) • CSS(9) • JavaScript(3) • PHP(5) • JSP(2) • JQuery(3) • BootStrap(3) Databases • MySQL(5) • Oracle(1) • Access(2) • FileMaker(2) Email Marketing • mailchimp.com(5) • silverpop.com(5) • icontact.com(6) Affiliate Marketing • linkshare.com(4) • cj.com(4) Pay Per Click • Bing Ads(2) • AdWords (6) Web Metrics • Google Analytics(7) • CoreMetrics.com(2) Banner Ads • Google DFP(2) • ZEDO(2 Video Ads • Acudeo Console(1.5) Project Management • Jira(3) • BaseCamp(6) • Microsoft Project(4) • Scrum(5) • Kanban(4)","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f8cce6cbb918709d24c0f88b32a60321/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCE:
ElvinDuran.com – California / New York Freelance Developer (01/16 – Present)
A FREELANCE CONSUTANT, ELVIN HELPS ECOMMERCE AND ONLINE SERVICES COMPANIES WITH WEB DEVELOPMENT, PRODUCTION AND ONLINE MARKETING
•    ColouredRaine.com – Magento Development, UI and UX design and development.
•    ModaLeatherGloves.com - Magento Development, UI and UX design and development.
•    Amazon / Ebay Seller: Advanced Affiliates Distributors - help with optimization and putting processes in place for management of listings and sales across marketplaces using tools such as SellBrite, ShipStation
•    DreamJobs411.com – Product Development – UX, UI, business process and tech resource management

RickysNYC.com – New York, NY: Ecommerce Director (12/13 - 12/15)
RICKY’S NYC IS AN EDGY, ULTRA-HIP BEAUTY SHOP SPECIALIZING IN UNIQUE FASHION ACCESSORIES, COSMETICS, AND BEAUTY SUPPLIES
Highlights: increased revenue by 200%. Launched mobile responsive / desktop redefining the UI experience and enhancing both functionality and aesthetics as well as SEO racking on mobile devices. Launched in store pickup program which accounted for 20% of monthly revenue growth

•    Defined the company ecommerce strategy and roadmap working closely with the CEO
•    Developed online marketing plan and strategies to meet revenue goals and metric objectives
•    Executed and supervised marketing campaigns across multiple channels
•    (SEM, SEO, email marketing, social, affiliate) as well as evaluating conversion.
•    Architected software features and expanded hardware infrastructure

SocialMediaLink.com – New York, NY: Director, Web Production and Technology (10/11 - 10/13)
SOCIAL MEDIA LINK IS THE LEADING INFLUENCER MARKETING SERVICES PLATFORM THAT AMPLIFIES SOCIAL MEDIA ADVOCACY FOR CONSUMER BRANDS
Highlights: As employee #6, I helped this social media and product sampling startup established a process of production that reduced the time needed for campaign production by 50%. Also reduced cost of tech human resources by 400% through offshore development outsourcing. SocialMediaLink.com was eventually acquired

•    Facilitated technical dialog and representing technical work to upper management, internal stakeholders and vendors
•    Established web production and project management standard (including project definition and documentation, management of scope, planning and estimation, budget and communication) and manage projects to successful completion
•    Served as the lead and project manager on the team of SML staff and external consultants that is developing SML's influencer community software platform
•    Responsible for architecting the user experience, improving existing web and new mobile products
•    Managed twelve web production and web development team members

SimplyPredict.com – New York, NY: Email Marketing Developer (2/09 - 10/11)
SIMPLYPREDICT PROVIDES INFRASTRUCTURE FOR AUDIENCE ENGAGEMENT, ANALYSIS AND MONETIZATION WITHIN THE MEDIA SECTOR
Highlights: In conjunction with the CTO, formulated and implemented a process for automatic generation of email creatives pulling content from an RSS feed and automatically formatting the email creative content, as well assigning an email template reducing the time it took to produce an email creative by 75%.
•    Set up, built and launched email campaigns – heavy emphasis on customer segmentation, technical set up, accuracy
•    Outlined and executed strategic test plans to enhance email campaign performance and tracked results.
•    Created weekly report by researching subject lines A/B test results and comparing against proposed copy to be utilized during weekly approval meeting with clients
•    Performed analyses across campaigns and segments to track trends in email delivery, open rates, response rates, and segment performance

