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Relaciones Públicas. Trabajo en comunicación hace más de 6 años. Cuento con amplia experiencia en asesoría, planificación y creación de estrategias de contenidos para empresas.","rawText":"Soy Redactora Corporativa y Lic. Relaciones Públicas. Trabajo en comunicación hace más de 6 años. Cuento con amplia experiencia en asesoría, planificación y creación de estrategias de contenidos para empresas.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f305a2bb7942292d9746b5adeecad294/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"ESTUDIO TICA
Account Manager (Oct 2019 – Presente)
- Estrategias y acciones de relacionamiento con los actores intervinientes en cada cuenta del estudio.
- Identificación y gestión de las necesidades de los clientes.
- Elaboración de presupuestos y cotizaciones para nuevos negocios.
- Dirección de planes de acción y estrategias de comunicación para cada cuenta.
- Propuesta constante de nuevas acciones y campañas.
- Asesoría diaria.
- Generación de nuevas oportunidades de negocio.

Responsable de Contenidos (Ene 2019 – Oct 2019)
Estoy a cargo del Área de Contenidos del Estudio, formada por la división de Redacción y la de Diseño Gráfico/Edición Multimedia. Algunas de mis responsabilidades son:
- Creación y planificación de estrategias de contenidos para todos los clientes
- Supervisión/aprobación de los cronogramas y las piezas a diseñar
- Supervisión/aprobación de notas redactadas para web, blogs o newsletters de los clientes
- Evaluación y medición de resultados de las campañas de contenidos
- Gestión de cuentas y relacionamiento diario con los clientes... See more

Redactora Senior (Jun 2018 – Dic 2018)
Redactora de contenidos para todo tipo de clientes, desde compañías multinacionales a startups, pasando por rubros como belleza y salud, arquitectura, construcción, consumo masivo y negocios B2B. Algunas de las tareas asumidas:
- Redacción de revistas internas, artículos, entrevistas, reportes y balances anuales.
- Planificación y creación de piezas para Facebook, Instagram y Linkedin.
- Notas de blog y newsletters para públicos internos y externos.
- Catálogos y volantes con productos, ofertas y contenido comercial.
- Piezas para presentaciones, guiones para encuentros de trabajo y capacitaciones.
- Publinotas y gacetillas.
- Traducciones
- Storytelling, guiones y time code para videos
___
GRUPO DIRCOM
Colaboradora Editorial (Jun 2014 – Dic 2018)
Aportes editoriales en la Revista Dircom, la más importante publicación semestral de Iberoamérica dedicada a brindar contenidos y herramientas para la gestión de la Comunicación. Mis artículos escritos y publicados en Revista DirCom:
- Edición nº 103: "Relaciones Públicas al servicio del fundraising"
- Edición nº 104: "Cobertura deportiva en Redes Sociales: ¿gritar un gol o twittearlo?" (Tapa)
- Edición nº 109: "Marketing de Contenidos: ¿fin de la redacción publicitaria?"
- Edición nº 111: "Integrando el SEO a las estrategias digitales"
- Edición nº 114: "PyMEs vs. Startups: una puja entre dos modelos antagónicos de comunicación"
___
NIDOS: CONTENIDOS PARA EMPRESAS
Redactora de contenidos freelance (Ene 2016 – Jun 2018)
En 2016 creé mi propia agencia de contenidos, a través de la cual ofrecía servicios de creación y gestión estratégica de contenidos para empresas. En estos años como redactora independiente realicé importantes trabajos de redacción para blogs (en español e inglés), copies publicitarios para una agencia colombiana (el poder del trabajo remoto ¿no?), redacción de webs corporativas (en español e inglés), y notas para revistas especializadas.
En lo estratégico he diseñado planes integrales de contenidos para tiendas online (redacción y posicionamiento SEO, proyectos de blogging desde cero, contenidos de Social Media) y para una startup de cuidado animal en Argentina, que logró conseguir +miles de seguidores en redes sociales y un alto tráfico web.
Potenciar mi experiencia como redactora freelance a través de esta marca personal, me ha permitido ampliar mi red de contactos y clientes, para continuar perfeccionándome en otros ámbitos, como la consultoría y la colaboración con importantes agencias de comunicación.
___
ARMÁ SU CUMPLE ARGENTINA (AG9 Brand Builders)
Responsable de Proyecto (Ene 2012 – Ago 2013)
Arma Su Cumple fue un extraordinario proyecto llevado a cabo por la agencia AG9 Brand Builders, en la cual me desempeñaba como asistente del directorio y soporte de redacción al equipo de diseño gráfico.
Se trataba de un novedoso sitio web (año 2011) que proveía a los usuarios de todos los servicios que se necesitaban para planificar fiestas infantiles. Era una guía donde cualquier anunciante podía publicitar sus prestaciones gratis y las personas encontrar lo que estaban buscando. También ofrecía un blog que daba ideas, consejos y tips para las mamis y los papis en plan de pensar la fiesta de sus niños.
Yo estuve a cargo de la calendarización y elaboración del temario de contenidos de dicho blog al mismo tiempo que era la administradora del sitio web y encargada de las acciones de comunicación institucional y comercial del producto.
