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Marketing Strategist Manager
-------------------------------------------
Experience

- Marketing Strategist Manager (6 month contract position) at General Drones S.L.
02/2017 - Present
Growth strategist to raise the bar of General Drones journey communication, accelerate our international expansion and play a leading role in the development of a world-class tech-company.

Evaluate new technologies, social media, SEO and add-on applications to improve and optimize marketing team performance

- Media Planner Manager at Havas Media Group
02/2016 - 01/2017
Manage in development and execution of effective media plans in all media to support client campaigns and brands.
Understand the dynamics of the digital marketing ecosystem and extract key trends, topics and content themes that will help us engage with the target audience. Drive continuous innovation in evolving formats to increase engagement on our projects.

MAIN CLIENT:
NBA

- Digital Marketing Director at Grey Group/WPP
04/2014 - 01/2016
Supervise, produce and work closely with account, creative and planning teams to accurately digital projects, create digital and techy project plans, b2b programs, innovation e-commerce performance, 360 digital marketing for nationally and world-wide recognized brands.

Work directly with the resource manager and fellow producers to understand resource availability and plan resources effectively. Manage the feedback and revision process to ensure quality.

"Creating superior creative and techy executions"

Main Clients: HONDA, HEINEKEN, HSBC, NUTELLA, COVERGIRL, CRUZ ROJA AND ONG's LIKE Enseña por Mexico

-GOLD WINNER CANNES LION 2015 /// INNOVATION/CREATIVE DATA
-GOLD WINNER CANNES LION 2015 /// PROMO & ACTIVATION
-SILVER WINNER CANNES LION 2015 /// MOBILE
-SILVER WINNER CANNES LION 2015 /// PHARMA
-BRONZE WINNER CANNES LION 2015 /// HEALTH & WELLNESS
-BRONZE WINNER CANNES LION 2015 /// MEDIA

-BRONZE WINNER EFFIE AWARD 2016 /// PROMOTIONS

- Account Strategist Manager at Videogami
01/2009 - 03/2014
Meeting and/or exceeding digital revenue expectations by partnering with multi-media executives and selling digital business offerings while demonstrating an in-depth understanding of digital strategies.
Developing and delivering custom solutions that provide and deliver ROI to customers. Increasing market share by working together with multi-media executives to gain new business through aggressive face-to-face sales calls, up-sells, appointment setting and cold calls with clients.
Understanding of market competitors locally and nationally. Executing strategies to sell against the competition.
Mostly geared towards advertisement with clients such as: Roxy, DC Shoes, Comex, BoardDripper Festival, CutOutFest amongst others

-------------------------------------------
Education

IEM BUSINESS SCHOOL
MBA, e-Business, 2016 - 2017

University of Auckland
Data Scientist, Data to Insight, 2015 - 2016

Universidad Nacional Autónoma de México
Associate's degree, Tecnología de la información, 2014 - 2016

Add Digital
DIgital Marketing, 2009 - 2011

C.F.P. del S.I.C.A. Sindicato de la Industria Cinematografica Argentina
Executive Production, 2006 - 2008

-------------------------------------------
LinkedIn

https://www.linkedin.com/in/manuslerma","rawText":"Manuel S. Lerma Marketing Strategist Manager ------------------------------------------- Experience - Marketing Strategist Manager (6 month contract position) at General Drones S.L. 02/2017 - Present Growth strategist to raise the bar of General Drones journey communication, accelerate our international expansion and play a leading role in the development of a world-class tech-company. Evaluate new technologies, social media, SEO and add-on applications to improve and optimize marketing team performance - Media Planner Manager at Havas Media Group 02/2016 - 01/2017 Manage in development and execution of effective media plans in all media to support client campaigns and brands. Understand the dynamics of the digital marketing ecosystem and extract key trends, topics and content themes that will help us engage with the target audience. Drive continuous innovation in evolving formats to increase engagement on our projects. MAIN CLIENT: NBA - Digital Marketing Director at Grey Group/WPP 04/2014 - 01/2016 Supervise, produce and work closely with account, creative and planning teams to accurately digital projects, create digital and techy project plans, b2b programs, innovation e-commerce performance, 360 digital marketing for nationally and world-wide recognized brands. Work directly with the resource manager and fellow producers to understand resource availability and plan resources effectively. Manage the feedback and revision process to ensure quality. "Creating superior creative and techy executions" Main Clients: HONDA, HEINEKEN, HSBC, NUTELLA, COVERGIRL, CRUZ ROJA AND ONG's LIKE Enseña por Mexico -GOLD WINNER CANNES LION 2015 /// INNOVATION/CREATIVE DATA -GOLD WINNER CANNES LION 2015 /// PROMO & ACTIVATION -SILVER WINNER CANNES LION 2015 /// MOBILE -SILVER WINNER CANNES LION 2015 /// PHARMA -BRONZE WINNER CANNES LION 2015 /// HEALTH & WELLNESS -BRONZE WINNER CANNES LION 2015 /// MEDIA -BRONZE WINNER EFFIE AWARD 2016 /// PROMOTIONS - Account Strategist Manager at Videogami 01/2009 - 03/2014 Meeting and/or exceeding digital revenue expectations by partnering with multi-media executives and selling digital business offerings while demonstrating an in-depth understanding of digital strategies. Developing and delivering custom solutions that provide and deliver ROI to customers. Increasing market share by working together with multi-media executives to gain new business through aggressive face-to-face sales calls, up-sells, appointment setting and cold calls with clients. Understanding of market competitors locally and nationally. Executing strategies to sell against the competition. Mostly geared towards advertisement with clients such as: Roxy, DC Shoes, Comex, BoardDripper Festival, CutOutFest amongst others ------------------------------------------- Education IEM BUSINESS SCHOOL MBA, e-Business, 2016 - 2017 University of Auckland Data Scientist, Data to Insight, 2015 - 2016 Universidad Nacional Autónoma de México Associate's degree, Tecnología de la información, 2014 - 2016 Add Digital DIgital Marketing, 2009 - 2011 C.F.P. del S.I.C.A. 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