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pronóstico de tendencias orientadas a multisectores; Content Curation: estrategia y creación de contenidos útiles, participativos y que generen engagement usario-marca; y Brand Strategy: adaptación estratégica de insights al ADN de cada marca, anticipándolas con ventajas sobre los movimientos de mercado.

Me especialicé en España, y actualmente desarrollo proyectos con un equipo trabajando en Londres, Barcelona, Montreal y San José.

Curation:

Branding: ADN de marca, consumer engagement, discurso de marca.

Retailing: product placement.

Content Marketing: creación y curaduría de contenido útil y participativo.

2.0 Content:

Branded Content: estrategias de branding de contenido.

Copywriting.

Diseño y producción de contenidos: desarrollo gráfico, creativo y audiovisual.

Trends:

Pronóstico de tendencias traducidas en productos y servicios, alineados a la estrategia de cada marca.

Análisis de consumidor e investigación de mercado, trabajado sobre la palabra futuro.

Design Thinking: innovación, estrategia y conceptualización en áreas de
comunicación y diseño.","rawText":"Trabajo como freelance multitasker, especializada en Trend Forecasting: pronóstico de tendencias orientadas a multisectores; Content Curation: estrategia y creación de contenidos útiles, participativos y que generen engagement usario-marca; y Brand Strategy: adaptación estratégica de insights al ADN de cada marca, anticipándolas con ventajas sobre los movimientos de mercado. Me especialicé en España, y actualmente desarrollo proyectos con un equipo trabajando en Londres, Barcelona, Montreal y San José. Curation: Branding: ADN de marca, consumer engagement, discurso de marca. Retailing: product placement. Content Marketing: creación y curaduría de contenido útil y participativo. 2.0 Content: Branded Content: estrategias de branding de contenido. Copywriting. Diseño y producción de contenidos: desarrollo gráfico, creativo y audiovisual. Trends: Pronóstico de tendencias traducidas en productos y servicios, alineados a la estrategia de cada marca. Análisis de consumidor e investigación de mercado, trabajado sobre la palabra futuro. Design Thinking: innovación, estrategia y conceptualización en áreas de comunicación y diseño.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f66bc500463f524657296ce60adff46e/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Consultora Comunicación y Branding
LAMB
septiembre de 2012 – Actualidad (7 meses) Costa Rica
Estrategias de contenido.
Conceptualización.
Estrategias de comunicación.
Arquitectura de marca/ Brand ADN.
Identidad y experiencia de marca.

Content Manager/ Trend Hunter
Garnier BBDO
noviembre de 2012 – Actualidad (5 meses) Costa Rica
Estrategia de comunicación.
Content Marketing.
Social Planning.
Branded content.
Coolhunting.
User engagement.

Redactora
Vice, It Fashion, Rockdelux, LeLook
noviembre de 2011 – Actualidad (1 año 5 meses) Barcelona
Investigación de tendencias.
Creación de contenido.
Copywriting.
Gestión de anunciantes de moda y diseño.
Investigación de tendencias y curaduría

The Weather Chanel
agosto de 2011 – Actualidad (1 año 8 meses) Barcelona
Copywriting.
Investigación y pronóstico de tendencias.
Curaduría de contenido.
Community Management.

Producción y Fashion Styling
Universal Music, Converse, Adidas, Real One, The Brandery
diciembre de 2009 – Actualidad (3 años 4 meses)Barcelona
Diseño de imagen.
Conceptualización y producción.
Fashion styling para editorials, lookbooks y ad campaigns.

Brand Management Internship
G-Star Raw, Chloé, Fred Perry, Custo Barcelona
agosto de 2011 – enero de 2012 (6 meses)Barcelona
RR.PP.
Clipping.
Producción de shootings, eventos y desfiles.
Administrador de Redes

Coordinadora del departamento de Diseño
Wave
junio de 2009 – septiembre de 2010 (1 año 4 meses)Costa Rica
Rastreo y análisis de tendencias.
Conceptualización.
Creación de mood boards y color maps.
Desarrollo de colección.

Producción
PRD Street Products
enero de 2009 – septiembre de 2010 (1 año 9 meses)Costa Rica
Compra de materiales y muestras.
Preparación de hojas de especificación para serigrafía y patronaje.
Desarrollo de colección.
Visual Merchandiser
PRD Street Products
diciembre de 2007 – diciembre de 2008 (1 año 1 mes)Costa Rica
Creación de conceptos.
Product placement.
Implementación y monitoreo en la disposición de producto.
Producción de material POP.
Análisis de efectividad de ventas y estrategia.","rawText":"Consultora Comunicación y Branding LAMB septiembre de 2012 – Actualidad (7 meses) Costa Rica Estrategias de contenido. Conceptualización. Estrategias de comunicación. Arquitectura de marca/ Brand ADN. Identidad y experiencia de marca. Content Manager/ Trend Hunter Garnier BBDO noviembre de 2012 – Actualidad (5 meses) Costa Rica Estrategia de comunicación. Content Marketing. Social Planning. Branded content. Coolhunting. User engagement. Redactora Vice, It Fashion, Rockdelux, LeLook noviembre de 2011 – Actualidad (1 año 5 meses) Barcelona Investigación de tendencias. Creación de contenido. Copywriting. Gestión de anunciantes de moda y diseño. Investigación de tendencias y curaduría The Weather Chanel agosto de 2011 – Actualidad (1 año 8 meses) Barcelona Copywriting. Investigación y pronóstico de tendencias. Curaduría de contenido. Community Management. Producción y Fashion Styling Universal Music, Converse, Adidas, Real One, The Brandery diciembre de 2009 – Actualidad (3 años 4 meses)Barcelona Diseño de imagen. Conceptualización y producción. Fashion styling para editorials, lookbooks y ad campaigns. Brand Management Internship G-Star Raw, Chloé, Fred Perry, Custo Barcelona agosto de 2011 – enero de 2012 (6 meses)Barcelona RR.PP. Clipping. Producción de shootings, eventos y desfiles. Administrador de Redes Coordinadora del departamento de Diseño Wave junio de 2009 – septiembre de 2010 (1 año 4 meses)Costa Rica Rastreo y análisis de tendencias. Conceptualización. Creación de mood boards y color maps. Desarrollo de colección. Producción PRD Street Products enero de 2009 – septiembre de 2010 (1 año 9 meses)Costa Rica Compra de materiales y muestras. Preparación de hojas de especificación para serigrafía y patronaje. Desarrollo de colección. Visual Merchandiser PRD Street Products diciembre de 2007 – diciembre de 2008 (1 año 1 mes)Costa Rica Creación de conceptos. Product placement. Implementación y monitoreo en la disposición de producto. Producción de material POP. Análisis de efectividad de ventas y estrategia.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f66bc500463f524657296ce60adff46e/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"D. C.","companyId":67772,"companyHash":"f66bc500463f524657296ce60adff46e","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"CR","name":"Costa Rica","class":"flag flag-cr","url":"https://www.workana.com/freelancers/costa-rica?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 0.00","isSet":false,"currency":"USD","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Writing & Translation"},"public":true,"clarificationText":"Allowed formats:
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