* SmartWavesCenter.- Consultor de Marketing digital:
Smartwaves Center is a coaching and leadearship,less stressing methods and training supplier for companies of any industry and personal develop. Smartwaves methods are based on HeartMath Institute research and training programs. (www.heartmath.com)
The main benefits of Smartwaves Center courses for companies are:
Highly effective, practical solutions for increasing employee performance, reducing workplace stress, anxiety, depression and sleeplessness, and increasing resilience, productivity and performance.
My general tasks, functions, and responsibilities as a digital mkt consultant at Smartwaves are to design and propose digital email campaigns, google search network, google display network and remarketing. After proposal and acceptance my duties are to execute and get results and feedback.
Smartwaves mkt and sales objectives:
-To generate brand awarness
-To get leads in order to enroll to courses and purchase
-B2B digital strategy
-Re-engage former customers that had contact with Centro Teohua another business unit linked with Smartwaves.
-Improve sales by digital assets and cross-selling for the four main Smartwaves and Teohua Wellness Center products and services:
1.-App, for IOS and Andorid
2.- Workshops and courses open for everyone and also programs focussed on business productivity based on HEARTMATH® metodology
3.- Heartmath® technology.- Inner balance app for IOS, emWave® and Teohua wellness center products such as books, CD´S, DVD´S
4.-Personal workshops, therapy and courses.
3rd Quarter goals 2016:
-Re-design and develop Smartwaves website
-Develop a mkt automation strategy
Software and tools:
-Constant Contact email-service
-Instapage.- Landing page creator http://mbsy.co/instapage/22895659
-Facebook business manager
-Bitly.- Short url´s
-WP (for website re-design, coming soon)
* Servicios de Migración tecnológica:
Servicios de capacitación tanto presencial como en plataforma en línea dirigidos a educadores de niveles k-12 colegios y escuelas en transición a la educación con herramientas tecnológicas como tabletas, smartphones, impresoras 3D etc.
Desarrollo de estrategias con herramientas digitales para atracción, retención y conversión.
Campañas CPA, CPC, CPM google,
Campañas FB enfocado al CTR, mailing, display y re-targeting
Constant Contact partner
*Grupo URREA.- Product Manager
Product, Dica portfolio: Faucets, showers, valves, fittings.
Three Product lines developed, launched and introduced to the distribution network all over the nation, through brand awareness, wholesalers segmentation, achieving brand´s sales goals.
Develop of Dica Opening price products strategy for low price segment increasing brand´s marginal income 15% average and competing price with the segment.