MorrellWine.com – New York, NY: Ecommerce Manager (10/06 - 1/09)
A PREMIER RETAILER OF FINE WINE AND SPIRITS
Highlights: Through A/B testing, we were able to identify which offers and products yearned a higher response from our subscriber. The result was a 17% increase in overall monthly sales within the email marketing program. Clean up: Progressive Anti-Parasite stance and the removal of all affiliates that had been participating in any parasitic activities such keyword bidding saving 20% in commission pay outs. Increased revenue by 150% during a 2 year period
•    Planned merchandise information design, presentation and functionality for landing pages and email marketing campaigns
•    Oversaw web marketing initiatives such as shopping portal feeds, PPC, SEO, Email Marketing and Affiliate Network
•    Tracked and reported key performance indicators, browsing behavior analysis and web site customer experience
•    Assisted in developing and managing business, technology partner and vendor relationships

ZOZES.com – New Delhi, India: Co-Founder and Principal (6/05 - 10/06)
AN OUTSOURCING TECHNOLOGY AND MARKETING COMPANY OFFERING A FULL RANGE OF SOLUTIONS TO USA BASED ONLINE SERVICES AND RETAIL COMPANIES
Highlights: Migrated clients off proprietary and restrictive ecommerce platform Yahoo Small Business to a customized open source scalable in house systems increasing production and revenue by up to 200%
•    Formulated technical solutions for clients' unique business problems
•    Identified and corrected functionality/usability flaws on clients' web sites
•    Managed a fifteen member web production team

TheVitaminShoppe.com – North Bergen, NJ: E-Business Specialist (4/03 - 5/05)
A LEADING RETAILER OF QUALITY VITAMINS AND NUTRITIONAL SUPPLEMENTS
Highlights: Discovered and implemented solutions of publishing affiliate campaign removing process deficiencies such as the need for affiliates(publishers) to do re-posting of new offers on a monthly basis reducing the work needed on the publisher side to zero and increasing the availability of offers across the publisher base
•    Planned, designed, and implemented web site features
•    Managed email marketing campaigns from inception/creative briefs to deployment
•    Managed the development and deployment of web affiliate marketing campaigns
•    Debugged and edited Java components
•    Developed Macromedia Flash movies and features

EDUCATION:
OPEN i MEDIA - NY, NY (11/99)
Graphics Specialist Certificate

ATG Certified Professional Program NY, NY (01/05)
Developing ATG Applications Part I & Part I Course Certificate

