Planning and execution of digital marketing strategies in Grupo Ikono
Implementation and evaluation of email marketing campaigns with A/B testing and automation email workflows, in connection with the CRM platform and the e-commerce behaviour of the customer.
Analysis of e-commerce insights, return of investment (ROI) and KPIs analysis. Ad Campaigns development (remarketing, branding or performance objectives). Search engine optimization, search engine marketing (with Google adwords) and link building strategies.
Digital marketing campaigns in Facebook, social media management & social media optimization.
Edifier Argentina · www.edifier.com.ar
Edifier Chile · www.edifier.cl
Dean Guitars Argentina
Implementation and management of official stores in Mercado Libre Argentina, Uruguay & Chile.
Edifier Argentina, Edifier Chile, Ampeg Argentina, Ampeg Uruguay, PreSonus Argentina, PreSonus Uruguay, DDrum Argentina, Dean Guitars Argentina, Mackey Uruguay, Audix Argentina.
Also, I was one of the project leaders behind the integration between our CRM platform NetSuite One World, the email marketing platform MailChimp, our e-commerce websites in Magento, the order management system Producteca and Mercado Libre.