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Y este último tiempo, sinceramente, me canse solo de diseñar.

Después de varios años en diseño de producto, me di cuenta de que mi talento (y lo que me gusta) está en ver el mapa (o la peli) completa: cómo una experiencia, un servicio o un producto se sostienen, se comunican y crecen (más allá de una interfaz).

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UX STRATEGIST (2025)
Luego de mi etapa full-time en Workana, continúo colaborando de manera independiente: me enfoco en consultorías puntuales y apoyo en proyectos específicos. Mi trabajo se centra en optimizar procesos y experiencias, aportando la visión adquirida durante mi rol anterior y ajustándola a las necesidades actuales del negocio:

- Ofrezco asesoría en estrategia de producto (definición de roadmap, prioridades, validación de ideas).
- Realizo investigaciones de usuario y análisis de métricas para orientar decisiones de diseño y garantizar la satisfacción de las partes involucradas.
- Diseño y actualizo flujos e interfaces, unificando lineamientos de UX y brand guidelines.
- Doy soporte al equipo interno (y a otros partners de Workana) en la adopción del Design System y en la mejora continua de la plataforma.

PRODUCT DESIGNER (2023 - 2025)
Fui quien (con el apoyo de distintos roles) creó una plataforma desde 0 orientada a profesionales IT en busca de empleo remoto, alcanzando más de 400 ubicaciones exitosas hasta la fecha. Durante esta etapa, lideré la estrategia de producto y las iniciativas de diseño para distintas áreas de negocio, con el objetivo de que más personas encuentren trabajo y más empresas puedan acceder a talento calificado:

- Diseñé los cimientos de un producto especializado para profesionales IT, logrando más de 400 roles remotos con empresas de LATAM y USA hasta la fecha.
- Utilicé distintas estrategias de investigación con la ayuda de herramientas (Hotjar, Metabase, Maze, etc.) para profundizar en las necesidades de las personas usuarias y los objetivos del negocio para lanzar nuevos productos e iterar los existentes.
- Trabajé muy a la par con el equipo de BI para analizar métricas de uso diario y lanzar experimentos para optimizar el producto en términos de negocio y experiencia de usuario.
- Siempre intenté predicar e impulsar la madurez UX en la empresa y los distintos equipos, justificando los procesos de diseño y fundamentando las decisiones ante líderes y C-level.
- Creé un nuevo Design System desde cero (iterado una vez por completo) ya que el antiguo sistema no nos permitía contar con la consistencia y la accesibilidad necesaria para lanzar nuevos productos.

----------------------------------------------------------------------------------------------------

WISBOO (2021 - 2023)

LEAD DESIGNER (2023)
Durante mi desempeño como Product Designer, construí un pequeño equipo de diseño, compuesto por diversos roles especializados en Writing, UX y UI. El equipo, que creció hasta seis miembros, se enfocó en crear experiencias desde diferentes disciplinas para permitir a los creadores de contenido monetizar su trabajo:

- Establecí un equipo que colabore siempre desde las distintas disciplinas dando su perspectiva, fomentando la confianza y mejorando la madurez de la experiencia de usuario (UX) en toda la empresa.
- Cree Career Paths para que cada integrante se sienta motivado a crecer dentro del equipo y la compañía.
- También mantuve mi trabajo como Product Designer ya que estaba a cargo de la unidad de negocio que lanzaba nuevos productos digitales.

PRODUCT DESIGNER (2021 -2023)
Como primera integrante de lo que luego sería el equipo de diseño UX/UI, desempeñé un papel crucial en el desarrollo de estrategias de producto y diseño, ayudando a que diversos creadores de contenido puedan monetizarse:

- Desarrollé e implementé estrategias para nuevos productos digitales como cursos, eventos en vivo y contenido descargable, ayudando a los creadores de contenido a monetizar mejor su trabajo a través de la plataforma.
- Trabajé de cerca con líderes de diversas áreas para definir objetivos y estrategias de producto, mejorando significativamente la madurez de la experiencia de usuario (UX) en la compañía y aumentando la capacidad de la plataforma para ayudar a los creadores a comercializar sus productos digitales.
- Llevé a cabo investigaciones directas con usuarios a través de diversas metodologías y mantuve un control diario de las métricas de negocio y performance para desarrollar nuevos productos y mejorar los existentes.
- Rediseñé la experiencia de compra para los usuarios finales de la plataforma, optimizando los flujos de usuario e implementando un nuevo Sistema de Diseño para mejorar la consistencia y accesibilidad.","rawText":"WORKANA (2023 -2025) UX STRATEGIST (2025) Luego de mi etapa full-time en Workana, continúo colaborando de manera independiente: me enfoco en consultorías puntuales y apoyo en proyectos específicos. Mi trabajo se centra en optimizar procesos y experiencias, aportando la visión adquirida durante mi rol anterior y ajustándola a las necesidades actuales del negocio: - Ofrezco asesoría en estrategia de producto (definición de roadmap, prioridades, validación de ideas). - Realizo investigaciones de usuario y análisis de métricas para orientar decisiones de diseño y garantizar la satisfacción de las partes involucradas. - Diseño y actualizo flujos e interfaces, unificando lineamientos de UX y brand guidelines. - Doy soporte al equipo interno (y a otros partners de Workana) en la adopción del Design System y en la mejora continua de la plataforma. PRODUCT DESIGNER (2023 - 2025) Fui quien (con el apoyo de distintos roles) creó una plataforma desde 0 orientada a profesionales IT en busca de empleo remoto, alcanzando más de 400 ubicaciones exitosas hasta la fecha. Durante esta etapa, lideré la estrategia de producto y las iniciativas de diseño para distintas áreas de negocio, con el objetivo de que más personas encuentren trabajo y más empresas puedan acceder a talento calificado: - Diseñé los cimientos de un producto especializado para profesionales IT, logrando más de 400 roles remotos con empresas de LATAM y USA hasta la fecha. - Utilicé distintas estrategias de investigación con la ayuda de herramientas (Hotjar, Metabase, Maze, etc.) para profundizar en las necesidades de las personas usuarias y los objetivos del negocio para lanzar nuevos productos e iterar los existentes. - Trabajé muy a la par con el equipo de BI para analizar métricas de uso diario y lanzar experimentos para optimizar el producto en términos de negocio y experiencia de usuario. - Siempre intenté predicar e impulsar la madurez UX en la empresa y los distintos equipos, justificando los procesos de diseño y fundamentando las decisiones ante líderes y C-level. - Creé un nuevo Design System desde cero (iterado una vez por completo) ya que el antiguo sistema no nos permitía contar con la consistencia y la accesibilidad necesaria para lanzar nuevos productos. ---------------------------------------------------------------------------------------------------- WISBOO (2021 - 2023) LEAD DESIGNER (2023) Durante mi desempeño como Product Designer, construí un pequeño equipo de diseño, compuesto por diversos roles especializados en Writing, UX y UI. El equipo, que creció hasta seis miembros, se enfocó en crear experiencias desde diferentes disciplinas para permitir a los creadores de contenido monetizar su trabajo: - Establecí un equipo que colabore siempre desde las distintas disciplinas dando su perspectiva, fomentando la confianza y mejorando la madurez de la experiencia de usuario (UX) en toda la empresa. - Cree Career Paths para que cada integrante se sienta motivado a crecer dentro del equipo y la compañía. - También mantuve mi trabajo como Product Designer ya que estaba a cargo de la unidad de negocio que lanzaba nuevos productos digitales. 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