Brooklyn College - Brooklyn NY (5/00)
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Launched mobile responsive / desktop redefining the UI experience and enhancing both functionality and aesthetics as well as SEO racking on mobile devices. Launched in store pickup program which accounted for 20% of monthly revenue growth • Defined the company ecommerce strategy and roadmap working closely with the CEO • Developed online marketing plan and strategies to meet revenue goals and metric objectives • Executed and supervised marketing campaigns across multiple channels • (SEM, SEO, email marketing, social, affiliate) as well as evaluating conversion. • Architected software features and expanded hardware infrastructure SocialMediaLink.com – New York, NY: Director, Web Production and Technology (10/11 - 10/13) SOCIAL MEDIA LINK IS THE LEADING INFLUENCER MARKETING SERVICES PLATFORM THAT AMPLIFIES SOCIAL MEDIA ADVOCACY FOR CONSUMER BRANDS Highlights: As employee #6, I helped this social media and product sampling startup established a process of production that reduced the time needed for campaign production by 50%. Also reduced cost of tech human resources by 400% through offshore development outsourcing. SocialMediaLink.com was eventually acquired • Facilitated technical dialog and representing technical work to upper management, internal stakeholders and vendors • Established web production and project management standard (including project definition and documentation, management of scope, planning and estimation, budget and communication) and manage projects to successful completion • Served as the lead and project manager on the team of SML staff and external consultants that is developing SML's influencer community software platform • Responsible for architecting the user experience, improving existing web and new mobile products • Managed twelve web production and web development team members SimplyPredict.com – New York, NY: Email Marketing Developer (2/09 - 10/11) SIMPLYPREDICT PROVIDES INFRASTRUCTURE FOR AUDIENCE ENGAGEMENT, ANALYSIS AND MONETIZATION WITHIN THE MEDIA SECTOR Highlights: In conjunction with the CTO, formulated and implemented a process for automatic generation of email creatives pulling content from an RSS feed and automatically formatting the email creative content, as well assigning an email template reducing the time it took to produce an email creative by 75%. • Set up, built and launched email campaigns – heavy emphasis on customer segmentation, technical set up, accuracy • Outlined and executed strategic test plans to enhance email campaign performance and tracked results. • Created weekly report by researching subject lines A/B test results and comparing against proposed copy to be utilized during weekly approval meeting with clients • Performed analyses across campaigns and segments to track trends in email delivery, open rates, response rates, and segment performance MorrellWine.com – New York, NY: Ecommerce Manager (10/06 - 1/09) A PREMIER RETAILER OF FINE WINE AND SPIRITS Highlights: Through A/B testing, we were able to identify which offers and products yearned a higher response from our subscriber. The result was a 17% increase in overall monthly sales within the email marketing program. Clean up: Progressive Anti-Parasite stance and the removal of all affiliates that had been participating in any parasitic activities such keyword bidding saving 20% in commission pay outs. Increased revenue by 150% during a 2 year period • Planned merchandise information design, presentation and functionality for landing pages and email marketing campaigns • Oversaw web marketing initiatives such as shopping portal feeds, PPC, SEO, Email Marketing and Affiliate Network • Tracked and reported key performance indicators, browsing behavior analysis and web site customer experience • Assisted in developing and managing business, technology partner and vendor relationships ZOZES.com – New Delhi, India: Co-Founder and Principal (6/05 - 10/06) AN OUTSOURCING TECHNOLOGY AND MARKETING COMPANY OFFERING A FULL RANGE OF SOLUTIONS TO USA BASED ONLINE SERVICES AND RETAIL COMPANIES Highlights: Migrated clients off proprietary and restrictive ecommerce platform Yahoo Small Business to a customized open source scalable in house systems increasing production and revenue by up to 200% • Formulated technical solutions for clients' unique business problems • Identified and corrected functionality/usability flaws on clients' web sites • Managed a fifteen member web production team TheVitaminShoppe.com – North Bergen, NJ: E-Business Specialist (4/03 - 5/05) A LEADING RETAILER OF QUALITY VITAMINS AND NUTRITIONAL SUPPLEMENTS Highlights: Discovered and implemented solutions of publishing affiliate campaign removing process deficiencies such as the need for affiliates(publishers) to do re-posting of new offers on a monthly basis reducing the work needed on the publisher side to zero and increasing the availability of offers across the publisher base • Planned, designed, and implemented web site features • Managed email marketing campaigns from inception/creative briefs to deployment • Managed the development and deployment of web affiliate marketing campaigns • Debugged and edited Java components • Developed Macromedia Flash movies and features EDUCATION: OPEN i MEDIA - NY, NY (11/99) Graphics Specialist Certificate ATG Certified Professional Program NY, NY (01/05) Developing ATG Applications Part I & Part I Course Certificate Brooklyn College - Brooklyn NY (5/00) 3 years completed towards a BFA","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f8cce6cbb918709d24c0f88b32a60321/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. 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Maestría en Control y Sistemas Dinámicos (2015 - 2017) Instituto Potosino de Investigación Científica y Tecnológica A.C. -Desarrollo de habilidades de programación: Aprendí a programar en Python, VBA (Macros Excel) y MATLAB, lo que me ha permitido desarrollar herramientas para el análisis de datos y la optimización de procesos. -Análisis de sistemas dinámicos: Adquirí conocimientos en modelado y análisis de sistemas dinámicos, lo que me ha permitido comprender mejor la complejidad de los procesos logísticos y desarrollar soluciones más eficientes. -Tesis de maestría: Mi tesis se centró en el desarrollo de un modelo de simulación titulado "Sincronización de modelos matemáticos de neuronas mediante acoplamientos basados en umbrales ". *Valor Agregado: Experiencia en procesamiento de datos masivos: Tengo experiencia en el manejo y análisis de grandes conjuntos de datos, lo que me permite identificar patrones y tendencias que pueden ser utilizados para la mejora de procesos. Alto nivel de análisis: Tengo un alto nivel de análisis y capacidad para resolver problemas complejos. Capacidad de liderazgo: Tengo capacidad para liderar equipos y proyectos de manera eficiente. Habilidades de comunicación: Tengo excelentes habilidades de comunicación oral y escrita. *Aprendizajes: He aprendido a trabajar en equipo y a colaborar con personas de diferentes áreas. He desarrollado mi capacidad para resolver problemas complejos y tomar decisiones bajo presión. He aprendido a utilizar la tecnología para mejorar la eficiencia de los procesos. *Logros: He logrado una mejora significativa en la eficiencia de los procesos logísticos en las empresas en las que he trabajado. He desarrollado e implementado soluciones innovadoras para la optimización de la cadena de suministro. 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