También trabajaba en la incorporación de nuevos anunciantes al sitio y en la gestión de sponsors y venta de espacios publicitarios. Brindaba asistencia y soporte técnico al usuario y realizaba un envío mensual de e-mail marketing a los clientes, con posterior análisis y medición de respuestas.
___","rawText":"ESTUDIO TICA Account Manager (Oct 2019 – Presente) - Estrategias y acciones de relacionamiento con los actores intervinientes en cada cuenta del estudio. - Identificación y gestión de las necesidades de los clientes. - Elaboración de presupuestos y cotizaciones para nuevos negocios. - Dirección de planes de acción y estrategias de comunicación para cada cuenta. - Propuesta constante de nuevas acciones y campañas. - Asesoría diaria. - Generación de nuevas oportunidades de negocio. Responsable de Contenidos (Ene 2019 – Oct 2019) Estoy a cargo del Área de Contenidos del Estudio, formada por la división de Redacción y la de Diseño Gráfico/Edición Multimedia. Algunas de mis responsabilidades son: - Creación y planificación de estrategias de contenidos para todos los clientes - Supervisión/aprobación de los cronogramas y las piezas a diseñar - Supervisión/aprobación de notas redactadas para web, blogs o newsletters de los clientes - Evaluación y medición de resultados de las campañas de contenidos - Gestión de cuentas y relacionamiento diario con los clientes... See more Redactora Senior (Jun 2018 – Dic 2018) Redactora de contenidos para todo tipo de clientes, desde compañías multinacionales a startups, pasando por rubros como belleza y salud, arquitectura, construcción, consumo masivo y negocios B2B. Algunas de las tareas asumidas: - Redacción de revistas internas, artículos, entrevistas, reportes y balances anuales. - Planificación y creación de piezas para Facebook, Instagram y Linkedin. - Notas de blog y newsletters para públicos internos y externos. - Catálogos y volantes con productos, ofertas y contenido comercial. - Piezas para presentaciones, guiones para encuentros de trabajo y capacitaciones. - Publinotas y gacetillas. - Traducciones - Storytelling, guiones y time code para videos ___ GRUPO DIRCOM Colaboradora Editorial (Jun 2014 – Dic 2018) Aportes editoriales en la Revista Dircom, la más importante publicación semestral de Iberoamérica dedicada a brindar contenidos y herramientas para la gestión de la Comunicación. Mis artículos escritos y publicados en Revista DirCom: - Edición nº 103: "Relaciones Públicas al servicio del fundraising" - Edición nº 104: "Cobertura deportiva en Redes Sociales: ¿gritar un gol o twittearlo?" (Tapa) - Edición nº 109: "Marketing de Contenidos: ¿fin de la redacción publicitaria?" - Edición nº 111: "Integrando el SEO a las estrategias digitales" - Edición nº 114: "PyMEs vs. Startups: una puja entre dos modelos antagónicos de comunicación" ___ NIDOS: CONTENIDOS PARA EMPRESAS Redactora de contenidos freelance (Ene 2016 – Jun 2018) En 2016 creé mi propia agencia de contenidos, a través de la cual ofrecía servicios de creación y gestión estratégica de contenidos para empresas. En estos años como redactora independiente realicé importantes trabajos de redacción para blogs (en español e inglés), copies publicitarios para una agencia colombiana (el poder del trabajo remoto ¿no?), redacción de webs corporativas (en español e inglés), y notas para revistas especializadas. En lo estratégico he diseñado planes integrales de contenidos para tiendas online (redacción y posicionamiento SEO, proyectos de blogging desde cero, contenidos de Social Media) y para una startup de cuidado animal en Argentina, que logró conseguir +miles de seguidores en redes sociales y un alto tráfico web. Potenciar mi experiencia como redactora freelance a través de esta marca personal, me ha permitido ampliar mi red de contactos y clientes, para continuar perfeccionándome en otros ámbitos, como la consultoría y la colaboración con importantes agencias de comunicación. ___ ARMÁ SU CUMPLE ARGENTINA (AG9 Brand Builders) Responsable de Proyecto (Ene 2012 – Ago 2013) Arma Su Cumple fue un extraordinario proyecto llevado a cabo por la agencia AG9 Brand Builders, en la cual me desempeñaba como asistente del directorio y soporte de redacción al equipo de diseño gráfico. Se trataba de un novedoso sitio web (año 2011) que proveía a los usuarios de todos los servicios que se necesitaban para planificar fiestas infantiles. Era una guía donde cualquier anunciante podía publicitar sus prestaciones gratis y las personas encontrar lo que estaban buscando. También ofrecía un blog que daba ideas, consejos y tips para las mamis y los papis en plan de pensar la fiesta de sus niños. Yo estuve a cargo de la calendarización y elaboración del temario de contenidos de dicho blog al mismo tiempo que era la administradora del sitio web y encargada de las acciones de comunicación institucional y comercial del producto. También trabajaba en la incorporación de nuevos anunciantes al sitio y en la gestión de sponsors y venta de espacios publicitarios. Brindaba asistencia y soporte técnico al usuario y realizaba un envío mensual de e-mail marketing a los clientes, con posterior análisis y medición de respuestas. ___","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f305a2bb7942292d9746b5adeecad294/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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