ivonne l. v.

Strategic Marketing & Communications Professional

0 / 5

Mexico

Marketing y Ventas

Habilidades (Máximo: 3)
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Sobre mí

Highly professional and enterprising manager with extensive experience in leading long-term positioning strategies. Over twelve years experience on conceiving and delivering communication, public relations and marketing campaigns that enhance the public image of the organization; creating and placing of original and engaging content in traditional and digital media that portrays the brand personality and builds upon the company’s values; identifying strategies to engage different target audiences around the organization’s priorities; developing new communication channels with clients guaranteeing quality and user-friendly contents. 

Specialties: Strategy Planning, Development and Implementation; Brand Communications; Market Research; Traditional and Social Media Marketing Campaigns; Content Development for Traditional and Social Media; Lead Conversion and Nurturing; Project Management; Market Development.

Historia laboral

* OgilvyAction (Marketing and Advertising) [desde 10/2012]: Ensure consistent and high level client service delivery by acting as key link between the agency and British American Tobacco; liaising with them on a regular basis offering a consultative approach to their needs advising them on strategy, processes and creative ideas.
◦    Oversee the creation and placing of original and engaging content in traditional and digital media that portrays the brand personality and builds upon its values.
◦    Analyze and keep track of lifestyle, society and mass media trends so these could be incorporated in the brand’s strategic messaging.
◦    Monitor and study the engagement and impact of the brand’s official hashtag during events season. 
◦    Lead the strategic delivery from the internal team to ensure insightful, crucial and creative marketing solutions.
◦    Direct the client as the indispensable partner by representing the agency. Cultivate internal and external relationship for effective and ongoing knowledge sharing.
◦    Comply with the client’s and the agency’s internal way of working and well understand and respect local and international regulations.
◦    Assist with the review and evaluation of promotional activities, including the compilation and analysis of statistical data and the production of market reports to inform marketing strategy and project development.

* Indepentent Consultant (Marketing and Advertising) [desde 10/2011]: Clients: private education institutions, marketing firms, mid-sized event planning business, graphic design firm.
◦    Responsible for designing topical communication campaigns aimed at compelling clients to engage in conversations around the organization’s priorities.
◦    Create and place original content for organization’s internal social network to drive engagement, transforming the network into a thriving community.
◦    Incorporate relevant social media insights and information into the company’s products and services.
◦    Head the definition and optimization of online initiatives such as corporate websites.
◦    Design and deliver long-term promotion strategies that clearly spotlight the organizations’ services and their benefits.
◦    Ensure that the company is competitively positioned as a leader provider of quality service by nourishing client engagement.
◦    Undertake relevant research to create a vision and a roadmap for the determination/selection of future services.
◦    Define project scope and deliverables that support business goals in collaboration with senior management and stakeholders.

* RIU Hotels & Resorts (Hospitality) [desde 8/2009]

* British Council (Nonprofit Organization Management) [desde 6/2006]

* Bleu & Blanc Publishing Group (Marketing and Advertising) [desde 1/2004]

* Saatchi & Saatchi (Marketing and Advertising) [desde 9/2002]

* Neural Films (Marketing and Advertising) [desde 2001]